Veterinary Marketing

Grow Your Practice Today

At THAT Agency, we specialize in helping veterinary practices grow through data-driven digital marketing strategies that increase appointments, enhance patient retention, and build lasting relationships with pet owners.

Why Veterinary Clinics Need Digital Marketing

Veterinarians face unique challenges when it comes to marketing. While word-of-mouth referrals are valuable, they’re no longer enough. Pet owners expect informative, engaging, and easily accessible content when researching veterinary services.

Why Choose THAT Agency for Veterinary Marketing?

Investing in digital marketing for veterinarians helps your practice:

Reach more local pet owners looking for veterinary care.
Increase appointment bookings through optimized online scheduling.
Build trust and credibility with educational content and reviews.
Engage with pet owners through social media and email marketing.
Outrank competitors in local search results with targeted SEO strategies.

If your competitors are showing up before you in search results, they’re likely getting calls from pet owners who should be booking with you. A strong veterinary marketing strategy ensures your clinic stays top-of-mind and top-of-search.

When you partner with THAT Agency, you get:

Veterinary Industry Expertise – We understand how to market to pet owners.
Customized Strategies – Every marketing plan is tailored to your clinic’s goals.
Lead-Driven Marketing – We focus on generating appointments, not just clicks.
Transparent Reporting – Know exactly how your campaigns are performing.

If you’re looking for real business growth, we’re here to help.

Our Veterinary Marketing Services

Grow Your Veterinary Practice Today

At THAT Agency, we take a comprehensive approach to veterinary marketing. Our strategies are designed to bring in new clients while keeping current pet owners engaged.

Your next client is searching for a vet right now. Will they find your clinic, or your competitor’s? Let’s make sure they choose you. Contact THAT Agency today to get started with a customized veterinary marketing strategy that delivers results.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Attract More Pet Owners and Expand Your Veterinary Practice

The veterinary industry is more competitive than ever. With pet owners turning to online searches and social media to find trusted vets, your practice needs a strong veterinary marketing strategy to stay ahead. Whether you’re an independent veterinarian, a multi-location clinic, or a specialty animal hospital, digital marketing for vets ensures your practice gets found by the right pet owners at the right time.

Ready to grow your Veterinarian Practice? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Frequently Asked Questions About Veterinary Marketing

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Veterinary Practice? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why is digital marketing important for veterinary practices?

Digital marketing helps veterinarians reach more pet owners, increase appointments, and build long-term relationships with clients. Since most pet owners research veterinarians online, a strong digital presence is essential for growth.

How does SEO help veterinary clinics get more clients?

SEO (Search Engine Optimization) improves your website’s ranking on Google, making it easier for pet owners to find you when they search for veterinary services near them. By optimizing your website and Google Business Profile, SEO drives organic traffic and leads to your clinic.

What is local SEO, and why does it matter for veterinarians?

Local SEO ensures your clinic appears in Google’s Local 3-Pack (the top three Google Maps results for local searches). This is crucial for attracting pet owners in your area who need veterinary care.

How does social media benefit veterinary practices?

Social media allows veterinarians to connect with pet owners, share valuable pet care tips, and build trust. It also helps generate word-of-mouth referrals and keeps your practice top-of-mind for existing clients.

What kind of content should a veterinarian post online?

Veterinary clinics should post:

Pet health tips and educational articles
Behind-the-scenes photos and videos of staff and patients
Success stories and client testimonials
Promotional offers and clinic updates

How does PPC advertising help veterinarians get more appointments?

PPC ads place your clinic at the top of search results, ensuring pet owners see your business first. It’s a great way to drive immediate bookings for high-value services like pet vaccinations, emergency care, or specialty treatments.

How can I get more positive reviews for my veterinary clinic?

Encouraging satisfied clients to leave reviews, responding to feedback, and providing excellent service all contribute to a strong online reputation. We help clinics implement review generation strategies to increase 5-star ratings.

What is the best way to generate leads for a veterinary practice?

The most effective veterinary lead generation strategies include SEO, PPC ads, social media marketing, and email campaigns to engage both new and existing clients.

How long does it take to see results from digital marketing?

SEO takes 3-6 months for noticeable results, while PPC advertising delivers instant leads. A well-rounded marketing strategy ensures both short-term and long-term growth.

How can THAT Agency help my veterinary practice grow?

We provide customized veterinary marketing solutions designed to increase visibility, generate leads, and build client loyalty, helping your practice grow sustainably.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.