Digital Marketing Agency for Small Businesses

Results That Matter

At THAT Agency, we specialize in digital marketing for small businesses, helping entrepreneurs, startups, and local businesses build their online presence, attract qualified leads, and increase revenue. Our approach is data-driven, results-oriented, and tailored to your unique business needs—because your success is our success.

Why Small Businesses Need Digital Marketing

Small businesses face unique challenges. You’re competing against larger brands with bigger budgets, and you need cost-effective, high-impact marketing strategies to stand out. That’s where we come in.

Why Small Businesses Choose THAT Agency

With the right digital marketing strategy, your business can:

Increase brand awareness and get in front of more potential customers.
Rank higher on Google so customers find you before your competitors.
Generate consistent leads without relying solely on referrals.
Improve conversion rates by optimizing your website and advertising strategies.
Grow your social media presence and connect with your target audience.

Digital marketing levels the playing field, allowing small businesses to compete effectively, drive more sales, and scale their operations sustainably.

We understand small businesses because we’ve helped hundreds of them grow through strategic digital marketing. Here’s why our clients trust us:

Customized Strategies – No one-size-fits-all solutions. We tailor marketing plans to your specific goals.
Data-Driven Approach – We track everything, ensuring you get measurable results.
Transparent Reporting – You’ll always know what’s working and why.
Affordable Pricing – High-impact marketing solutions designed for small business budgets.

Comprehensive Digital Marketing Services for Small Businesses

Elevate Your Business’s Online Presence with the Best—THAT Agenc

At THAT Agency, we offer a full range of digital marketing services, customized to meet the unique needs of small businesses.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Helping Small Businesses Grow with Strategic Digital Marketing

Running a small business is no small task. You’re managing operations, handling customer service, and ensuring your products or services are top-notch—all while trying to attract new customers. But in today’s competitive digital world, simply having a great business isn’t enough. If potential customers can’t find you online, they’ll find your competitors instead.

Ready to grow your small business? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Small Business Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your small business? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

How can digital marketing help my small business grow?

Digital marketing helps small businesses increase visibility, attract more customers, and improve conversions. A strong online presence ensures that when potential clients search for your services, they find your business—not your competitors.

How much should a small business invest in digital marketing?

Budgets vary based on industry, competition, and goals. However, most small businesses allocate 5-10% of their revenue to marketing. We offer affordable, scalable solutions so you get maximum value for your investment.

How long does it take to see results?

SEO takes 3-6 months for noticeable improvements.
PPC ads generate leads immediately.
Social media and content marketing require consistent effort but build brand loyalty over time.

What’s the best marketing strategy for a small business?

A combination of SEO, PPC advertising, social media marketing, and email marketing works best. The exact strategy depends on your industry, target audience, and goals.

Is social media marketing worth it for small businesses?

Yes. Social media builds brand awareness, drives website traffic, and engages customers, making it an essential part of digital marketing.

Do I need a website for digital marketing to work?

Absolutely. Your website is the hub of all digital marketing efforts. Without one, you’re missing out on organic traffic, credibility, and conversions.

What’s the difference between SEO and PPC?

SEO improves long-term, organic rankings.
PPC provides instant visibility with paid ads.
A mix of both ensures short-term and long-term success.

Can digital marketing work for local businesses?

Yes! Local SEO, Google Business Profile optimization, and geo-targeted ads help small businesses attract local customers.

How do I track the success of my marketing campaigns?

We provide detailed reports tracking traffic, conversions, and ROI so you know exactly how your marketing is performing.

How do I get started with THAT Agency?

Contact us for a free consultation, and we’ll create a custom marketing strategy tailored to your small business.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.