Law Firm Digital Marketing

Grow Your Legal Practice

At THAT Agency, we create law firm digital marketing strategies that help attorneys attract more high-value cases, build authority, and grow their practices. We don’t rely on generic marketing tactics. Instead, we develop custom digital strategies that work for your specific area of law, whether you specialize in personal injury, family law, criminal defense, estate planning, or corporate law.

Why Digital Marketing for Lawyers is Essential

The days of relying on word-of-mouth referrals alone are over. Today’s clients search online, read reviews, and research law firms before making a decision. A strong digital presence ensures that your firm is seen, trusted, and chosen over competitors.

Why Choose THAT Agency for Your Law Firm’s Digital Marketing?

With the right digital marketing strategy for lawyers, your firm can:

Rank higher on Google and dominate local search results
Attract more qualified leads and convert them into paying clients
Strengthen your online reputation and credibility
Maximize your marketing budget with data-driven advertising
Stay ahead of competitors who are already investing in digital marketing

A well-optimized website and a strong online presence are no longer optional. They are necessary to compete in today’s legal market.

We are not just another marketing agency. We specialize in digital marketing for law firms, understanding the unique challenges of legal advertising, ethics compliance, and competitive positioning.

Our approach is built on data, strategy, and measurable results. We focus on:

Attracting the right clients—not just traffic, but real leads ready to hire a lawyer
Maximizing your budget—ensuring every dollar spent on advertising delivers results
Building long-term success—creating sustainable marketing strategies that help your firm grow year after year

How We Drive Results for Law Firms

Take the Next Step – Let’s Grow Your Law Firm

We offer a comprehensive approach to marketing Law Firms, focusing on the strategies that drive real results.

Every day you wait, potential clients are choosing another firm. It’s time to take control of your online presence and build a marketing strategy that works. Contact THAT Agency today to discuss how we can help grow your Law Firm.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Your Next Clients Are Searching Online—Are They Finding You?

The legal industry is more competitive than ever. Potential clients turn to Google, online reviews, and social media before deciding which attorney to hire. If your firm isn’t showing up at the top of search results, delivering the right message, and building trust online, you’re losing business to competitors.

Ready to grow your Law Firm? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Law Firm Digital Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Law Firm? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why is digital marketing important for law firms?

Digital marketing helps law firms attract new clients by increasing online visibility, improving search engine rankings, and generating qualified leads. With more people searching for legal services online, a strong digital presence is essential for staying competitive.

How can SEO help my law firm get more clients?

SEO (Search Engine Optimization) improves your law firm’s ranking on Google, making it easier for potential clients to find your website when they search for legal services. By optimizing your site for high-intent keywords like “divorce lawyer near me” or “personal injury attorney free consultation,” SEO helps drive organic traffic and increase case inquiries.

What makes law firm PPC advertising different from other industries?

PPC (Pay-Per-Click) advertising for law firms is highly competitive and requires a strategic approach to avoid wasted ad spend. Legal keywords are expensive, so targeting the right audience, using geo-targeting, and creating high-converting landing pages is crucial for maximizing return on investment.

How much should a law firm invest in digital marketing?

The budget for digital marketing varies based on your firm’s goals, location, and competition. A well-balanced strategy typically includes SEO, PPC advertising, website optimization, and social media marketing. Many firms start with a few thousand dollars per month, adjusting based on performance and case value.

How long does it take to see results from digital marketing for law firms?

SEO is a long-term strategy that can take several months to show significant results, while PPC advertising delivers immediate visibility. A well-optimized digital marketing strategy should show consistent growth in website traffic, leads, and case conversions within three to six months.

What type of website does a law firm need for effective marketing?

A law firm’s website should be mobile-friendly, fast-loading, and designed for conversions. It should include clear calls-to-action, easy navigation, trust-building elements like client testimonials, and optimized content that ranks well in search engines.

Can social media marketing help law firms attract clients?

Yes, social media marketing helps law firms build credibility, engage with potential clients, and increase brand awareness. Platforms like Facebook, LinkedIn, and Instagram can be used to share legal insights, client success stories, and educational content that positions your firm as an industry leader.

What are the biggest mistakes law firms make in digital marketing?

Common mistakes include neglecting local SEO, targeting the wrong keywords, having a poorly designed website, failing to track campaign performance, and not managing online reviews. An effective digital marketing strategy requires ongoing optimization and analysis.

How can a law firm improve its online reputation?

Online reputation management involves proactively collecting positive client reviews, monitoring feedback on Google and legal directories, and responding professionally to negative reviews. A strong reputation builds trust and increases conversions.

How can THAT Agency help my law firm grow through digital marketing?

Contact us today for a free consultation. THAT Agency specializes in law firm digital marketing by creating customized strategies that include SEO, PPC, website design, social media management, and reputation management. Our goal is to help your firm attract high-quality leads, improve online visibility, and maximize your marketing investment.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.