Digital Marketing Agency in Boston

Your Growth Partner

Boston is a city rich in history and innovation, and your business deserves to be part of its thriving economy. With over 20 years of experience, we specialize in helping Boston businesses grow their online presence and achieve meaningful results. We’re not just a marketing agency—we’re a partner who truly cares about your success. Let’s work together to create strategies that drive growth and help your business stand out.

Digital Marketing Services Built for Boston Businesses

We’re here to supercharge your business growth! As Boston’s go-to digital marketing agency, we don’t just promote your brand—we elevate it. At THAT Agency, digital success is our passion, and we’re committed to making your business shine and thrive online.

Your Digital Marketing Experts in Boston

Here are five reasons to choose THAT Agency:

Local Expertise: We know Boston like the back of our hand.
Tailored Solutions: Every strategy is customized to your unique needs.
Proven Results: We have a track record of driving success for local businesses.
Transparent Communication: We believe in open and honest collaboration.
Client-Centric Approach: It’s all about YOU, not us.

Digital Marketing in Boston That Makes an Impact

Let THAT Agency Transform Your Online Presence from Ordinary to Outstanding!

THAT Agency helps Boston businesses stand out and dominate the digital space! From SEO to social media, we’ve got every angle covered. Our expertise includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media management, content marketing, email campaigns, web design, and more. Explore our digital marketing services below and see how we can elevate your online success!

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Let’s Grow Your Boston Business

Boston is a hub of opportunity, and we’re here to help your business make the most of it. Partner with a digital marketing agency that delivers results and truly cares about your success. Contact us today for a free consultation. Let’s create a strategy that works for you!

Proudly Serving the Vibrant Communities In Massachusetts, including:

Boston
Worcester
Springfield
Cambridge

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Why Choose Us as Your Boston Digital Marketing Agency

20 Years of Expertise
With two decades of experience, we know what works in Boston’s competitive market.

Client-First Philosophy
We treat every client like a partner and genuinely care about your success.

Proven Results
Our strategies have delivered measurable results for businesses of all sizes, from startups to established brands.

Comprehensive Services
From SEO to web development, we provide all the tools you need to grow your business online.

Digital Marketing FAQs

Everything You Need to Know About Our Digital Marketing Magic in Boston

Curious about what we do? Dive into our FAQs or reach out directly—we’re here to help you every step of the way.

What industries do you work with in Boston?

We serve businesses across various industries, including education, healthcare, retail, tech, and more.

Do you offer local SEO for Boston businesses?

Yes! We specialize in optimizing your online presence for local searches, helping you connect with customers in Boston.

Can you help small businesses in Boston?

Absolutely! We work with businesses of all sizes and create strategies tailored to meet their specific needs.

How soon can I expect results?

SEO typically takes 3-6 months to show results, while PPC and social media campaigns can generate quicker outcomes.

How do I start working with you?

Contact us for a free consultation. We’ll discuss your goals and develop a strategy for your Boston business.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.