Construction Marketing Agency

Grow Your Construction Business with Data-Driven Marketing

At THAT Agency, we specialize in construction marketing, helping builders, contractors, and construction firms attract high-quality leads, enhance their brand, and drive measurable business growth. Whether you’re a general contractor, roofing company, or specialty trade professional, our tailored marketing strategies ensure you get found, trusted, and hired.

Why Construction Companies Need a Strategic Marketing Plan

Many construction companies rely solely on word-of-mouth referrals and outdated advertising methods. While these strategies can bring in leads, they limit your growth and leave your business vulnerable to market downturns. A well-executed digital marketing strategy creates a steady pipeline of high-value leads, increases brand awareness, and positions your business as the top choice in your market.

Why Choose THAT Agency for Construction Marketing?

With THAT Agency’s construction marketing solutions, your company will:

Rank higher on Google so potential clients can find you easily.
Generate more qualified leads through strategic digital advertising.
Improve brand recognition with professional design, content, and branding.
Convert website visitors into paying clients with a strong online presence.

If your competitors are investing in digital marketing and you’re not, you’re losing valuable business.

With decades of experience in digital marketing for the construction industry, we know what works. Our data-driven, results-focused approach ensures that every marketing dollar you invest delivers real business growth.

When you partner with THAT Agency, you get:

Construction Industry Expertise – We understand the unique challenges of marketing construction services and know how to overcome them.
Custom Marketing Strategies – No cookie-cutter solutions. Every campaign is tailored to your business’s specific goals.
Proven Lead Generation – We focus on getting high-quality, ready-to-buy leads for your company.
Full Transparency & Reporting – You’ll always know how your campaigns are performing with detailed, data-backed reports.

If your competitors are investing in marketing and you’re not, they’re taking your clients. Let’s change that.

Comprehensive Construction Marketing Services

Elevate Your Online Presence with the Best—THAT Agency

Unlike generic marketing agencies, we focus on marketing for the construction industry. We understand the unique challenges contractors and builders face, and we know how to overcome them.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Let’s Build Your Success Together

Your next big project starts with a strong digital marketing strategy. Whether you need SEO, website design, PPC ads, or branding, we’re here to help.

Ready to grow your construction business? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Construction Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Construction business? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why does my construction business need digital marketing?

The construction industry is highly competitive, and most potential clients search online before hiring a contractor. A strong construction marketing strategy helps your business appear in search results, build credibility, and generate high-quality leads. Without a digital presence, you risk losing potential projects to competitors who invest in online marketing.

How can SEO help my construction company get more clients?

SEO (Search Engine Optimization) improves your website’s visibility on Google, helping potential clients find you when they search for services like “general contractor near me” or “best roofing company in [city].” By optimizing your site’s content, structure, and local listings, SEO helps you rank higher and attract more inquiries.

What is local SEO, and why is it important for contractors?

Local SEO ensures your construction business appears in Google’s Local Map Pack when people search for nearby services. It involves optimizing your Google Business Profile, building citations in industry directories, and getting customer reviews. Local SEO is crucial for attracting clients in your service area and dominating regional search results.

How does PPC advertising work for construction companies?

Pay-Per-Click (PPC) advertising places your business at the top of Google search results for targeted keywords. When someone searches for “commercial construction company in [city]” or “custom home builders near me,” your ad appears first. PPC delivers immediate results by driving highly targeted traffic to your website.

What kind of content should a construction company publish for marketing?

High-quality content helps establish your business as an industry leader and improves SEO rankings. Recommended content includes:

Project case studies showcasing completed work.
Blog posts answering common client questions.
Service pages optimized for high-ranking keywords.
Video content featuring construction processes and client testimonials.

How can social media help grow my construction business?

Social media builds brand awareness, engages potential clients, and showcases your work. Platforms like Facebook, Instagram, LinkedIn, and YouTube allow you to share before-and-after project photos, time-lapse videos, and client success stories, keeping your business top-of-mind for future customers.

Why is branding important for construction companies?

Strong branding makes your company more recognizable and instills trust in potential clients. A professional logo, cohesive color scheme, well-designed website, and high-quality marketing materials ensure your business stands out from competitors and leaves a lasting impression.

How can video marketing and drone footage benefit my construction firm?

Videos bring your projects to life, allowing potential clients to see the quality of your work. Drone footage provides a unique aerial perspective, making your portfolio more visually compelling. Video marketing helps build credibility and increases engagement on websites and social media.

How do online reviews impact my construction business’s reputation?

Positive online reviews on Google, Yelp, and industry directories act as digital word-of-mouth, influencing potential clients’ decisions. A strong review profile improves your local SEO rankings and builds trust with new customers. Encouraging satisfied clients to leave reviews enhances your credibility and generates more leads.

How can THAT Agency help my construction company grow?

THAT Agency specializes in construction marketing, helping contractors, builders, and developers attract high-value clients through tailored marketing strategies. From SEO, PPC, and website design to branding, social media, and reputation management, we create customized solutions that drive real business growth.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.