West Palm Beach is a beautiful place to do a variety of things. The sun is shining, the birds are singing, and business is booming. Well, some businesses are booming–the ones who are easily discoverable. Others are being left behind because they aren’t utilizing all of their resources properly. We believe in–and can demonstrate–the power of content marketing.
Especially online B2B content marketing. While billboards and radio ads still have their places in the modern world (although chiefly for B2C companies) everything is moving online. The last couple of years have highlighted that for us. For B2B companies operating in the West Palm Beach area, the primary contact with a potential customer now almost always starts with a Google search.
If you are a B2B company in the West Palm Beach area, the good news is: other companies are searching for what you have to offer. But how easily are you being found? What kind of content are you producing that would ensure your visibility to those potential customers?
A B2B content marketing agency specializes in helping people find your company. For those who don’t have a large in-house marketing staff, content marketing agencies have become more crucial than ever before.
The voice of your company, conveyed by your content marketing, is the first thing that a potential customer will associate with your brand. Even more so in the world of B2B. This voice will remain with your customers throughout the duration of their experience with your company. What will they associate your brand with? How do you want them to think of you? Defining your company’s voice can be difficult.
Consistently conveying your message accurately in that same voice is even more so. The message you are trying to get across through your content marketing needs to be as clear and concise as it is vibrant and stirring.
How your content is written, how often it’s produced, and how it appears in online searches all affect the quantity and quality of potential customers you are attracting. For the web, that means leveraging Search Engine Optimization (SEO) tactics to ensure that your site is being seen and your message is being heard.
There is a delicate balance between appeasing the search engine algorithms and speaking in a coherent and compelling manner to potential customers. THAT Agency specializes in helping West Palm Beach B2B companies create content and reach more potential customers. Our services find the right balance in order to reliably deliver timely and relevant messages.
The SEO techniques applied as part of THAT Agency’s web content writing services focus on the delicate mix of optimal (and brand-relevant) keywords and engaging copy. By weaving carefully researched and selected keywords throughout your message, our highly skilled content marketing professionals can leverage your positioning across the major search engines. More than ninety percent of online searches are done on Google now, and our team knows how to make your site play nice with Google.
We find the sweet spot where what is written and how it’s written intersect. When artfully and professionally implemented into your website, well-written content will not only positively influence your Search Engine Results Page (SERP) rankings, but also improve your customers’ experience with your brand. All of the best businesses have an edge over their competitors, and in the eyes of the searching customer, that edge can often be how clear the companies’ messages come across.
If you believe in your products or services but can’t accurately communicate with the searching customer, then they’re not going to get that same sense of belief, and they’re going to go with your competitor. We can help you with that.
As West Palm Beach’s premier B2B content marketing agency, we create clean, energetic, and conversational SEO copy for:
Whether the leads in your sales funnel are meagerly flowing or barely trickling, our creative writers specialize in finding the spark to light the fire. No business has ever wanted fewer, less qualified leads, and the strategic key to increasing the flow could just be better, smarter, innovative content marketing. We believe that it is.
Not only to attract more potential customers but to attract the kind of customers that you really want. THAT Agency’s content marketing services are fueled by a team of creative minds with a knack for words and images. We have experience writing for a number of industries and can provide the right solutions for your online editorial publications. On top of that, we also produce video content with visual impact and the right marketing implications.
Our team of content marketing professionals has the experience, the passion for the craft, the eye for design, and the extensive lexicon to ensure our clients’ pages are filled with bright language, lush descriptions, and captivating imagery.
This is an immediate red flag, and all of your potential customers know it. Typographical errors and careless grammar have the potential to detract from an otherwise powerful message. It doesn’t matter how great of a company you think you have, what your mission statement is, what your vision is, how many good reviews you have; if your web content is riddled with mistakes, then you are losing potential customers.
THAT Agency’s copywriting services include proofreading and copyediting your content marketing campaigns to ensure your presence on the web (and on paper) is clean, clear, and professional. It’s a pet peeve of ours. It makes us cringe, and feel sorry for all of the wasted potential. That’s why we don’t let it happen to our customers. You shouldn’t either.
West Palm Beach sure is beautiful, and with THAT Agency’s content marketing and SEO content writing services, we’re making the local online space just a little more beautiful as well. The fact that we help drive business and organically increase sales too is just the cherry on top. You don’t have to sacrifice your message to get great results.
We can help people find you on Google (and in all of the other SERPs too). With diverse credentials ranging from traditional print to modern SEO, our expert content marketing team has the expertise you can expect from an industry-leading digital marketing firm. Contact us today to learn more!
Drive traffic to your website and help build your brand. We create content that delivers value to your customers or potential future customers. We are also responsible for measuring the progress and outcomes.
It is the best way to answer all of your customers’ questions. When customers can easily find what they are looking for by doing a quick search and then poking around your website, they are more likely to be willing to give you their business.
If you are looking for immediate or overnight results, then paid advertising is more likely to deliver that in the short term. However, if you are looking to organically and grow and sustain your traffic over the long term, then good content marketing will deliver.
In general, when generating content for a B2C business, you are targeting individuals in one or more target markets. But, in B2B content marketing, the goal is to reach the key decision-maker at companies in your target market.
The typical recommendation is around 25-30% of your marketing budget. Every company is different, but this is a good anchor.
If you don’t have the resources to effectively do it in-house. The most common resources are time and personnel.