There is such fierce competition on the Web among the varying sites that it can be difficult to determine exactly how Flash your company’s site should use. After all, there are those organizations that can get carried away with the bells and whistles; so much so, that their core messages gets lost in a maze of flashing, neon signage on their site or just way too much going on at any given time, your eyes don’t know where to go first. On the other hand, the learning curve for HTML is a little more practical, putting the parts of the Website design process in reach of those who have had little training on how to do so.

» Read More

Aspects of good Website design depend on a number of factors, including the type of company, the product or service offered and a host of other small issues, such as the design company itself and, in some cases, the region of the country in which the business is located. Many factors are considered when designing a great site that it can be easy to overlook the fact that you may need to design a Website that caters to the area in which your customers reside.

» Read More

Going green has become a hot topic in our environmentally conscious society. More and more companies are making the effort to take a “green” approach to how they do business through a variety of methods, including recycling, conservation, environmentally-friendly construction and more. This kind of social consciousness appeals to potential customers and clients, which means it helps to spread the word about the purpose of going green and what strides have been taken by an individual organization.

» Read More

Many companies utilize their website as another means to generate revenue. Because of this, identifying an e-commerce internet solution has become a crucial component to the success of any company looking to venture into the virtual world. Few businesses nowadays offer a specific product or service without the presence of an online store. Moreover, those online stores are what help to perpetuate the e-commerce portion of an organization. When it comes down to it, the best way to achieve your desired result is to work with a company like THAT Agency, which specializes in e-commerce Internet solutions for business.

» Read More

Social media marketing is the new frontier in marketing for many businesses, large or small. There has never been a better way to reach a mass audience, already engaged and ready to receive information.

» Read More

Sometimes the best way to understand what to do in web design is by knowing what not to do. Here are a list of things you can be sure will anger your visitors; and remember angry visitors spend less than happy ones.

1. Pop-ups
There is not much need for explanation here. Pop-ups are just annoying; especially the ones that are impossible to close. Some claim that pop-ups are still an effective way of advertising, I have trouble understanding this considering most web browsers now come with pop-up blockers already enabled.

2. Slow loading pages
I have said this over and over again; most website visitors are not patient. If your page takes too long to load they will move on! It’s much better to have a page that is plain but loads than one that has too much on it and takes forever. A page should load in under 4 seconds.

» Read More

Search engine giant Google seems to be constantly coming up with ways to make surfing the Net a better experience for everyone. Consumers can find just about anything with the entry of a simple keyword and businesses, no matter what product or service they offer, can use the multitude of Google's advertising and promotions-based programs to deliver more eyeballs to their Web site. Therefore, it should come as no surprise that the company's latest venture, Google Ad Planner, is anticipated to be a huge success.

» Read More

When it comes to Photoshop vs. Fireworks, many people will try to compare these two top-notch design programs, and with good reason. Both have amazing design capabilities and the ability to do similar things in terms of Image-editing, design creation and more. However, as a designer (and a Photoshop loyalist), I would have to say that they are each equally good at what they have been made to do; Photoshop can’t be beat for image editing and there isn’t a better program out there for Web design than Macromedia’s Fireworks (it should be noted that Adobe has owned Macromedia for the last two years).

» Read More

Increasing the number of inbound links to your website is a critical part of any SEO campaign. Since the search engines rate your website partially based on how popular it is (the number of backlinks you have), getting better and more backlinks to your website will help improve your rankings.

One critical element that is often overlooked in developing an inbound linking strategy is the importance of obtaining deep links to your website. A deep link is pretty much any link that goes to your website that does NOT point at the homepage. With deep linking, you want to build links to the important internal pages of your website. This will help improve the PageRank of these internal pages and the pages that they link to.

» Read More

There are probably a million web design rules out there and it can be really overwhelming when you are just trying to focus on what is important. So I explain the “Four critical web design rules” as stated by Nicolas LaPolla.

1. Make sure your page is easy to read
Most people do not actually go through and read everything on a page. They scan the page to find the information they are looking for. If a person cannot find what they are looking for in the first couple second they are on the site they will most likely move on to a different site. To make it easier for the reader try to break up your content. Use headers and sub-headers to make it simple to stop what you are looking for. Keywords can also help make it trouble-free to find information.
Font and background colors are important too. Make sure there is a large contrast between the text and the background and keep your back ground plain.

» Read More