Digital Marketing for Roofer

Drive More Projects

At THAT Agency, we specialize in marketing for roofers, helping roofing companies generate more leads, increase revenue, and dominate their service areas. Whether you specialize in residential roofing, commercial roofing, repairs, or new installations, we build custom marketing strategies that put your company in front of high-intent customers.

Why Digital Marketing is Essential for Roofing Companies

Word-of-mouth referrals are great, but they aren’t enough to sustain a growing roofing business.

Why Choose THAT Agency for Roofing Marketing?

With over 80 percent of homeowners searching online for contractors before making a call, a strong digital marketing strategy ensures that your business:

Ranks higher on Google so potential customers find you first
Generates high-quality leads from homeowners and businesses needing roofing services
Builds a trusted online reputation with strong reviews and branding
Outperforms competitors who are also trying to capture your market
Increases long-term growth without relying solely on paid advertising

If your company isn’t showing up when people search for “roofing contractor near me,” your competitors are getting those calls. Let’s make sure your business is the one they find.

Marketing a roofing business requires industry-specific expertise. At THAT Agency, we don’t use cookie-cutter marketing strategies. Instead, we create custom marketing plans that align with your roofing company’s goals.

When you work with us, you get:

A team that understands the roofing industry and how to market it effectively
Proven lead generation strategies that bring in more high-quality customer inquiries
Custom-tailored digital marketing campaigns designed for long-term business growth
Transparent reporting and analytics, so you always know what’s working

If you’re ready to scale your roofing business, we’re here to help.

Our Digital Marketing Services for Roofers

Start Generating More Roofing Leads Today

We offer a comprehensive approach to marketing Roofing businesses, focusing on the strategies that drive real results.

The best roofing companies invest in digital marketing that works. If you want more leads, more booked jobs, and a higher return on investment, it’s time to take your marketing to the next level. Contact THAT Agency today to discuss how we can help grow your roofing business.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Grow Your Roofing Business with Proven Marketing Strategies

The roofing industry is highly competitive, and homeowners and businesses turn to Google first when they need roofing services. If your company isn’t ranking on search engines or actively engaging potential customers online, you’re losing leads to competitors who are investing in digital marketing for roofers.

Ready to grow your Roofing Business? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Roofing Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Roofing Company? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

How does digital marketing help roofers generate more leads?

Digital marketing makes your roofing company more visible online, helping potential customers find you when they need roofing services. With SEO, PPC, and a well-designed website, your business can generate consistent, high-quality leads every month.

How long does it take to see results from SEO?

SEO is a long-term strategy, and results typically start appearing within 3 to 6 months. However, once your website ranks highly, organic leads come in consistently without needing paid ads.

What’s the best way to advertise a roofing company?

A combination of SEO and PPC advertising works best. SEO brings in long-term organic traffic, while PPC generates instant leads by placing your business at the top of search results.

How important are Google reviews for roofing companies?

Extremely important. Over 90 percent of customers read reviews before hiring a roofer. A strong review profile improves your search rankings and trustworthiness, leading to more conversions.

How much should a roofing company spend on digital marketing?

Budgets vary, but most roofing companies should invest at least 5-10% of their revenue into marketing. A mix of SEO, PPC, and social media marketing provides the best results.

Do roofing companies need social media marketing?

Yes. Social media helps build brand awareness, showcase projects, and engage with potential customers. Facebook and Instagram ads also help drive leads.

What’s the difference between SEO and PPC for roofers?

SEO is free traffic that builds over time, while PPC is paid advertising that brings immediate leads. The best roofing marketing strategies combine both for long-term and short-term success.

How do I rank my roofing company in Google’s Local Map Pack?

By optimizing your Google Business Profile, gathering customer reviews, and implementing local SEO strategies like citation building and local backlinks.

Can I generate roofing leads without paying for ads?

Yes. A strong SEO strategy, optimized website, and local SEO efforts will generate leads organically over time.

How can THAT Agency help my roofing business grow?

Contact us today for a free consultation. We create custom roofing marketing strategies that include SEO, PPC, website optimization, social media management, and reputation management to drive real business growth.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.