AMB Performance Group

AMB Performance Group is a business coaching and performance consulting firm that helps growth-minded business owners scale revenue, improve team performance, and build sustainable systems. Through strategic coaching, marketing alignment, and data-driven decision-making, AMB empowers leaders to turn operational challenges into measurable growth opportunities.

Objective

AMB Performance Group came to THAT Agency to build a standalone digital presence from the ground up. At the time, AMB was operating under the ActionCOACH franchise, and its online visibility was limited to a small section of the broader franchise website, with no dedicated platform to control its own lead generation.

The goal was to establish a fully owned digital ecosystem that could support long-term growth and consistently fill AMB’s lead funnel. That meant launching a new website, building a multi-channel strategy across organic search, paid media, and emerging AI-driven discovery platforms, and creating a clear path from visibility to conversion.

Project Solution

THAT Agency implemented a multi-channel growth strategy that brought organic search, paid media, and AI-driven discovery together into a single, performance-focused ecosystem.

On the organic side, SEO and content efforts were aligned with high-intent search behavior. This included optimizing site structure, refining keyword targeting, and publishing strategic content designed to capture decision-stage traffic. Paid campaigns were built around conversion-focused messaging and tighter audience targeting.

THAT Agency also expanded AMB’s AI Optimization strategy to grow its presence across AI platforms such as ChatGPT, Gemini, and Perplexity. Content and brand positioning were structured to increase AMB’s visibility within AI-generated responses, allowing the firm to reach business owners who no longer rely solely on traditional search engines to find coaching support.

Improved tracking, conversion mapping, and cross-channel reporting tied these efforts together, giving AMB clearer attribution and a more consistent path from visibility to lead generation.

Results

Year over year, sessions from AI platforms increased by 614%, driven by growth across every major generative engine.

Organic Discovery via Generative Engines

ChatGPT traffic surged 605%
Perplexity sessions rose 246%
Gemini traffic increased 200%

Engagement

Engaged sessions increased by 415%
Event count jumped 489%
Average session time increased by 33%

Strategic Impact

Early adoption of GEO established visibility across ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Grok
AI traffic scaled rapidly from a limited starting baseline
Diversified discovery sources built long-term resilience in AI search
GEO generated first-time visibility on emerging platforms as they entered the AI search landscape

By aligning organic search, paid media, and AI-driven discovery into one strategy, AMB Performance Group built an independent digital presence designed for sustained growth.

We partnered with THAT Agency for our B2C marketing. Outstanding tailored strategies. We were impressed by their comprehensive approach. Highly recommend for top-notch digital expertise!

APG

AMB Performance Group

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West Palm Beach, FL

Colorado Springs, CO