West Palm Beach Pay-Per-Click (PPC) Agency

Data-Driven Paid Advertising Strategies Designed to Generate Immediate Results and Maximize ROI

If you need fast, measurable growth, paid advertising is one of the most powerful tools available. Our West Palm Beach PPC services are designed to generate high-quality traffic, increase conversions, and deliver a strong return on investment.

Paid Advertising Services Built for West Palm Beach Businesses

Turn Ad Spend Into a Scalable Revenue Engine

At THAT Agency, we create and manage paid advertising campaigns that do more than drive clicks—they generate real business results.

Our West Palm Beach PPC services focus on strategic targeting, data-driven optimization, and full-funnel campaign management to ensure your ads reach the right audience at the right time.

From Google Ads to paid social, we build campaigns that maximize performance, reduce wasted spend, and drive measurable growth.

Paid Advertising That Drives Real Business Growth

We don’t just run ads—we build campaigns that deliver measurable outcomes.

Immediate traffic and lead generation
Lower cost per acquisition (CPA)
Higher conversion rates and return on ad spend (ROAS)
Scalable growth through optimized campaigns

Our paid advertising strategies are built to generate revenue—not just clicks.

Why Choose THAT Agency for PPC

Unlike many PPC agencies that focus only on traffic, we focus on performance, conversions, and ROI.

Data-driven campaign strategies backed by analytics
Advanced audience targeting and segmentation
Continuous testing and optimization
Transparent reporting with measurable KPIs

We focus on campaigns that drive real business outcomes—leads, sales, and revenue.

Paid Advertising for Businesses Ready to Scale

Our West Palm Beach PPC services are ideal for businesses looking to generate immediate results and scale their marketing.

We work with:

Local businesses generating leads
Service-based companies targeting high-intent searches
eCommerce brands driving online sales
Businesses looking to scale quickly with paid traffic

Every campaign is tailored to your goals, audience, and budget.

Our Paid Advertising Services

High-Performance Campaigns Designed to Drive Traffic and Conversions

As a results-driven West Palm Beach PPC agency, we manage every aspect of your paid campaigns to maximize performance and ROI.

Paid Campaign Strategy & Account Architecture

Account architecture matters more than most clients realize. Poorly structured accounts cap what platform AI can learn and prevent campaigns from scaling efficiently. We build account structure optimized for machine learning, implement conversion tracking and enhanced conversions correctly, set up attribution modeling, and define bid strategies against your specific revenue goals — before a single ad goes live.

Goal:Build a paid program with structure and goals the algorithms can actually optimize against.

Google Ads Management

Google Ads is the highest-intent paid channel for most businesses — it captures buyers who are actively searching for a solution right now. We manage Search campaigns targeting high-intent keywords, Performance Max campaigns across Google’s full network, Shopping campaigns for eCommerce, Display and remarketing for retargeting, YouTube Ads, and Local Services Ads for service businesses. Every campaign is built against a cost-per-acquisition target tied to your actual margins, not a generic ROAS benchmark.

Goal:Spend Google Ads dollars on the queries and audiences that actually close, and stop spending them on the ones that don’t.

Landing Pages & Conversion Optimization

An ad is only as effective as the page it sends traffic to. We audit and optimize landing pages for conversion — messaging alignment with ad creative, form friction reduction, mobile performance, page speed, and A/B testing. In some engagements, we design and build landing pages purpose-built for specific campaigns.

Goal:Stop sending paid traffic to pages that don’t convert, and start multiplying every dollar of ad spend through better landing experiences.

Ad Creation & Optimization

We create high-converting ad copy and continuously test variations to improve performance.

Goal: Increase click-through rates and conversions

LinkedIn, Microsoft, TikTok & Programmatic

For B2B companies, LinkedIn is the only paid platform with professional targeting precise enough to reach specific job titles, company sizes, and industries reliably. We manage Sponsored Content, InMail campaigns, Lead Gen Forms, and account-based marketing targeting — focused on generating qualified pipeline from decision-makers, not just impressions from the right logos.

Often overlooked and consistently underpriced relative to Google. We run Microsoft Ads for clients where the audience overlap and lower CPCs make it a profitable addition to the paid mix — particularly for B2B and professional services.

Goal:Match every channel to where your customers actually convert, and skip the ones that just look good on a media plan.

Ongoing Optimization & Reporting

Set-and-forget kills paid accounts. Algorithms drift. Competitors shift. Search behavior changes. We run paid as a continuous optimization program, weekly tuning, monthly strategic reviews, and quarterly recalibrations against your business goals.

What We Track:

Revenue and ROAS by campaign, channel, audience, and creative, not just account-level averages
Cost per acquisition by lead source and stage, including offline-attributed conversions
Impression share, share of voice, and auction insights to spot competitive shifts early
Creative performance with structured testing across hooks, formats, and offers
Landing page conversion rates with funnel-stage breakdowns

Goal:

Catch problems before they cost you traffic, and find scaling opportunities before competitors do.

Ready to Grow Your Business with Paid Advertising?

Let’s Build a Strategy That Delivers Real Results

Partner with a West Palm Beach PPC agency that focuses on performance, growth, and measurable outcomes. Let’s create a strategy tailored to your business goals.

Ready to Generate More Leads with Paid Advertising?

Stop Wasting Budget on Underperforming Campaigns

If your ads aren’t generating leads or delivering ROI, you’re losing valuable opportunities.
Our West Palm Beach PPC services are designed to drive high-quality traffic, increase conversions, and maximize your return on investment.

West Palm Beach, FL

Colorado Springs, CO

Get Your Free PPC Strategy

Fill out the form below to connect with our team and discover how we can build a paid advertising strategy that drives results for your business.

Our Proven Paid Advertising Process

1. Strategy & Research

We analyze your audience, competitors, and goals to build a targeted paid advertising strategy.

2. Execution & Optimization

We launch campaigns and continuously refine targeting, messaging, and bidding strategies for maximum performance.

3. Reporting & Growth

We track performance, provide clear insights, and scale what’s working to drive long-term growth.

Frequently Asked Questions About Paid Advertising

Your PPC Questions, Answered

Have questions about paid advertising? Here are answers to the most common questions businesses ask when investing in PPC campaigns.

How quickly does PPC work?

PPC campaigns can generate traffic and leads almost immediately after launch, making it one of the fastest ways to drive results.

How much should I spend on PPC?

Your budget depends on your industry, competition, and goals. We help you determine the right investment to maximize ROI.

What platforms do you advertise on?

We manage campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, and other platforms depending on your audience.

How do you measure PPC success?

We track key metrics such as conversions, cost per acquisition (CPA), return on ad spend (ROAS), and overall ROI.

Do you continuously optimize campaigns?

Yes. Ongoing testing and optimization are critical to improving performance and maximizing results.

What is retargeting and why is it important?

Retargeting allows you to re-engage users who have previously visited your website, increasing the likelihood of conversion.

Can PPC work alongside SEO?

Yes. PPC and SEO complement each other by driving both immediate and long-term traffic and leads.

How do you improve conversion rates?

We optimize targeting, ad copy, landing pages, and user experience to increase conversions.

Is PPC worth the investment?

Yes. When managed correctly, PPC is one of the most effective ways to generate leads and revenue quickly.

Can you manage existing campaigns?

Yes. We can audit, optimize, and scale your current campaigns to improve performance.

What Our Clients Say About Our PPC Services

Discover why businesses trust THAT Agency to deliver paid advertising strategies that drive measurable growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Real Results for Real Businesses

We don’t just run ads, we deliver results. Our paid advertising strategies are designed to increase traffic, generate leads, and drive measurable growth.

Why Choose THAT Agency for PPC

Paid Advertising for Businesses Ready to Scale