Digital Marketing for Plumbers

Get More Jobs

At THAT Agency, we specialize in plumbing marketing strategies designed to generate high-quality leads, book more jobs, and grow your business. Whether you’re a small local plumber or a multi-location plumbing company, we create targeted marketing campaigns that bring in more customers and maximize your return on investment.

Why Plumbers Need Digital Marketing

Gone are the days when word-of-mouth and print ads were enough to grow a plumbing business. Today, more than 80 percent of homeowners search online when they need a plumber. If your website isn’t optimized, your Google Business Profile isn’t ranking, or your ads aren’t converting, you’re losing out on potential revenue.

Why Choose THAT Agency as Your Plumbing Marketing Partner?

Here’s how digital marketing helps plumbers stay ahead:

Increased online visibility – Appear at the top of Google search results and local listings.
More quality leads – Target people actively searching for plumbing services in your area.
Higher conversion rates – Turn website visitors into paying customers with strong calls-to-action.
Long-term business growth – Build a pipeline of steady, reliable customers without relying solely on referrals.

With the right plumbing marketing agency, you can dominate your local market and get booked out with high-value jobs.

Not all marketing agencies understand the plumbing industry. We do. With THAT Agency, you get:

Industry-Specific Expertise – We specialize in marketing for home service businesses.
Data-Driven Strategies – We use proven tactics that generate leads and revenue.
Full Transparency – You’ll get detailed reports showing exactly how your marketing is performing.
Custom Marketing Plans – No generic templates—everything is tailored to your business.

If you’re ready to outperform your competitors and get more high-value plumbing jobs, we’re here to help.

What Our Digital Marketing Services Include

Every Channel. One Strategy. Tied to Revenue.

THAT Agency handles every part of digital marketing, and integrates them into one accountable system.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Local SEO

Win the Local Pack, Google Maps, and “near me” searches in the markets where your customers actually are. We handle Google Business Profile management, citation building, review generation, and geo-targeted content — for single locations and multi-location operators.

Goal:Win the Local Pack in the markets that matter, and drive calls, directions, and foot traffic at the lowest cost per lead in marketing.

AI Search Optimization (GEO)

Get cited by ChatGPT, Perplexity, Google AI Overviews, and Claude as buyers shift research to AI platforms. We structure content for AI extraction, build entity-rich pages with proper schema, and track AI citations the same way we track Google rankings.

Goal:Earn visibility in the search experiences where customers are already starting to research, and stay ahead of agencies that haven’t caught up yet.

Grow Your Plumbing Business with Proven Digital Marketing Strategies

Plumbing is a competitive industry, and homeowners and businesses searching for a plumber turn to Google first. If your business isn’t ranking at the top, your competitors are getting the calls instead. That’s why digital marketing for plumbers is essential—it ensures your business gets found, trusted, and chosen over the competition.

Ready to grow your Plumbing Business? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Plumbing Digital Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Plumbing Company? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do plumbers need digital marketing?

Plumbing is a competitive industry, and most people search online when they need a plumber. Digital marketing helps you rank higher on Google, generate more leads, and stay ahead of your competitors. Without it, you’re losing potential customers to plumbers who invest in online marketing.

How does SEO help plumbers get more jobs?

SEO improves your website’s visibility on Google, ensuring that when someone searches for “plumber near me”, your business appears at the top. This drives organic, high-quality leads without needing to rely on paid ads.

How long does it take for SEO to work for plumbers?

SEO is a long-term strategy that typically takes three to six months to see significant improvements. However, once rankings improve, your business will receive consistent, high-intent leads for years to come.

What is the best type of advertising for plumbers?

Google Ads and Local Service Ads (LSAs) work best for plumbers because they target people actively searching for plumbing services. These ads generate instant leads and provide a high return on investment when managed correctly.

How can plumbers get more Google reviews?

We help plumbers set up automated review requests, making it easy for happy customers to leave 5-star reviews. More reviews improve your search rankings and trustworthiness, leading to more bookings.

What should be on a plumber’s website?

A plumber’s website should include service pages, customer reviews, a strong call-to-action, a contact form, and clear pricing or estimates to encourage more inquiries.

Does social media help plumbers get more leads?

Yes. A strong social media presence builds credibility, engages potential customers, and drives website traffic. It’s especially useful for branding and local awareness.

How much should plumbers spend on marketing?

Budgets vary, but plumbers should invest at least 5-10% of their revenue into marketing to stay competitive and grow.

How do plumbers generate leads without ads?

SEO, content marketing, and reputation management help plumbers generate organic leads without ongoing ad spend.

How can THAT Agency help my plumbing business grow?

Contact us today for a free consultation. We offer customized, data-driven marketing strategies designed to increase leads, improve search rankings, and grow your business profitably.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.