Local SEO Services

Get Found in Your Market. Win the Map Pack. Drive Calls and Foot Traffic.

Local customers don’t scroll past the map. They tap. THAT Agency builds local SEO programs that put your business at the top of Google Maps and the Local Pack, where the phone rings and the door opens. Your data, your results, transparent from day one.

How Local SEO Drives Calls, Foot Traffic, and Local Customer Acquisition

Most local businesses losing Local Pack rankings to competitors are losing them for one of four reasons: a Google Business Profile missing half its fields, inconsistent business information scattered across the web, a slow trickle of reviews while competitors stack them up, or no geo-targeted content giving Google a reason to associate the business with the searches that matter. None of those are complicated problems — but they compound quickly when left alone.

Local SEO at THAT Agency is built around what actually moves Local Pack rankings. Google Business Profile optimization that doesn’t stop at setup. Citation management across the directories that carry real authority. A review generation system that works consistently rather than sporadically. And content that gives Google specific local relevance signals tied to your service areas and buyer intent. We don’t package generic SEO as local — every market has its own competitive dynamics, and the work is built for the specific neighborhoods, surrounding cities, and search behavior of your audience.

You own your data, you see exactly what’s happening, and reporting ties Local Pack appearances, Google Business Profile calls, direction requests, and qualified leads directly to the work — not to vanity metrics that don’t reflect what local search is actually producing for your business.

What Our Local SEO Services Include

Seven areas of work built to win the Local Pack and drive measurable local customer acquisition.

THAT Agency runs every part of local SEO, from Google Business Profile management through citation work, review generation, geo-targeted content, and ongoing local performance tracking.

Google Business Profile (GMB) Management

Your Google Business Profile is the single biggest local visibility asset — and the one most agencies under-manage. A fully optimized, actively managed profile can rank in the Local Pack within weeks. A neglected one quietly underperforms indefinitely. We manage every element: profile claim, verification, and ownership transfer including suspension recovery when needed; business information optimization across every field including categories, services, attributes, hours, and descriptions; geo-tagged photo and video uploads on a strategic cadence; weekly Google Posts that signal active management; Q&A monitoring and strategic seeding; and performance tracking via GBP Insights across calls, directions, website clicks, and photo views.

Goal:Make Google Business Profile do what it’s actually designed to do, drive calls, directions, and foot traffic from the highest-intent searches on the internet.

Local Citation Building & Management

Consistent business information across the web is a major local ranking signal, and most multi-location businesses have inconsistencies they don’t know about. We audit and clean up existing citations, fix duplicates and incorrect listings, build citations across directories that carry real authority rather than bulk-submitting to low-value aggregators, submit to industry-specific platforms where your buyers actually compare options, and implement local schema markup so Google parses your business details accurately. Ongoing monitoring catches new inconsistencies as they appear.

Goal:Give Google a consistent, authoritative picture of your business across the entire web, the trust signal that powers Local Pack rankings.

Review Generation & Reputation Management

Reviews are a direct local ranking factor and the primary trust signal buyers use to choose between you and a competitor. We build systems that consistently grow review count, lift overall sentiment, and protect reputation across every platform that matters — Google, Facebook, Yelp, and industry-specific review sites relevant to your category. Review response management is included because how a business responds to reviews, including negative ones, is a trust signal buyers and Google both read.

Goal:Build the review profile that drives both Local Pack rankings and the conversion rate on your Google Business Profile.

Local Content & On-Page SEO

Location-specific content gives Google specific, verifiable relevance signals that connect your business to the searches happening in your market. We create and optimize location pages targeting geographic searches, service pages with local keyword integration, and landing pages for each service area you cover. Title tags, meta descriptions, and header structure are all optimized for local intent. For businesses serving multiple cities or neighborhoods, we build individual page sets for each market rather than a single generic service area page.

Goal:Rank for the local queries your customers actually search, and give Google strong, specific signals about the markets you serve.

Local Link Building

Local backlinks signal geographic authority — they tell Google your business is genuinely embedded in the community it serves. We build local links through business partnerships and sponsorships, local news and media mentions, industry association and chamber of commerce listings, and community outreach. These are earned links with real local relevance, not directory submissions dressed up as link building.

Goal: Build the kind of local authority profile that signals real community presence, not just web rankings.

Multi-Location SEO

Managing local SEO across multiple locations requires individual optimization for each market while maintaining brand consistency. We run individual Google Business Profiles for each location, create location-specific landing pages with unique content rather than templated copies, maintain separate citation profiles per location, and provide centralized reporting across all markets. Each location is treated as its own competitive local business while leveraging the authority of the overall brand.

Goal: Get every location ranking in its local market, without sacrificing brand consistency or scaling effort linearly.

Local SEO Performance Tracking

We track what local SEO actually produces: Local Pack positions, Google Maps impressions and visibility, calls and direction requests from your GBP, organic rankings for local keywords, review growth and sentiment over time, and website traffic from local search. Monthly reporting connects those metrics to business outcomes — leads and revenue — with direct access to your source-of-truth data and account managers who explain what the numbers mean and what’s being done about them.

Goal: Track what’s actually moving in your local market, and refine the program around what’s working.

Who Our Local SEO Services Are Built For

Local SEO is the right investment for any business that depends on customers in a specific geographic area finding them before they find a competitor.

We regularly work with local service businesses — home services, legal, dental, medical, contractors — competing against both independent competitors and national chains; multi-location operators scaling local visibility across multiple branches or franchise territories; brick-and-mortar retail and restaurants driving foot traffic from nearby searchers; service area businesses with no public-facing location that still need to win local rankings in the territories they serve; and professional services firms in cities where the Local Pack in their category is highly competitive.

If you’re the best option in your market but competitors are showing up above you in the map results, that’s the gap we close.

West Palm Beach, FL

Colorado Springs, CO

Start Winning Local Search in Your Market

We’ll start with a straightforward conversation about your current local presence, where you’re losing rankings, and what a realistic local SEO program would look like for your specific market and category. No pitch deck. No pressure.

How Our Local SEO Process Works

Step 1. Audit and Strategy

We start with a full local search visibility audit — your Google Business Profile, citation consistency across the web, current Local Pack rankings, review profile, and competitor positioning in your specific market. From that we build a prioritized roadmap specific to your situation: what’s fixable quickly, what requires sustained work, and what the realistic timeline to Local Pack visibility looks like for your category and geography.

Step 2. Optimization and Execution

We implement across every ranking factor on a defined schedule. GBP optimization, citation cleanup and building, review generation systems, on-page content, and local link building all run in a coordinated sequence. Your account manager communicates what’s being worked on and why — you’re not waiting on a quarterly report to find out what happened last month.

Step 3. Ongoing Management and Growth

Local SEO requires consistent ongoing effort to maintain and build rankings. We manage monthly GBP posts and updates, ongoing citation monitoring, review response and reputation management, and performance tracking. As rankings improve and the competitive landscape shifts, the strategy adapts accordingly. Monthly reporting shows what the program is producing in calls, traffic, and local customer acquisition.

Why Choose THAT Agency for Local SEO

Most agencies treat local SEO like an afterthought to regular SEO. They set up the Google Business Profile, plug a few citations into a directory aggregator, and call it done. Six months later, the rankings haven’t moved, the profile hasn’t been touched, and nobody can explain why phone calls from Google haven’t budged. We’ve watched local businesses pay hundreds of dollars a month for that exact experience for years on end.

Three things set us apart:

We treat Google Business Profile as a continuous program. Weekly posts, photo updates, Q&A management, review response, attribute optimization, the activity signals Google rewards.
We do citation work the right way. Manual NAP audits across the directories that actually carry authority, not bulk submissions to 500 garbage sites that hurt more than help.
We build review systems that work. Automated request flows via email and SMS, response management on every review, and reputation monitoring that catches problems before they cost you rankings.

The result: visibility where your customers actually search, calls from Google Business Profile that ring the phone, and a steady climb in the markets that matter.

Local SEO FAQs

Your Questions Answered

Common questions businesses ask before partnering with a local SEO agency.

What is local SEO and how does it actually work?

Local SEO is the practice of optimizing your business to rank in geographic searches, Google Maps, the Local Pack (the top three local results), and “near me” queries. It works by optimizing three signals Google uses to rank local businesses: relevance (does your business match the search?), prominence (does Google trust your business?), and proximity (how close are you to the searcher?). A complete local SEO program combines Google Business Profile optimization, citation work, review generation, geo-targeted content, and local link building.

What’s the difference between regular SEO and local SEO?

Regular SEO targets organic search results across the entire web, broad keywords, blog content, traditional rankings. Local SEO targets geographic searches, Google Maps, the Local Pack, “near me” queries, and location-based intent. The strategies overlap but require different tactics: local SEO is heavily dependent on Google Business Profile, citations, reviews, and local trust signals; traditional SEO focuses more on content, backlinks, and domain authority. Most local businesses need both.

How long does local SEO take to show results?

Faster than traditional SEO. Google Business Profile optimization can drive visibility improvements within 2–4 weeks. Citation cleanup and review growth typically show ranking impact in 4–8 weeks. Full Local Pack rankings for competitive keywords usually take 3–6 months. Multi-location SEO scales over 6–12 months as each location’s profile, citations, and reviews mature. The timeline depends heavily on your market’s competition and your starting position.

Why is Google Business Profile so important?

Google Business Profile (formerly Google My Business) is your business listing on Google Maps and Google Search. It’s the single most important asset in local SEO. A fully optimized profile drives calls, directions, website visits, and direct bookings, often outperforming your website as a conversion channel. According to Google’s own data, businesses with complete and optimized profiles are significantly more likely to attract location visits and lead to purchases. GBP management is an ongoing program, not a one-time setup.

How important are reviews for local SEO?

Critical. Reviews are one of the strongest Local Pack ranking factors. Review quantity, velocity (how consistently new reviews come in), sentiment, and your response rate all influence rankings. Beyond rankings, reviews are also the single biggest conversion factor on your Google Business Profile, buyers read them before deciding who to call. We build automated review generation systems and manage response across Google, Yelp, Facebook, and industry-specific platforms.

How much do local SEO services cost?

Local SEO pricing varies based on your market’s competition, the number of locations you manage, and the scope of work. A single-location service business in a moderately competitive market needs less investment than a multi-location enterprise targeting major metros. Every proposal includes a clear scope of work, deliverables, and projected outcomes. Request a proposal and we’ll send a customized recommendation tied to your business goals.

How do you measure local SEO success?

We measure what drives actual business, not vanity metrics. Headline metrics: Local Pack rankings (top three map positions), Google Maps impressions and views, direct calls and direction requests from your Google Business Profile, website visits from local search, and qualified leads attributed to local channels. We also track review growth, citation accuracy, and competitive share of voice. Every monthly report ties activity to revenue.

Can you help businesses with multiple locations?

Yes, multi-location SEO is one of our specialties. We’ve managed local SEO for franchise systems, regional service businesses, and multi-state operations. Each location gets a dedicated Google Business Profile, location-specific landing pages with unique content, individual citation management, and per-location review strategies. We provide centralized reporting that lets you see system-level performance while drilling into each market individually.

Do you handle service area businesses without a public storefront?

Yes. Service area businesses (SABs), plumbers, HVAC, electricians, landscapers, mobile services, have unique local SEO challenges because they don’t have a public storefront. We specialize in SAB optimization: properly configured service-area Google Business Profiles, geo-targeted service area pages, local citations that match your service model, and Google Local Services Ads integration when relevant.

How is THAT Agency different from other local SEO agencies?

Three things. We treat Google Business Profile management as a continuous program, not a one-time setup. We do citation work manually across the directories that actually carry authority (not bulk submission to spammy aggregators that hurt more than help). And we tie every local SEO activity to business outcomes, calls, directions, leads, revenue, not just keyword rankings that don’t pay the bills.

What Our Clients Say

Local businesses across industries trust THAT Agency to dominate local search and drive measurable growth, calls, directions, and customers.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.