Krasner Law
Krasner Law is a boutique family law firm serving New York and New Jersey with “white-glove” service and strategic legal expertise. They specialize in divorce, child custody & support, prenuptial and postnuptial agreements, mediation, restraining orders, and high-asset matters — guiding clients through life’s most delicate transitions with compassion, precision, and clarity.
The Challenge
Krasner Law, a New York City family law attorney, needed to generate more qualified leads and strengthen their digital footprint. Their previous agency had optimized around “cheap” keywords, attracting the wrong type of traffic and lowering conversion quality. While paid campaigns produced steady results in 2024, scaling lead volume while maintaining efficiency remained difficult. The goal was twofold: eliminate low-value traffic and reduce cost per lead while driving higher-quality inquiries.
The Solution
THAT Agency implemented a comprehensive digital marketing strategy that combined SEO and paid search to maximize efficiency and scale results. On the SEO side, the team conducted full keyword research to eliminate “cheap” queries and replace them with intent-driven, high-value terms. All service pages, location pages, and blogs were rewritten to align with this new focus, supported by a content strategy built around authority, expertise, and relevance. Onsite optimizations were also implemented to improve visibility, engagement, and conversion opportunities. A paid search strategy was also executed to complement these efforts, with optimized bids and budgets reducing CPC while maintaining strong visibility. Ad copy and keyword targeting were refined to reach high-intent users, landing pages were enhanced to streamline conversion paths, and continuous A/B testing of headlines, CTAs, and formats ensured ongoing improvements in engagement and lead flow.
The Results
Krasner Law’s integrated approach produced measurable growth across both paid and organic channels:
SEO (YoY)
Sessions - 879.06%
Engaged Sessions - 637.46%
Avg. Engagement Time - 46.03%
Event Count - 425.89%
Conversions - 359.78%
Paid Search
Cost per Click - 11% ($1.37)
Click-Through Rate - 25.49% (8.83%)
Conversions - 151% (919 YTD)
Cost per Lead -$57.49
Conversion Rate - 85% (7.07%)
The Impact
By eliminating low-value traffic and aligning campaigns around intent-driven strategy, Krasner Law achieved its strongest digital performance to date. The firm now attracts more qualified leads at a lower cost, with both SEO and paid search fueling sustainable growth.
