Digital Marketing for Car Dealerships

Sell More Cars

At THAT Agency, we specialize in dealership marketing, helping automotive brands attract more leads, increase showroom traffic, and sell more vehicles. Whether you’re a new car dealership, used car lot, or multi-location auto group, we create customized marketing strategies that convert online searches into in-store visits and sales.

Why Car Dealerships Need a Strong Digital Marketing Strategy

The days of relying solely on foot traffic and traditional advertising are over. Today’s car buyers browse online listings, compare prices, and read reviews before they ever step onto a lot.

How Integrated Digital Marketing Drives Revenue for Your Business

A well-executed digital marketing strategy ensures:

Your dealership is visible where buyers are searching – SEO and paid ads put your inventory in front of potential customers.
You generate high-quality leads – Digital strategies bring in buyers ready to make a purchase, not just window shoppers.
Your brand builds trust and credibility – A strong online presence with positive reviews makes you the dealership of choice.
You maximize every marketing dollar – Data-driven digital campaigns deliver measurable ROI, unlike traditional advertising.

With the right automotive marketing approach, your dealership can dominate search results, increase leads, and drive more cars off the lot.

Our Digital Marketing Services for Car Dealerships

Elevate Your Online Presence with the Top Digital Marketing Agency

We offer a full-suite marketing approach tailored to the automotive industry, ensuring your dealership stays ahead of the competition.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Drive More Leads, Close More Sales, and Grow Your Dealership

The car-buying journey has changed. Customers no longer visit multiple dealerships before making a decision—they do their research online first. If your dealership isn’t showing up where potential buyers are searching, you’re losing sales to competitors who invest in digital marketing for car dealerships.

Ready to grow your Car Dealership? Contact THAT Agency today for a free consultation and let’s start building your success.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Why Choose THAT Agency for Your Dealership’s Marketing?

With decades of experience in automotive digital marketing, we know what works. Our data-driven strategies help dealerships sell more cars, generate more leads, and improve brand reputation.

When you work with THAT Agency, you get:

Automotive Industry Expertise – We understand the unique challenges and opportunities in car dealership marketing.
Proven Lead Generation – Our strategies focus on delivering qualified buyers, not just website traffic.
Custom Marketing Solutions – Every dealership has different goals. We tailor our strategies for your specific needs.
Full Transparency & Reporting – You always know how your campaigns are performing.

If your dealership isn’t dominating the digital space, your competitors are. Let’s fix that.

Frequently Asked Questions About Digital Marketing for Car Dealerships

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Car Dealership? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

How does digital marketing help car dealerships sell more vehicles?

Digital marketing ensures your dealership is visible online, where most car buyers start their research. With SEO, PPC ads, social media, and website optimization, we help you generate more leads, increase showroom visits, and close more sales.

What is the best marketing strategy for car dealerships?

The best strategy combines SEO, paid advertising, social media, and reputation management. This ensures your dealership ranks organically, reaches buyers searching for specific vehicles, and maintains a strong online reputation.

How long does it take to see results from digital marketing?

SEO takes 3-6 months to build rankings and organic traffic.
PPC advertising delivers instant leads as soon as campaigns launch.
Reputation management and social media build trust over time, leading to long-term brand growth.

How much does digital marketing for car dealerships cost?

Costs vary depending on strategy, competition, and market size. We create custom marketing plans tailored to your budget and goals.

What are the best keywords for dealership SEO?

We target high-converting keywords like:

“New [Car Brand] for sale in [City]”
“Used [Car Model] near me”
“Best car dealership in [Location]”

How can Google Ads help my dealership?

Google Ads put your inventory in front of buyers immediately, driving more leads and showroom visits.

What role does social media play in dealership marketing?

Social media builds brand awareness, drives engagement, and helps promote special offers, increasing customer interest.

How do online reviews impact car sales?

Positive reviews build trust and credibility, making potential buyers more likely to choose your dealership.

Can you help dealerships with multi-location marketing?

Yes. We create scalable digital marketing strategies for dealerships with multiple locations.

How do I get started with THAT Agency?

Contact us for a free consultation and let’s build a custom marketing plan for your dealership.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.