East Coast Flooring

East Coast Flooring is a leading commercial and residential flooring provider in South Florida, specializing in high-quality installations for multifamily, hospitality, and commercial properties. Known for reliability, precision, and minimal disruption to operations, the company partners with property managers and decision-makers to deliver durable, aesthetically elevated flooring solutions tailored to each space.

Objective

East Coast Flooring needed to expand its digital visibility across multiple channels and reach high-intent decision-makers such as commercial property managers and general contractors. The brand had a solid foundation, but organic search, social engagement, and emerging AI-driven discovery channels all presented opportunities for significant growth.

The goal was to increase overall sessions, improve engagement across platforms, and capture demand from both traditional search and newer AI-powered ecosystems, all while continuing to generate qualified leads and key conversion events.

Project Solution

THAT Agency implemented a multi-channel digital strategy to strengthen East Coast Flooring’s presence across organic search, social media, and AI-driven platforms.

On the organic side, the approach focused on expanding high-quality website content targeting both commercial and residential search intent. Service pages were enhanced with more detailed, location-specific, and industry-relevant content to compete with top-ranking competitors and capture high-intent searches.

On social media, the content strategy shifted toward a balanced mix of project showcases, educational insights, and brand storytelling, positioning East Coast Flooring as both a trusted expert and a visually compelling brand. Consistent posting and platform-specific optimization improved engagement and reach across key channels.

At the same time, THAT Agency’s AI Optimization work structured East Coast Flooring’s content for clarity, authority, and relevance so it could be surfaced in AI-generated responses and recommendations across platforms such as ChatGPT, Perplexity, Gemini, and Copilot.

Across every channel, the strategy emphasized conversion optimization, guiding users toward meaningful actions such as form submissions, calls, and project inquiries.

Results

Year over year, sessions from AI platforms increased by 1,054%, led by explosive growth from ChatGPT and first-time traffic from emerging generative engines.

Organic Discovery via Generative Engines

ChatGPT sessions increased 1,023%, with event count rising 1,476%
ChatGPT users averaged 5.4 events per session, the strongest engagement of any AI platform
Gemini sessions grew 29%, with engagement actions up 58%
First-time traffic recorded from Claude and Grok, highlighting GEO’s ability to earn visibility in growing generative ecosystems

Engagement & Conversions

Engaged sessions from AI platforms jumped 2,467%
Session engagement rate increased 122%, and engagement time grew 52%
Events per session rose from 3.85 to 5.33, an increase of 38.4%
Total tracked events from AI platforms rose from the previous year, up 1,500%
ChatGPT user key events increased 600%

Strategic Impact

Strengthened East Coast Flooring’s visibility across both mainstream and emerging AI platforms
Demonstrated that content structured for LLMs can scale visibility without paid media
Showed that GEO drives not just traffic volume, but higher-quality, more engaged users
Positioned the brand early to capture AI-driven demand from non-traditional platforms

By combining SEO, social media, and AI Optimization, East Coast Flooring expanded its digital footprint across both traditional and emerging channels, building a more diversified and resilient traffic ecosystem that continues to drive engagement, conversions, and long-term growth.

THAT Agency is the reason our business is in the incredible position we find ourselves in. I couldn’t ask for a better marketing partner.

Jeremy Lewin

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