We live in an information-saturated world. There are more than 5 billion websites out there so people have a lot of choices. This means if people cannot figure out what your site is about almost immediately they will move on to the next site. So how do you make sure they stick around long enough for you to really get a chance to persuade them to buy your product or use your service? You need to control your visitor’s eyes of course. Don’t worry it sounds a lot more complicated than it is.

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In an ideal and alternate universe, fame, popularity, influence, the size of your "carbon footprint", are all a product of what you do, not who you do know. And with the big lean on reputation management, it's essential that the name a SEOlebrity makes for him or herself is one earned.

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I’ve often suggested to clients that they run a pay per click campaign for their brand name. Usually, there’s resistance. After all, some of our clients already rank first in the organic results for their company name. Why would run a paid ad when they can get traffic from brand-related terms for free?

In rare situations, this point is valid. But here are only a few convincing reasons why you should, at a bare minimum, run pay per click campaigns for terms related to your brand name.

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• There are a million and one ways to express the damaging affects of UV rays—a puddle of crayons, sun-bleached cars, a melanoma ward. Roasting infants should not be one of them.

• A stevedore is someone who "loads and unloads vessels in a port." A john is someone who solicits prostitution. A Poet Laureate, well, that person is given the straightforward task of "bringing poetry to the forefront of the American consciousness."

• A daily dose of architecture.

• Iconic lit and buried within mountains of short story anthologies, Tobias Wolff's 'Bullet in the Brain' was also made into a short film that, unlike so many adaptations before it, doesn't suck.

• AltFontPrev describes itself as a "JavaScript bookmarklet that allows you to preview how any website would look if a particular font was not available." Test out alternative and custom fonts on different elements of any website. Sculpt your website's typography.

Most people know that the first step to creating a website is planning. What might be a little more unclear is how is the best way to go about planning a site.

Your 1st step should be to find websites that are serving a similar purpose as the one you want to build. Next, you should asses the strengths and the weaknesses of those sites. Use the sites to get ideas of what you would like to incorporate and what needs work.

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There are many different approaches to effective link building, many of which are effective under the right circumstances. Some approaches will provide instant and measurable results. For example, submitting a website to a niche directory may provide a link once the website is submitted and/or paid for. Other approaches, while you don’t always see immediate results, can create a steady stream of inbound links over time.

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Eye tracking allows us to graphically observe what a person sees when they look at a website. It gives us an idea of where people look first and what grabs more attention. Some big companies may want to use eye tracking to make sure the right parts of their website is actually being viewed. Those who may lack the ability to get an individual assessment can learn from the many studies that have been conducted using eye tracking technology.

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Hitwise recently reported that Google served up about 70% of all internet searches done in June in the USA. While Google's competitors continue to struggle with keeping with the search giant, industry experts wonder if Google will continue gobbling up the competition.

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If you have a website you might be asking yourself whether your site is fine as it is or if you should redesign it. This is a tricky spot to be. I will go over some of the top reasons you should consider redesigning your site. If you do not fall into one of these categories it does not mean that a redesign is out of the question, at the end of the day it is best to use your own judgment.

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Article syndication is one of the most effective link-building tactics you can use in your SEO campaign. The goal of this tactic is to distribute articles that contain links to your website to many other related websites.

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For years, Flash designers and developers have been shunned by the search engines and the SEO world because this technology was not ‘search engine friendly’. While Flash gurus were making the web a fun place by providing visual enhancements and improved user interaction, Google was ignoring their hard work because it couldn’t, or wouldn’t, index content hidden in Flash files. Well, times are changing as Google recently announced the launch of their new algorithm for indexing some Flash content.

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There used to be a time when a good looking site was generally a sign that the company was real and honest. These days smart consumers know that a professional looking website is not necessarily a sign of credibility. There are people everywhere who are looking to steal people’s money or information, and consumers are being extra careful that they are not one of the victims.

Stanford University did extensive research to find out what most people looked for when deciding in a site was credible. I will discuss what they found.

1. “Make it easy to verify the accuracy of the information on your site.”
If your site is informational you can increase credibility by citing your resources. You should be able to back up any claims on your website. Probably the best way to show that your site is credible is to include third party support. Use third party security providers and make sure that their icons are displayed where they are easy to see. Make sure to offer more proof that you are certified by that company if the consumer wants it.

2. “Show that there's a real organization behind your site.”
A good way to prove to customers that there is a real company associate with the site is to make sure the address is on the site. You can also post a picture of the office building or store.

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When choosing a company to design your Website, you must also consider the other amenities offered in addition to your design package. For example, THAT Agency offers clients a number of custom Web-development solutions. After all, custom packages are what make our agency stand out from others as we try to give clients the most comprehensive package to suit their Web development needs, including application design and/or development, e-commerce ideas, and solutions to give your site an edge over the competition.

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There is such fierce competition on the Web among the varying sites that it can be difficult to determine exactly how Flash your company’s site should use. After all, there are those organizations that can get carried away with the bells and whistles; so much so, that their core messages gets lost in a maze of flashing, neon signage on their site or just way too much going on at any given time, your eyes don’t know where to go first. On the other hand, the learning curve for HTML is a little more practical, putting the parts of the Website design process in reach of those who have had little training on how to do so.

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Aspects of good Website design depend on a number of factors, including the type of company, the product or service offered and a host of other small issues, such as the design company itself and, in some cases, the region of the country in which the business is located. Many factors are considered when designing a great site that it can be easy to overlook the fact that you may need to design a Website that caters to the area in which your customers reside.

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Going green has become a hot topic in our environmentally conscious society. More and more companies are making the effort to take a "green" approach to how they do business through a variety of methods, including recycling, conservation, environmentally-friendly construction and more. This kind of social consciousness appeals to potential customers and clients, which means it helps to spread the word about the purpose of going green and what strides have been taken by an individual organization.

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Many companies utilize their website as another means to generate revenue. Because of this, identifying an e-commerce internet solution has become a crucial component to the success of any company looking to venture into the virtual world. Few businesses nowadays offer a specific product or service without the presence of an online store. Moreover, those online stores are what help to perpetuate the e-commerce portion of an organization. When it comes down to it, the best way to achieve your desired result is to work with a company like THAT Agency, which specializes in e-commerce Internet solutions for business.

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