Medical Marketing Agency

Patient-Centered Solutions

At THAT Agency, we specialize in medical marketing for physicians, surgeons, and healthcare providers. Our data-driven approach ensures your practice attracts the right patients, builds trust, and grows sustainably. Whether you’re a private practice, multi-location clinic, or specialized surgeon, we tailor custom marketing strategies that elevate your brand and keep your patient pipeline full.

Why Medical Professionals Need Digital Marketing

The healthcare industry is more competitive than ever. Patients expect easy access to information, online scheduling, and a trustworthy digital presence.

Why Choose THAT Agency for Medical Marketing?

A strong medical marketing strategy helps you:

Increase visibility – Appear at the top of search results when patients search for services like “best orthopedic surgeon near me” or “top-rated plastic surgeon in [city]”.
Generate high-quality leads – Attract patients actively searching for medical services.
Enhance patient trust – Build credibility through educational content, online reviews, and professional branding.
Stay competitive – Stand out in a crowded healthcare market and prevent referrals from going to competitors.

A well-executed digital marketing strategy for surgeons and healthcare providers ensures your practice is the go-to choice for potential patients.

Industry Expertise – We understand the unique challenges of marketing in healthcare.
Custom Strategies – Every campaign is tailored to your practice and specialty.
HIPAA Compliance – We ensure all marketing efforts protect patient data and privacy.
Lead-Driven Focus – Our goal is real patient growth, not just website traffic.
Data-Backed Results – We track and report on every campaign’s performance.

Your next patient is searching for a doctor right now—let’s make sure they find you.

Comprehensive Digital Marketing Services for Healthcare Providers

Take the Next Step – Let’s Grow Your Medical Practice

At THAT Agency, we don’t believe in one-size-fits-all solutions. We craft customized marketing strategies that align with your specialty, target audience, and business goals.

Every day you wait, potential patients are choosing another doctor. It’s time to take control of your online presence and build a marketing strategy that works. Contact THAT Agency today to discuss how we can help grow your Medical Practice.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Grow Your Medical Practice with Strategic Digital Marketing

In today’s healthcare landscape, having a strong digital presence is no longer optional—it’s essential. Patients are turning to search engines, social media, and online reviews before choosing a doctor or specialist. If your practice isn’t visible online, you’re missing out on potential patients and referrals.

Ready to grow your Medical Facility? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Medical Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Medical Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do medical professionals need digital marketing?

Patients now rely on Google searches, online reviews, and social media to choose healthcare providers. A strong digital presence ensures your practice stands out and attracts new patients.

How does SEO help doctors and surgeons get more patients?

SEO increases your visibility in search results, making it easier for patients to find you when searching for medical services like “plastic surgeon in [city]” or “best orthopedic doctor near me.”

What is local SEO, and why is it important for doctors?

Local SEO helps your practice appear in Google’s Local 3-Pack, increasing calls and appointment requests from patients in your area.

How do online reviews impact patient decisions?

Over 80% of patients read reviews before choosing a doctor. A strong review profile builds trust and improves search rankings.

What type of content should doctors publish online?

Educational blogs explaining medical procedures
Patient success stories and testimonials
Videos answering common medical questions
Service pages with detailed treatment information

Can digital marketing help medical practices attract high-value patients?

Yes. SEO, PPC, and content marketing target patients actively searching for specialized treatments, leading to higher-quality leads.

What is PPC, and how does it work for medical professionals?

PPC advertising places your practice at the top of search results, driving instant patient inquiries through Google Ads and social media ads.

How can social media help medical professionals?

Social media increases patient engagement, improves brand awareness, and allows practices to educate, inform, and connect with their audience.

How long does it take to see results from medical marketing?

SEO takes 3-6 months for significant growth, while PPC ads generate leads immediately.

How can THAT Agency help my practice grow?

We specialize in digital marketing for surgeons and healthcare providers, using SEO, PPC, content marketing, and reputation management to increase patient leads and bookings.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.