Social Media Marketing Services Built for Colorado Springs Businesses

Turn Social Engagement Into a Consistent Lead Generation Channel

At THAT Agency, we help businesses in Colorado Springs build brand awareness, engage their audience, and generate leads through strategic social media marketing.

We combine organic content, paid social advertising, and data-driven optimization to create campaigns that do more than just look good—they perform. Paid social can deliver 3–5x return on ad spend (ROAS) when executed strategically, and 59–68% of marketers use social media to generate leads.

The focus is simple: turn your social media presence into a measurable growth channel that drives traffic, leads, and conversions.

Results That Drive Real Business Growth

We don’t just manage social media—we build strategies that deliver measurable outcomes.

  • Increased engagement and steady audience growth with the right content and cadence
  • Higher website traffic from social channels that actually convert
  • More qualified leads and sales opportunities from paid and organic campaigns
  • Improved brand awareness, trust, and customer relationships across Colorado Springs and beyond

Our social media strategies are built to generate real business results—not just vanity metrics.

Why Choose THAT Agency for Social Media Marketing

Unlike many agencies that focus only on posting content, we build strategies designed to drive performance and measurable growth.

  • Data-driven social media strategies backed by analytics and clear KPIs
  • Integration of organic and paid social campaigns for full-funnel impact
  • Precise audience targeting and conversion-focused execution
  • Transparent reporting that ties social efforts to leads, sales, and revenue—not just impressions

The goal: turn engagement into real business outcomes.

Social Media Marketing for Your Colorado Springs Business

Our social media marketing services are ideal for businesses ready to move beyond basic posting and start generating real results.

We work with:

  • Local Colorado Springs businesses building brand awareness and foot traffic
  • Service-based companies generating quote requests, bookings, and consultations
  • eCommerce brands driving online sales and repeat purchases
  • Businesses looking to scale with paid social advertising and social selling

Every strategy is tailored to your audience, goals, and competitive landscape in and around Colorado Springs.

Our Social Media Marketing Services

Full-Funnel Social Strategies Designed to Drive Engagement and Conversions

As a results-driven Colorado Springs social media agency, we create and manage campaigns that connect with your audience and drive measurable growth across platforms like Facebook, Instagram, LinkedIn, and more.

Social Media Strategy & Planning

Before any content gets created, we build the strategic foundation. That means identifying which platforms your audience actually uses and where the highest-ROI opportunity is for your specific business, defining content pillars aligned with your brand voice and business goals, mapping out a content calendar, and establishing KPIs that reflect business outcomes — not just vanity metrics. Every engagement starts with a clear baseline so performance improvements are measurable from month one.

Goal:Build a strategy that gives every post a reason to exist, and gives the team a clear playbook.

Content Creation & Publishing

We create platform-native content designed for how each channel actually works — not the same post reformatted and published everywhere. Short-form video for Instagram Reels, TikTok, and YouTube Shorts. Carousel posts and graphics built for static feed performance. LinkedIn content written for professional audiences, not repurposed blog excerpts. Stories and conversational formats that keep your brand visible between major posts. Content is created by people, reviewed for brand alignment, and published on a schedule optimized by platform and audience behavior.

Goal:Produce content that earns its place in the feed, and that your audience would save, share, or send to a friend.

Paid Social Advertising

Organic social builds brand equity over time. Paid social accelerates specific outcomes on a defined timeline. We manage paid campaigns across Facebook, Instagram, LinkedIn, and TikTok — audience targeting and retargeting using your first-party data, creative development and systematic testing, and campaign optimization tied to cost per acquisition rather than cost per click. Paid and organic run as one integrated strategy, not two separate programs competing for the same budget conversation.

Goal:Scale what’s already working organically, and use paid to drive measurable conversions, not just reach.

Community Management & Engagement

Publishing content and ignoring the comments is not a social media strategy. We monitor and respond to comments, manage direct messages, track brand mentions through social listening, and proactively engage with your audience in ways that build genuine relationships. For businesses where reputation matters — and that’s most of them — active community management is also an early warning system for issues that need attention before they become problems.

Goal:Turn followers into community, and community into customers.

Analytics & Performance Reporting

We report on what matters to your business. Leading indicators — reach, engagement rate, follower growth — tell us how content is performing. Business outcomes — website traffic from social, lead volume, attributed revenue, cost per acquisition from paid — tell us whether the program is working. You see both, with direct access to your source-of-truth data, and your account manager will explain what the numbers mean and what we’re doing about them.

Goal:Tie every post and every dollar of paid spend to business outcomes, and double down on what’s working.

Our Proven Social Media Marketing Process

1. Strategy & Research

We analyze your audience, competitors, current presence, and goals to build a data-driven social media strategy tailored to your Colorado Springs market.

2. Content Creation & Campaign Execution

We create content, launch paid campaigns, and manage your social presence across platforms—ensuring consistent branding, messaging, and posting.

3. Optimization & Growth

We track performance, refine campaigns, test new creative and audiences, and scale what’s working to drive measurable results over time.

Frequently Asked Questions About Social Media Marketing

Your Social Media Questions, Answered

Have questions about social media marketing? Here are answers to the most common questions businesses ask.

How does social media marketing help my business grow?

Social media marketing helps your business increase visibility, engage your audience, and drive traffic to your website. With the right strategy, it can generate leads, sales, and long-term customer relationships, with many marketers citing social as a key lead generation channel.

Which social media platforms should my business use?

The best platforms depend on your audience and goals. We help you choose the right mix—often Facebook and Instagram for B2C, LinkedIn for B2B, and others as needed—based on where your customers spend time.

How long does it take to see results?

Paid social campaigns can generate impressions, clicks, and leads quickly—often within days or weeks—while organic growth builds over time. Most businesses see measurable improvements within 1–3 months when strategies are executed consistently.

Do you manage both organic and paid social media?

Yes. We combine organic content and paid advertising to create a full-funnel strategy that maximizes reach, engagement, and conversions, rather than treating them as separate efforts.

How do you measure success?

We track engagement (likes, comments, shares, saves), traffic from social, leads, conversions, cost per lead, and ROAS to ensure your campaigns are delivering measurable results—not just impressions.

Is social media marketing worth the investment?

Yes. When done correctly, social media marketing can be a powerful channel for building brand awareness, generating leads, and driving revenue. Many brands see 3–5x ROAS on well-managed paid social campaigns.

Real Results for Real Businesses

Outcomes from actual client programs tied to business goals.

We don’t just manage social media, we deliver results. Our strategies are designed to increase engagement, generate leads, and drive measurable growth.

Beachside Rehab

Achieved a 922% increase in engagement through a video-first, platform-optimized social media strategy.

Piper Gonzalez Designs

Drove a 2,950% increase in audience growth through targeted paid social and luxury-focused content strategy.

R2 Unified Technologies

Increased social engagements by 1,572% through a refreshed brand and social strategy.

Rainstorm Wines

Increased influencer engagement by 570% through a community-driven social media strategy.

LaBovick Law Group

Generated 25,000+ social engagements and 7,700+ website visits through an integrated social and inbound strategy.

LoveStory Wines

Generated over 1.1 million impressions and 66,000 engagements through a storytelling-driven social strategy.