The Best West Palm Beach Email Marketing Company:
Why Choose THAT Agency

When building an email marketing strategy at THAT Agency, we start by outlining each client’s unique goals. This customized approach enables us to build and segment your contact database accordingly while nurturing those contacts into lifelong customers.

Whether you’re looking for an inbound email marketing strategy or need monthly newsletters to keep your customer base up to date with new products or services, our targeted email marketing services will allow you to deliver the message you need to grow your business.

OUR EMAIL MARKETING SERVICES ALLOW YOU TO:

  • Connect with your existing customers and target new customers by delivering relevant information
  • Nurture leads throughout your marketing and sales funnels
  • Promote customer interaction and reinforce branding
  • Establish trust with your customer base to promote healthy, long-lasting relationships

Coupled with our other digital marketing company services, email marketing agency services ensure the right person in your target audience receives the right message at the right time. Email marketing companies analyze your audience’s activities to allow you to send email messages that have context, making those communications much more effective than the batch-and-blast email marketing techniques of old.

Hence why our email marketing agency services are tailored to the goals you have for your organization.

If you’re considering hiring a West Palm Beach email marketing company, then it’s fair to assume you aren’t up to date on the latest and greatest email marketing strategies. That’s where we come in.

We know how to make your campaigns play nice with internet service provider email pathway processes, IP Address procedure, bounce, and spam avoidance, and automation strategy.
Some other email marketing agencies will recommend that you just buy an email list that has been segmented to semi-accurately represent your target market, and then start blasting out to them. It’s technically legal, surprisingly. We do not recommend that. We heavily recommend an organic opt-in collection strategy.

We will help you structure an automated email marketing campaign for only those who have opted in. Aside from being a much more respectable tactic, it’s also much more lucrative.

It produces a much lower bounce rate, a much higher open rate, and an even higher click-through rate. Basically, it means that more people are seeing what you want them to see, AND that those people are the people you really want to be reaching.

TYPES OF MARKETING EMAILS

WHICH METRICS ARE MOST IMPORTANT?

This is for us to worry about, but it’s important that you understand the goals we are trying to reach. Of course, your end goal will most likely be: more people seeing and interacting with your offers, content, website, etc.

But how do we get you there? Well, the primary metric when it comes to email marketing is click rate (as a percentage of total emails sent).
But like we mentioned earlier, bounce rate is also a crucial measurement. We want to make sure we are staying within ESP (Email Service Provider) mandated levels of subscriber engagement. Meaning, we want to make sure the email addresses in your lists are active.


EMAIL MARKETING STRATEGY

As one of the most mobile-friendly email marketing companies, THAT Agency creates emails that are designed to display beautifully on mobile and tablet as well as desktop. Our email marketing team also ensures that your messages are easily digestible, regardless of the device or email client on which they’re viewed.
Our email marketing services are data-driven and rely on A/B tests to check performance and identify opportunities and areas for improvement. We make every effort to ensure we provide our clients with the sustainable business growth they’re looking for.

Email Marketing has the highest return on investment out of all digital marketing strategies. In the most recent study done by Constant Contact, email marketing has an average ROI of $36 for every $1 spent. And while that’s fantastic, it can be boosted by all other aspects of a strong marketing campaign.

The good news for you is that we are not just a West Palm Beach email marketing agency, we are a full-service Digital Marketing Agency. That means that we know how to incorporate a good email marketing campaign into a terrific overall marketing strategy.

When combined with the right Search Engine Optimization, Content Marketing, Social Media Marketing, and Web Design, your list of potential clients is sure to grow. But again, it’s not only about quantity, it’s about quality. You want the right leads.

Bottom Line

While we are a West Palm Beach email marketing agency, we provide services to companies across the nation, of all sizes, and in any industry. We first identify your goals and then work for hand in hand with you to build an email marketing strategy that helps you achieve them.

Then, depending on your needs, we work with you to identify other areas of opportunity to help you drive web traffic, contact rate, sales, and growth.

Client Reviews

Our company KRosengart retained THAT Agency over fours years ago to take our business to the next level. They use conversion optimization practice throughout our web design, and we now have new customers converting at a higher pace year over year. THAT Agency manages all aspects of our digital marketing, and we are happy to consider them a partner. We also love visiting them in West Palm Beach, FL for our bi-yearly review.read more
BJ Palmer
BJ Palmer
14:57 07 Nov 18
We have worked with THAT Agency for over 9 years. They have built three websites for us over the years. Each time they walk us through the process and use a very thourough systematic approach to ensure our project comes out how we had planned it too. We are excited to get started with the socila media aspects of the business as well. Very good at lead generation. THAT Agency is located in West Palm Beach, FL and we are in NJ but this has not been an issue. We love their Web Design work.read more
Ricky Levant
Ricky Levant
15:21 01 Nov 18
Knowledgeable Digital Marketing Agency that goes above and beyond for clients. As HubSpot certified partners, all efforts are rooted in Inbound marketing strategies and education for cohesive marketing & sales plans.read more
Jordan K
Jordan K
12:00 05 Jul 18
Many years ago we set out to find an agency to help us manage our social presence, content strategy, web design initiatives and more. I am very thankful that we found and partnered with THAT Agency. They have played a critical role in our success. Bill and the team are always there when we need them and consistently provide high quality work and results.read more
David Green
David Green
21:10 02 Oct 17
Excellent team that goes over and above for every client. ROI focused and obsess with results!
Nathan Mendenhall
Nathan Mendenhall
20:42 25 Aug 17
There was an idea and two sisters trying to explain what they want. It was amazing the way That Agency really absorbed our explanation and really designed our idea. THAT Agency built our website with professionalism, knowledge and some sense of humor. Great team… Great listeners.read more
Paula Dumont
Paula Dumont
03:32 30 Aug 12
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. I constantly receive compliments about our website, all thanks to Michelle, Bill, and their entire team's efforts. This lends immediate credibility to us before we even enter the meeting room. They also do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. Our social media outreach has been great and they even helped me create hard copy brochures and pamphlets. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to be.read more
Jeremy Lewin
Jeremy Lewin
17:33 05 Mar 20
I've had the pleasure of working with THAT Agency over the past 7 years on various projects. The team goes out of their way to understand my needs and go above and beyond in getting the desired results. Highly recommended.read more
Edel Laura Herlong
Edel Laura Herlong
19:20 05 Mar 20
THAT Agency is THE Agency for all of your Marketing needs inclusive of Website Development, SEO, Paid Social Media Ads and much more. If you are a professional that understands you need to spend money to make money and are interested in a valuable investment in marketing, THAT Agency is YOUR Agencyread more
arif boysan
arif boysan
04:11 06 Mar 20
We needed a website for our new law firm to be completed within two weeks. THAT agency not only met the deadline but delivered an astonishing website that rivals that of many prestigious law firms. They were incredibly professional and were available anytime. I would strongly recommend THAT agency for any business that wants to generate a strong online presence!read more
Miguel Aristizabal
Miguel Aristizabal
15:28 24 Apr 20
I have been working with that Agency for years and my business continues to flourish! I There team continues to build programs to fit our specific needs. They provide a variety services like social media, blogging and website updates. My dedicated account manager has brought us enormous results and I cant recommend them enough.read more
Karen Rosengart
Karen Rosengart
14:06 07 May 21
Everyone at THAT Agency is very dedicated and good at what they do. On top of that they are patient in explaining to me the things that I as business owner know very little about when it comes to digital marketing. Thank you!read more
Ryan Smollar
Ryan Smollar
15:55 07 May 21
Bill and is team are extraordinarily knowledgeable and are a pleasure to work with. They provided cost effective suggestions for lead generation and were there for us through the entire process.
Chris Losquadro
Chris Losquadro
18:10 07 May 21
I view THAT AGENCY as Creative Strategists in a very cluttered field.They have made sure that my clients at Iconoclast Brand Marketing & Entertainment are not simply part of the conversation but are leading the conversation. It's not simply about how solid your creative is, more importantly ... how it's executed to generate activity, conversation, action and sales. This is the element they excel in .... I ran CBS Branded Entertainment Digital marketing for many years, I wish I knew of THAT AGENCY back then, I would have acquired them.read more
greg bennett
greg bennett
19:31 10 May 21
Just a phenomenal marketing company. Creative, responsive, and gets the results you need to grow your business.
Admin BTMediation
Admin BTMediation
13:45 12 May 21

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