Scarinci Hollenbeck, LLC

Scarinci Hollenbeck, LLC is a business law firm serving clients across the New Jersey and New York metropolitan region and beyond. The firm supports corporate entities, business owners, and decision-makers with strategic legal solutions across a range of complex matters, helping organizations move initiatives forward in an evolving economic landscape.

Objective

After establishing a strong organic search foundation with THAT Agency, Scarinci Hollenbeck saw an opportunity to strengthen its digital acquisition strategy across additional channels, including paid media and emerging AI-driven discovery platforms.

The goal was to increase sessions from AI platforms, drive strong performance from paid search campaigns, and generate leads and new client matters, all while building a diversified traffic strategy that didn’t rely on any single channel.

Project Solution

THAT Agency expanded Scarinci Hollenbeck’s digital strategy to position the firm for sustained growth across both AI-driven and paid acquisition channels.

On the AI side, THAT Agency’s AI Optimization work refined website content and strengthened structured content and authority signals to align with how platforms such as ChatGPT, Perplexity, Gemini, and Copilot surface information. This improved the firm’s visibility in conversational and generative search environments, where business decision-makers increasingly research legal support.

At the same time, PPC campaigns were launched and refined to capture high-intent search traffic and support lead generation. Messaging and landing page experiences were aligned across AI, organic, and paid channels to create a consistent experience wherever prospective clients found the firm.

Results

From 2025 to 2026, Scarinci Hollenbeck grew sessions across every major AI platform, led by a 160% increase from Claude.

AI Platform Performance

Claude sessions increased 160%
Perplexity sessions increased 36%
Gemini sessions increased 27%
ChatGPT sessions increased 12%
Multiple key events recorded from AI platforms

By combining AI platform optimization with paid media execution, Scarinci Hollenbeck expanded its reach across multiple high-value channels and strengthened its ability to connect with decision-makers. The firm is now positioned to stay competitive as search behavior continues to shift toward AI-driven discovery.

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West Palm Beach, FL

(561) 832-6262

info@thatagency.com

Colorado Springs, CO

(719) 960-0665