Email Marketing Services in Colorado Springs

Strategic Email Campaigns Designed to Nurture Leads, Retain Customers, and Increase Lifetime Value

Work with a Colorado Springs email marketing agency focused on results: engagement, conversions, and revenue. We turn your email list into a high-performing marketing channel that can generate $36–$42 for every $1 you invest.

Email Marketing Services Built for Colorado Springs Businesses

Turn Your Email List Into a Scalable Revenue Channel

At THAT Agency, we help Colorado Springs businesses create and manage email marketing campaigns that drive engagement, nurture leads, and increase customer retention.

From automated welcome sequences and abandoned cart flows to newsletters and promo campaigns, we build email strategies designed to deliver measurable results, not just opens and clicks. Companies using email marketing and automation routinely see some of the highest ROI of any digital channel.

Results That Drive Real Business Growth

Higher open and click-through rates through better targeting and subject lines
Increased conversions and email-attributed revenue
Improved customer retention and lifetime value via ongoing communication
Stronger engagement and brand recall with your Colorado Springs audience

Our email marketing strategies are built to support pipeline and revenue, not just vanity metrics.

Why Choose THAT Agency for Email Marketing

Data-driven campaign strategies informed by behavior, lifecycle stage, and purchase history
Advanced segmentation and personalization to keep messages relevant
Automated workflows and lifecycle marketing that generate up to 320% more revenue than one-off blasts
Focus on revenue, not just engagement; tying campaigns directly to leads and sales

The outcome: fewer generic emails, more meaningful conversations that move people to act.

Email Marketing for Your Colorado Springs Business

We work with growth-minded businesses across Colorado Springs that want to nurture leads, retain customers, and increase revenue through email marketing.

Our clients include:

Local service businesses that need to stay top-of-mind between projects
B2B companies with longer sales cycles that require education and follow-up
eCommerce and product brands using email as a core revenue driver
Multi-location businesses aligning messaging across all markets

Our Email Marketing Services

Full-Funnel Email Strategies Designed to Drive Engagement and Revenue

We create and manage email campaigns that connect with your audience at every stage—lead, customer, and loyal advocate—and drive measurable results.

Email Strategy & Planning

Before any campaign gets built, we establish the strategic foundation. That means auditing your current list and existing sends, defining goals and KPIs tied to revenue rather than engagement vanity metrics, mapping out the customer journey and identifying where email should be doing work it currently isn’t, and building a campaign and automation calendar aligned with your offers and buying cycle. Compliance guidance around CAN-SPAM and GDPR is included, coordinated with your legal team where applicable.

Goal:Diagnose what’s actually broken, identify the biggest opportunities, and build a strategy tied to revenue math..

Email Design & Content

We create high-performing emails that engage and convert.

Goal: Increase open rates and conversions

Email Automation & Workflows

Automation is where email produces the most revenue with the least ongoing effort. We build the workflows that run continuously in the background: welcome and onboarding series for new subscribers, lead nurture sequences triggered by form fills or content downloads, abandoned cart and browse abandonment flows for eCommerce, post-purchase and upsell campaigns, and re-engagement sequences for contacts who’ve gone inactive. Workflows are built around actual behavior triggers — not arbitrary time delays — and tested before they go live.

Goal:Build automation that runs itself, and that captures revenue your manual campaigns can’t.

Email Campaign Management

We plan, design, write, build, and deploy ongoing campaigns — newsletters, promotional sends, product announcements, and seasonal campaigns. Every campaign is written for a specific audience segment rather than the full list, designed mobile-first, and tested across major email clients and devices before it goes out. Call-to-action strategy is built around a single primary action per send — not a campaign trying to do six things at once.

Performance Tracking & Optimization

We track open rate, click-through rate, click-to-open rate, conversion rate, revenue per send, revenue per subscriber, list growth, workflow performance, and attribution to revenue. Leading indicators tell us how emails are performing. Revenue metrics tell us whether the program is working for your business. Monthly reporting connects both, with direct access to your data and account managers who explain what the numbers mean and what’s being adjusted.

Ready to Turn Email Into a Revenue Channel?

Stop Sending Emails That Don’t Convert

If your email marketing isn’t generating results, you’re missing opportunities to nurture leads, win repeat business, and increase customer lifetime value. Our email strategies are designed to increase engagement, improve conversions, and maximize ROI for Colorado Springs businesses.

West Palm Beach, FL

Colorado Springs, CO

Get Your Free Email Marketing Strategy

Fill out the form below to connect with our team and discover how we can help grow your Colorado Springs business through targeted email marketing and automation.

Our Proven Email Marketing Process

1. Strategy & Planning

We analyze your audience, existing email list, current tools, and business goals to build a targeted email strategy that fits your Colorado Springs market and sales process.

2. Campaign Execution

We create and launch campaigns and automations designed to engage, educate, and convert; ensuring mobile-friendly designs and clear calls-to-action.

3. Optimization & Growth

We track performance, refine messaging, test new ideas, and scale what’s working so email becomes a reliable, predictable revenue channel.

Frequently Asked Questions About Email Marketing

Your Email Marketing Questions, Answered

Have questions about email marketing? Here are answers to the most common questions businesses ask when evaluating email as a growth channel.

Is email marketing still effective?

Yes. Email marketing consistently delivers one of the highest ROIs of any digital channel—often $36–$42 in revenue for every $1 spent. Many businesses see email as their single biggest source of marketing ROI.

How often should I send emails?

It depends on your audience and goals, but most businesses benefit from a consistent cadence (weekly or bi-weekly) combined with automated workflows that trigger based on behavior and lifecycle events.

What types of emails should I send?

Common email types include newsletters, educational content, promotions, event or launch announcements, follow-ups, and automated sequences designed to welcome, nurture, and re-engage subscribers.

How do you measure success?

We track open rates, click-through rates, unsubscribe rates, conversions, and revenue attributed to email. At the program level, we monitor email’s contribution to total revenue and customer lifetime value.

Can email marketing help with customer retention?

Yes. Email is one of the most effective channels for staying connected with your audience, delivering value between purchases, and encouraging repeat business and referrals.

Do you offer automation?

Yes. We design and implement automated email workflows that nurture leads and improve customer engagement over time. Automated sequences can generate several times more revenue per recipient than one-off campaigns.

What Our Clients Say About Us

Discover why businesses trust THAT Agency as their digital and email marketing partner for long-term growth and ROI.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Real Results for Real Businesses

Outcomes from actual email programs tied to revenue and customer retention.

Our email marketing strategies are designed to drive measurable growth and long-term customer value, not just nicer-looking newsletters.

Why Choose THAT Agency for Email Marketing