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Download the free 2027 Digital Marketing Guide and see exactly where your budget should go now that a majority of searches resolve before a visitor ever reaches a website.
An estimated 68% of U.S. Google searches now end without a click, and that number is still climbing as AI Overviews and AI Mode absorb more of the search experience. That’s not a fringe shift. It’s the single largest change to how marketing gets measured since search itself became the front door to every business.
AI has moved from a feature inside campaigns to the infrastructure running them, with a growing share of enterprise teams now letting agentic AI execute and adjust campaigns without waiting for approval. Buyer behavior has shifted toward video and AI-generated answers. Paid media costs have climbed as more advertisers compete for a shrinking pool of clicks. And the executives seeing consistent lead quality and revenue growth aren’t the ones doing more marketing. They’re the ones building systems that earn visibility everywhere an answer gets found, not just on a results page.
This guide was built for business owners and marketing leaders who don’t have time to track every algorithm update or figure out what “AI search” actually means for their pipeline.
THAT Agency’s free 2027 Digital Marketing Guide distills what matters — channel by channel, with practical insight your team can act on now that the finish line for a search isn’t always a website visit.
What the Guide Covers:
- AI Marketing — how agentic AI is executing campaigns in production today, where human oversight still has to sit, and what happens when brand decisions ship without a person reviewing them first
- SEO & Answer Engine Optimization (AEO) — why ranking isn’t the finish line anymore, and what it takes to become the source an AI answer cites when the searcher never clicks through
- Local SEO — how AI tools are reshaping local discovery, and why a clean, structured Google Business Profile now matters to two different systems at once
- Paid Advertising — why CPCs are climbing as organic clicks shrink, and how to treat paid data as a feedback loop instead of a standalone spend line
- Content Marketing — what separates content that earns an AI citation from content that just adds to the noise
- Video Marketing — why a single recording session now fuels search, social, email, and paid, and what happens to a brand that isn’t showing up on video yet
- Social Media Marketing — how to stay recognizably human in a feed increasingly filled with AI-generated content
- Email Marketing — still the highest-ROI channel in digital marketing, and how AI personalization is raising the bar for what “performing” even means
Who This Guide Is For:
Business owners, presidents, CEOs, and marketing directors who want a clear, current picture of the digital marketing landscape without the agency spin. If you’re evaluating whether your current strategy still holds up now that most searches don’t end in a click, planning next year’s budget, or trying to understand why your dashboard isn’t connecting to revenue, this is where to start.
20 years of working with growth-focused companies taught us one thing: the businesses that grow consistently aren’t chasing every new tool. They’re the ones who understand what’s actually changed, build systems to it deliberately, and measure what connects to pipeline.
