AI OPTIMIZATION (GEO)

Your Buyers Are Asking AI. Is Your Brand the Answer?

Generative Engine Optimization built to get your business cited, recommended, and chosen inside ChatGPT, Google AI Overviews, and Perplexity — with the reporting to prove it’s working.

Why AI Search Visibility Matters for Your Brand

Buyers don’t scroll search results anymore. They ask ChatGPT, Google AI Overviews, and Gemini who to hire and trust, and AI hands back a short list, not a directory. If your brand isn’t on it, you’re removed from consideration before a buyer ever reaches your website.

Most businesses assume strong SEO, a solid website, or years in business are enough. In most cases, they’re not.

See Where Your Brand Stands in AI Search

Fill out the form and receive your AEO Grader within 48 hours — free, with no obligation.

START HERE IF YOU’RE STILL EXPLORING

Not ready to talk strategy yet? Start with a clear picture of how AI platforms currently describe and rank your brand, and where competitors may be showing up instead of you.

  • AI visibility score across ChatGPT, Google AI Overviews, and other key platforms
  • Brand interpretation analysis: how AI describes your business and authority
  • Entity recognition gaps: whether AI can clearly identify who you are
  • Content and schema gaps limiting your inclusion in AI-generated answers
  • A prioritized roadmap tied to revenue impact, not just technical fixes

Delivered within 48 hours. It’s an executive-level read on where you stand, not a templated report.

What Generative Engine Optimization Actually Means

A GEO System Built on Structure, Not Guesswork

Generative Engine Optimization (GEO) is the work of making your business the answer AI platforms surface when your buyers ask a question in your category. It runs on different rules than SEO. Search engines rank pages. AI platforms extract, synthesize, and cite. The content structure, technical signals, and authority markers that earn a citation aren’t the same ones that earn a ranking, and most agencies are still applying SEO playbooks to a GEO problem.

Content Engineered to Get Cited

We build the service pages, FAQs, and authority resources that ChatGPT, Perplexity, Google AI Overviews, and Claude pull from, then track which pieces actually earn citations so we can double down on what works.

Technical Signals AI Platforms Trust

Schema markup, semantic entity structure, and internal linking built specifically so AI systems can interpret, verify, and trust your content, not just crawl it.

Reporting Tied to Citations and Revenue

Monthly tracking of AI citations, referred traffic, and conversion impact, so you see exactly what your investment is producing, not a vanity dashboard.

How We Get You Cited

1. Audit & Strategy

We benchmark your current visibility across AI platforms and build a prioritized roadmap around your real gaps and citation opportunities, not a generic template.

2. Implementation

We build the content, fix the technical structure, and build the authority signals AI platforms rely on, with clear communication at every stage.

3. Measurement & Refinement

We track citations, AI-referred traffic, and conversions every month and adjust the strategy based on what the data shows.

Results, Not Promises

Our clients love the results we deliver. Check out what they have to say about working with THAT Agency and the successes we’ve achieved together.
Amine Aghzafi
THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.
Shari Cedar
Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.
Tania Ochoa
Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!
Mansa Smith
We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.
Dee Egizio
Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!
Craig Glover
THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.
Dylan Gillette
That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!
Samuel Conkright
THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.
Simon Larson
We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!
Ashley Ojea
I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Let’s Build Your AI Visibility Strategy

You’ve seen what’s at stake and what a real GEO strategy involves. Tell us about your business, and we’ll build a proposal around your specific gaps and goals, not a generic package.

AI Optimization Results from Real Clients

Visibility gains across AI platforms tied to real business outcomes.

Krasner Law

Achieved an 879% increase in organic sessions by shifting to high-intent SEO and eliminating low-value traffic.

Elder Law

Generated 150+ high-quality leads at $75 per lead using Google Local Services Ads.

Synergy Homes

Increased paid leads by 232.5% while reducing cost per lead by 69% through optimized paid search campaigns.