Digital Marketing for Dentists

Get More Patients & Grow Your Practice

At THAT Agency, we specialize in digital marketing for dentists, helping practices like yours attract new patients, book more appointments, and grow. Whether you’re a family dentist, orthodontist, or implant specialist, we create marketing strategies that bring in real, paying patients—not just website visitors.

Why Dentists Need Digital Marketing

Most patients don’t find their dentist by walking past an office anymore. They search on Google, check reviews, and browse social media. If your website isn’t ranking high, your ads aren’t getting seen, or your online reputation isn’t strong, potential patients will go to your competitors instead.

With effective online marketing for dentists, you’ll be the first practice they see—and the one they trust.

Why Choose THAT Agency for Your Dental Marketing?

Dental Marketing Experts – We know what works for dentists, from general practices to specialists.
Proven Patient Growth – We don’t just drive traffic—we bring in actual new patients.
Custom Strategies – No cookie-cutter plans. Everything is tailored to your practice’s goals.

Our Digital Marketing Services for Dentists

Get More Patients and Grow Your Practice Today

Your next patient is searching for a dentist right now. Will they find you? Let’s make sure they do.

Call 561-832-6262 or request a free consultation today.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

The Secret to a Thriving Dental Practice? A Strong Online Presence.

You’re great at what you do—providing top-quality dental care. But in today’s digital world, being a great dentist isn’t enough. Patients are searching for dentists online, reading reviews, and choosing providers before ever making a call. If you’re not showing up where they’re looking, you’re losing out.

Ready to grow your Dental Practice? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Digital Marketing for Dentists

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Dental Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do dentists need digital marketing?

Patients are searching online for dental services every day. Digital marketing helps your practice appear in search results, attract more patients, and stay ahead of competitors. Without an online presence, you risk losing potential patients to other practices that are actively marketing themselves.

How can SEO help my dental practice attract more patients?

SEO (Search Engine Optimization) improves your website’s ranking on Google when people search for terms like “dentist near me” or “best family dentist in [city]”. A strong SEO strategy helps drive more organic traffic to your website, increasing appointment bookings and growing your practice.

What’s the difference between SEO and PPC for dentists?

SEO helps your website rank in organic (unpaid) search results, while PPC (Pay-Per-Click) advertising places your practice in sponsored search results for instant visibility. A combination of both ensures long-term success, with SEO providing sustainable growth and PPC delivering immediate patient leads.

How much does digital marketing for dentists cost?

The cost of dental marketing varies depending on the services you need. SEO, paid ads, website design, and social media marketing each have different price points. At THAT Agency, we customize marketing plans based on your goals and budget to maximize your return on investment.

How long does it take to see results from online marketing?

SEO and organic strategies take time—usually a few months—to build momentum. However, paid advertising (Google Ads, social media ads) can deliver results almost immediately by driving targeted traffic to your site. A combination of both ensures fast and sustainable patient growth.

What makes THAT Agency different from other dental marketing companies?

We don’t offer cookie-cutter solutions. Our team creates customized marketing strategies that focus on real patient growth, not just website traffic. With over 20 years of experience in digital marketing, we use data-driven strategies to bring in quality patients who are ready to book an appointment.

How can Google Ads help my dental practice?

Google Ads allow you to appear at the top of search results when potential patients search for services like “emergency dentist near me” or “dental implants in [city]”. These ads target high-intent patients who are ready to schedule an appointment, making them a powerful tool for immediate patient acquisition.

What kind of content should a dental website have to rank higher on Google?

A well-optimized dental website should include:

Service pages that clearly explain your treatments
Location-based pages to improve local rankings
Blog posts answering common dental questions
Patient testimonials and case studies
Clear calls-to-action to schedule an appointment

By consistently publishing relevant content, your practice can rank higher and attract more patients.

Can social media really help grow my dental practice?

Yes. Social media platforms like Facebook and Instagram allow you to engage with potential patients, showcase your expertise, and build trust before they even walk through your door. Posting patient testimonials, before-and-after photos, and dental tips can significantly boost brand awareness and patient inquiries.

How do I get started with digital marketing for my dental practice?

The first step is to assess your current online presence and identify areas for improvement. At THAT Agency, we offer a free consultation to discuss your goals and create a customized dental marketing strategy that fits your practice’s needs. Contact us today to get started.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.