Plastic Surgery Marketing Agency

Boost Your Practice

At THAT Agency, we specialize in digital marketing for plastic surgeons, helping practices like yours build authority, increase visibility, and convert more website visitors into booked consultations. Whether you’re looking to fill your schedule with high-value patients or expand your practice’s reach, we create custom marketing strategies that deliver measurable results.

Why Plastic Surgeons Need Digital Marketing

Patients searching for cosmetic procedures want a trustworthy, skilled, and highly rated plastic surgeon. A well-executed digital marketing strategy ensures they find your practice first.

Why Choose THAT Agency for Plastic Surgery Marketing?

Patients research online before choosing a surgeon – They compare websites, read reviews, and look at before-and-after photos before booking.
SEO ensures your practice ranks at the top of Google – The higher you rank, the more credibility and visibility you have.
Targeted advertising gets immediate patient inquiries – Paid search and social media ads reach people actively considering procedures.
A strong online presence builds trust and authority – Your website, social media, and patient reviews all influence a patient’s decision.

Without a strategic marketing plan, your practice will struggle to compete with others who are investing in plastic surgery digital marketing.

With years of experience in aesthetic and medical marketing, we understand how to attract high-value patients for cosmetic procedures.

Plastic Surgery Industry Expertise – We know what works for elective procedures and how patients search for surgeons.
Custom Strategies – No cookie-cutter solutions; everything is tailored to your unique practice goals.
Lead Generation Focus – We focus on real business growth, not vanity metrics.
Data-Driven Marketing – Every decision is backed by research, analytics, and patient behavior trends.

Your competitors are investing in marketing—are you?

Our Plastic Surgery Marketing Services

Take the Next Step – Let’s Grow Your Plastic Surgery Practice

We provide custom marketing solutions tailored to the needs of plastic surgeons and aesthetic practices.

Every day you wait, potential patients are choosing another doctor. It’s time to take control of your online presence and build a marketing strategy that works. Contact THAT Agency today to discuss how we can help grow your Plastic Surgery Practice.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Attract More Patients with Proven Digital Marketing Strategies

The demand for plastic surgery is growing, but so is the competition. Patients today don’t just pick a surgeon—they research, compare, and read reviews before making a decision. If your practice isn’t showing up at the top of search results or standing out with a strong online presence, you’re missing potential patients to competitors.

Ready to grow your Plastic Surgery Practice? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Plastic Surgery Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Plastic Surgery Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do plastic surgeons need digital marketing?

Most patients search online before choosing a plastic surgeon. Digital marketing ensures that your practice appears in search results, builds credibility, and attracts high-value leads through SEO, paid advertising, and social media.

How does SEO help plastic surgeons get more patients?

SEO improves your practice’s Google rankings, helping patients find your website when searching for procedures. A well-optimized site attracts organic traffic, increases consultations, and reduces reliance on paid ads.

What is the best way to advertise a plastic surgery practice?

A combination of Google Ads, Facebook and Instagram ads, SEO, and social media marketing works best. Paid ads bring immediate leads, while SEO and content marketing build long-term visibility and credibility.

How important are online reviews for plastic surgeons?

Reviews heavily influence a patient’s decision. A strong review profile on Google, RealSelf, and Yelp builds trust and increases conversion rates.

What should a plastic surgeon’s website include?

A high-converting site should have:

A before-and-after gallery
Clear procedure descriptions
Patient testimonials
Strong calls-to-action for consultations
SEO-optimized content

How long does it take to see results from SEO?

SEO typically takes 3-6 months for noticeable improvements, but results compound over time. Paid advertising, however, delivers immediate results.

Which social media platforms work best for plastic surgeons?

Instagram, Facebook, TikTok, and YouTube are ideal for showcasing results, educating patients, and building trust.

How much should a plastic surgeon spend on marketing?

Budgets vary, but most successful practices invest 7-10% of revenue into marketing. A well-structured budget ensures steady patient inquiries and consistent growth.

What role does content marketing play in plastic surgery marketing?

Content, such as blogs, videos, and FAQs, positions your practice as a trusted authority and improves search rankings.

How can THAT Agency help my practice grow?

We specialize in plastic surgery marketing, creating customized strategies that attract more qualified patients, increase brand awareness, and grow your practice through SEO, paid ads, and social media.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.