Why Digital Marketing is Essential for Landscapers

Many landscaping businesses rely on referrals or traditional advertising, but these methods limit your growth.

Why Choose THAT Agency for Landscaping Marketing?

Digital marketing allows you to:

  • Rank higher on Google when potential clients search for landscapers in your area
  • Generate a consistent flow of leads instead of relying on word-of-mouth
  • Showcase your work with professional branding, a great website, and social media
  • Target high-value clients by promoting premium services through paid ads and SEO
  • Outrank competitors who are not investing in online marketing

If your business isn’t optimized for digital marketing, potential customers are choosing competitors who are. Let’s change that.

There are plenty of digital marketing agencies, but few specialize in marketing for landscapers. We understand your business, your clients, and what it takes to grow your brand online.

  • Industry Expertise – We have experience helping landscapers grow their businesses.
  • Custom Strategies – No one-size-fits-all approach. Every marketing plan is tailored to your specific goals.
  • Lead-Driven Approach – We focus on real results, not just website traffic.
  • Transparent Reporting – You’ll know exactly how your marketing campaigns are performing.

If you want to book more jobs, increase your revenue, and grow your landscaping business, we’re here to help.

Our Digital Marketing Services for Landscapers

Get More Landscaping Clients – Start Today

We offer a comprehensive approach to marketing landscaping businesses, focusing on the strategies that drive real results.

Your potential customers are searching for landscapers right now. If your business isn’t showing up in Google, social media, or local search results, you’re missing out. Let’s make sure they find you first. Contact THAT Agency today to start growing your landscaping business with a custom digital marketing strategy.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

  • Strategy, UX, and visual design
  • Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
  • Core Web Vitals and performance optimization
  • WCAG 2.1 Level AA accessibility
  • Schema markup and AI-search-ready content structure
  • Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Frequently Asked Questions About Digital Marketing for Landscapers

Get the Answers You Need to Make Smart Choices with THAT Agency

Have questions about our digital marketing services for your Landscaping Company? We’ve got you covered. Whether you’re wondering about pricing, project timelines, or the results you can expect, we’re here to help you make informed decisions. Explore the FAQs below to find answers to common questions about partnering with THAT Agency. Can’t find what you’re looking for? Don’t hesitate to reach out—we’re always here to ensure your satisfaction and clarity.

Why do landscapers need digital marketing?

Most homeowners and businesses search online when they need landscaping services. Without a strong digital presence, you’re losing potential leads to competitors who are investing in online marketing. Digital marketing helps you attract more clients, build trust, and increase revenue.

How does SEO help my landscaping business?

SEO helps your business appear at the top of Google search results when people look for landscaping services in your area. By optimizing your website, Google Business Profile, and local citations, SEO increases your organic traffic and leads.

What is local SEO, and why is it important for landscapers?

Local SEO ensures that your business shows up in Google’s Local Map Pack when people search for “landscaping services near me.” It helps you reach nearby customers by optimizing your Google Business Profile, collecting reviews, and improving your local citations.

What kind of ads work best for landscapers?

The most effective advertising for landscapers includes:

Google Ads – Targets homeowners and businesses actively searching for landscaping.
Facebook & Instagram Ads – Reaches potential clients based on location and interests.
Retargeting Ads – Brings back visitors who didn’t convert the first time.

How can social media help my landscaping business?

Social media allows you to showcase your work, engage with clients, and attract new leads. Posting high-quality project photos, before-and-after transformations, and customer testimonials helps build credibility and trust.

What should my landscaping website include?

Your website should feature:

  • High-quality photos of completed projects
  • Clear service descriptions
  • Easy contact forms
  • Customer testimonials and reviews
  • SEO-optimized content to improve rankings
How do I get more positive reviews for my landscaping business?

We implement review generation strategies, such as automated requests via email and text, to encourage satisfied customers to leave reviews. Responding to all reviews—both positive and negative—also helps build trust.

How long does it take to see results from digital marketing?

SEO takes 3-6 months to show significant results, but PPC advertising can bring in immediate leads. The best approach is to combine both for long-term growth and short-term results.

What sets THAT Agency apart from other marketing agencies?

We specialize in marketing for landscapers, offering tailored strategies designed to get real results—more leads, more bookings, and more revenue.

How do I get started with digital marketing for my landscaping business?

Contact us today for a free consultation and we’ll create a custom marketing strategy that helps you grow your landscaping business.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.

Panda Pavers

Experienced a 21,046% increase in organic sessions and reached top local rankings through aggressive local SEO and optimization.

Piper Gonzalez Designs

Drove a 2,950% increase in audience growth through targeted paid social and luxury-focused content strategy.

Synergy Homes

Increased paid leads by 232.5% while reducing cost per lead by 69% through optimized paid search campaigns.

Masonite

Earned award-winning website design and improved search rankings through a fully optimized, enterprise-level digital platform.