Going green has become a hot topic in our environmentally conscious society. More and more companies are making the effort to take a “green” approach to how they do business through a variety of methods, including recycling, conservation, environmentally-friendly construction and more. This kind of social consciousness appeals to potential customers and clients, which means it helps to spread the word about the purpose of going green and what strides have been taken by an individual organization.

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Many companies utilize their website as another means to generate revenue. Because of this, identifying an e-commerce internet solution has become a crucial component to the success of any company looking to venture into the virtual world. Few businesses nowadays offer a specific product or service without the presence of an online store. Moreover, those online stores are what help to perpetuate the e-commerce portion of an organization. When it comes down to it, the best way to achieve your desired result is to work with a company like THAT Agency, which specializes in e-commerce Internet solutions for business.

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Search engine giant Google seems to be constantly coming up with ways to make surfing the Net a better experience for everyone. Consumers can find just about anything with the entry of a simple keyword and businesses, no matter what product or service they offer, can use the multitude of Google's advertising and promotions-based programs to deliver more eyeballs to their Web site. Therefore, it should come as no surprise that the company's latest venture, Google Ad Planner, is anticipated to be a huge success.

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As Gregor Samsa awoke one morning from uneasy dreams, he found himself transformed in his bed into a gigantic insect.

- from 'The Metamorphosis' by Franz Kafka

What you'll need:

(1) Credit Card
(1) Mailing Address
(1) Week
(0) Insecurities

Like Samsa, it became me. Just pure, unbridled word-nerdery.

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Do you find that people are coming to your site but not doing anything while they are there? It can often be difficult to understand why your conversion rate is low. People are obviously interested in what you are offering because they have clicked on your ad, so why aren’t they going through with a purchase? Below I will discuss 9 tips that Michael Mattis at the Yahoo Search Marketing Blogclaims will improve your conversion rates.

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Tangible and the intangible—something you can feel, smell and taste versus a concept or an idea—it's the crux of some tired and drawn out debates. One I can name off the top of my head—religion—has probably claimed a few more lives than social media; but the question still remains, is it more engaging than the traditional mediums?

Well, yes and no...

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Consider the following image:



It incorporates rich imagery. There are multiple directions of movement—The orange, glowing core commands your attention and, from there, your focus wanders. Motion also follows an elliptical course and seemingly revolves along the canvas.

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This week's links dabble aimlessly across the pallet of design and social media.

• Social Media Marketing (SMM) and tracking ROI are not necessarily the most synonymous of concepts. Learn how to make Social Media work for your company.

• WAIT! Don't click that 'publish' button. Scan over this checklist before every post you make. Print it off. Study it. Memorize it. Practice it. Blog by it.

• Good copywriting is good interface design.

• Typesetting wasn't phased out with the printing press. '5 Principles of Setting Type on the Web'.

Two websites I've been really digging lately:

• NEWWORK Magazine
• Muxtape

Ladies and gentlemen the winners are in!! You are probably thinking to yourself “what winners?!” And right about now you are going through the list. It’s not time for the Oscars or the Grammy’s and unfortunately it’s not time for the elections yet either (although only 7 month to go so lets stay strong!) So what winners were announced? Ok ok don’t panic I’ll tell you; it was the Webby awards of course. So you may not know about them yet but one day these awards will be just as highly anticipated as any of those other award shows (maybe even more so).

Now I bet you want to know what the Webby awards are. Well here it is in their own words: “The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.” They also have a voter’s choice award from each category. They give awards for websites, interactive advertising, online film and video, and mobile. And each of those categories has many subcategories.

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Meet Melanie, our new Intern. She's 19 and migrated all the way from Quebec to THAT Agency. It's her first day and she's already posting blogs. The following is her take on achieving a chic and effective Web design.

These days it is all too easy to forget that Web design is actually a form of design, which should follow the same rules and principles found everywhere from art and clothes to magazine pages and architecture. Elements of design are important to consider when creating a website, because the way a Web page looks is just as important as its content. I say this because the design of page is the first thing people notice about a website and if the design is horrible, the reader may not even go on to read what is on the page.
So what are the five main elements of design to be considered when building a web page? They are: Balance, Proportion, Rhythm, Dominance, and Unity.

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