AI Optimization (AIO) Services

Generative Engine Optimization (GEO) Strategies Designed to Get Your Brand Cited, Recommended, and Discovered Across AI Platforms

Buyers are already researching with ChatGPT, Perplexity, and Google AI Overviews — and the brands showing up in those answers didn’t get there by accident. THAT Agency builds AI optimization strategies that position your business inside AI-generated responses, not just traditional search results.

How AI Optimization Gets Your Brand Into AI-Generated Answers

Generative Engine Optimization (GEO) is the work of making your business the answer AI platforms surface when buyers ask questions in your category. It’s different from traditional SEO — not a replacement for it, but a parallel discipline with its own rules. AI systems like ChatGPT, Perplexity, and Google AI Overviews don’t rank pages the way Google does. They extract, synthesize, and cite. To show up, your content needs to be structured for extraction, your brand needs to be recognized as an authoritative entity, and your information needs to be consistent and credible across the web.

We were early movers on AI search visibility, and we stay that way — constantly researching what’s shifting across platforms, testing what works, and adjusting before most agencies know a change is happening. That’s not a positioning claim. It’s how we’ve built AI visibility for clients in categories where competitors haven’t figured out the channel yet.

You own your data, you see exactly what’s happening, and our reporting ties AI citation performance directly to business outcomes — not vanity metrics like impressions.

What Our AI Optimization Services Include

Five areas of work built to get your brand cited, recommended, and chosen across AI platforms.

Our AI optimization services are built to help your brand appear in AI-generated answers across platforms like ChatGPT, Google AI Overviews, and more.

AI Strategy & Planning

We start by analyzing how your audience uses AI platforms, where your brand currently appears — or doesn’t — and where the citation opportunities are in your category. From that we build a roadmap specific to your business: which platforms to prioritize, which content gaps to close, and what authority signals need to be strengthened. Every engagement starts with a clear baseline so we can show you what moves.

Goal: Build a scalable roadmap for AI-driven discovery and growth.

AI-Optimized Content Creation

AI systems cite content that is structured to answer specific questions clearly and completely. We create service pages, FAQ content, topic clusters, comparison pages, and authority resources written specifically for AI extraction — not just for human readers. The content is designed to earn citations across ChatGPT, Perplexity, Google AI Overviews, and Claude.

Goal: Get cited in AI-generated answers and recommendations.

Content Structuring & Schema Optimization

How your content is structured matters as much as what it says. We implement schema markup, build semantic entity relationships, optimize internal linking for topical authority, and format content in ways that make it easier for AI platforms to parse, trust, and surface. This is the technical layer most agencies skip because it requires understanding how large language models actually process information.

Goal:Make your content easier for AI platforms to interpret and trust.

Authority & Citation Building

AI platforms weigh external signals heavily when deciding what to cite. We strengthen your brand’s authority through digital PR, high-quality backlink acquisition, consistent brand entity signals across the web, and strategic content distribution across trusted sources. The goal is making your brand the answer AI gives — not just one of many options it mentions.

Goal:Increase trust signals that influence AI-generated recommendations.

Performance Tracking & Optimization

We track how your brand appears across AI platforms the same way we track Google rankings — systematically, with benchmarks and month-over-month reporting. Metrics include AI citation frequency, traffic from AI-driven sources, query coverage, and conversion performance from AI-referred visitors. Strategy adjustments are made based on what the data shows, not assumptions.

Goal:Increase conversions and ROI continuously through data, not guesswork.

Who Our AI Optimization Services Are Built For

AI optimization is the right investment for businesses that are actively losing visibility to competitors already showing up in AI-generated answers, or for those who want to establish that advantage before their category gets competitive.

We work with local businesses increasing visibility in AI-powered local recommendations, B2B service providers building authority in AI-driven research queries, professional services firms in categories like legal, healthcare, and financial services where buyers research extensively before making contact, and multi-location brands scaling AI discoverability across markets.

If a prospect could find a competitor’s name in a ChatGPT answer before they ever find yours, that’s the gap we close.

West Palm Beach, FL

Colorado Springs, CO

Start Building AI Search Visibility for Your Business

Buyers are asking AI platforms which agency to hire, which service provider to trust, and which product to buy. The brands showing up in those answers are earning business before the first click. We can show you where you stand today and what it would take to change it.

How Our AI Optimization Process Works

Step 1. Audit and Strategy

We benchmark where your brand currently appears across major AI platforms, identify which queries in your category are already generating AI-cited responses, and map the content and authority gaps between where you are and where you need to be. The output is a prioritized roadmap — not a generic content plan, but a specific sequence based on your category, competition, and current site authority.

Step 2. Implementation

We create and optimize content, implement technical structure, and build authority signals on a defined schedule. Your account manager communicates what’s being worked on and why — you’re not waiting on a quarterly report to find out what happened.

Step 3. Measurement and Refinement

We track AI citation frequency, traffic from AI platforms, and conversion performance from AI-referred visitors. Monthly reporting connects activity to outcomes, and strategy is adjusted based on what the data shows — including which platforms are shifting and how.

Frequently Asked Questions About AI Optimization Services

Your AI Optimization Questions Answered

What is AI Optimization or Generative Engine Optimization (GEO)?

AI Optimization helps businesses improve their chances of being cited, recommended, or referenced in AI-generated answers across platforms such as ChatGPT, Perplexity, Google AI Overviews, and Claude.

How is GEO different from traditional SEO?

SEO focuses primarily on visibility in search-engine results, while GEO also considers how AI systems interpret entities, extract answers, evaluate authority, and select sources for generated responses.

Why does AI optimization matter now?

Search behavior is shifting rapidly toward AI-driven platforms. If your brand is not included in AI-generated answers, you risk losing visibility, traffic, and potential customers.

Can AI optimization generate leads?

Yes. By appearing in high-intent AI-generated responses, your brand is positioned directly in decision-making moments, increasing the likelihood of conversions and qualified leads.

Which platforms do you optimize for?

We optimize for major generative platforms including ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, Bing Copilot, and others.

How can my business appear in ChatGPT or Google AI Overviews?

Businesses improve their chances by publishing authoritative, clearly structured content, strengthening entity consistency, earning trusted third-party mentions, implementing appropriate structured data, and answering buyer questions directly.

Does AI optimization replace SEO?

No—AI optimization works alongside SEO. The strongest strategies integrate both to maximize visibility across traditional and emerging search channels.

How long does AI optimization take?

AI visibility typically improves over time as content, authority, citations, and entity signals strengthen. Because AI platforms change frequently, progress should be measured through recurring visibility benchmarks rather than a single ranking.

How do you measure AI search visibility?

AI visibility can be measured through prompt tracking, citation monitoring, brand mentions, competitor benchmarking, AI Overview appearances, and referral traffic where attribution is available.

Does schema markup help with AI visibility?

Structured data can help search engines and AI systems better understand entities, services, products, locations, people, and relationships on a website. It should support strong content rather than replace it.

Client Testimonials

Our clients love the results we deliver. Check out what they have to say about working with THAT Agency and the successes we’ve achieved together.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

AI Optimization Results from Real Clients

Visibility gains across AI platforms tied to real business outcomes.