When implemented correctly, inbound marketing is the strongest force in the business world. But the operating word there is correctly. Our inbound marketing agency services require you to know your audience well. Having a deep understanding of your customers – both prospective and existing – is critical to driving everything from product development to quality content creation and sales follow-up. If you have your finger firmly on the pulse of your niche, then we can help you grow like no other.
When it comes to prospective customers, the most important thing is delivering relevant content at the height of impulse. For existing customers, it’s all about retention, which means mostly account management or a stream of engaging content, or both. A successful inbound marketing strategy can serve as the foundation on which you build the rest of your marketing mix.
The modern customer is changing. People are less receptive to being sold to and more likely to do research online before making a purchase decision. The days of having your sales team cold call weak prospects are fading in the rear-view. Push strategies are withering, pull strategies are thriving.
At THAT Agency, we believe wholeheartedly in creating inbound marketing focuses with our clients. And as an inbound marketing agency, we encourage you to take an in-depth look at the pain points facing your target audience. We aim to deliver solutions that not only help you help your customers solve their problems, but are also achieving your KPI goals and keeping your brand, product, or service top of mind.
We believe in transparency with all our clients. Inbound strategies work best when it’s obvious that you’re being transparent. When you hire THAT Agency for inbound marketing services, we start with a meeting that lays out your current position and the goals you have for your business. From there, we will work together to formulate a strategy geared toward attracting, engaging, and delighting your current and future customers.
Our inbound marketing agency services are centered around your buyer personas. To develop a tailored inbound marketing strategy, we begin by getting a better understanding of who your ideal customers are, so we can provide them with contextual content across multiple digital channels.
Blogging is still the best way to get your information out there to be discovered. On average, companies that actively post on their blogs have almost twice as much traffic as those that don’t. If that’s not enough of an incentive, then consider that the same holds true for having people link to your site–twice as many. Your blog is your key to the customer searching for information. It builds value, gives your brand credibility, and attracts the right people.
The best way to complement your blog is with other forms of attractive content that answer more of your customers’ questions. People are fifty percent more likely to buy from a company that produces helpful content. Creating relevant videos and infographics not only helps with the search engine algorithms but also gives voice to your brand.
Social media has become one of the most dominant forms of broadcasting when it comes to brand awareness. In the beginning, B2C companies were almost exclusively reaping the benefits of social media. But in today’s world, if your business isn’t utilizing social media in a way that makes sense for you, then you’re wasting potential.
But doing it strategically, in the way that best fits your business, is the only way to capitalize on the potential. Similar to blogging, it’s not worth it to put just anything out there. It’s all about strategy.
In the beginning stages of our partnership, one of the things we do for you is a content audit. We’ll take a look at what you’re currently producing, what your website looks like, and what stage you are at in terms of building a presence online. Again, we emphasize transparency here. We have seen a lot, and we have a good eye for what is likely working, and what is probably not, even before you’ve shown us data and metrics.
Yes, we’re looking at the aesthetics, but mostly we’re looking for optimization. Can we tell what your keyword strategies are just by looking at your web pages and/or blog? Again, we know what to look for, and we identify things that could be quick fixes via adjustments vs things that are going to take time to build out.
Content isn’t just about putting something out there. Of course, oftentimes something is better than nothing, but you don’t need a marketing agency to help you put out something. Our purpose is to help you create the right thing.
Inbound marketing is all about getting found. And the best way for us to help people find your company is through SEO. Almost all buying decisions now start with an online search. Whether it’s a search for ‘X kind of business near me’ or ‘what does Y mean’ or a ‘best Z companies for’. The websites appearing on the first page of the search engine are the ones that get the vast majority of all clicks. When it comes to the internet, clicks are king.
Search Engine Optimization pairs perfectly with content creation. You want to put out the most relevant content for your potential buyers and current customers, and you want it to be as easily discoverable as possible. Again, creating content for content’s sake isn’t going to cut it, and it’ll end up being a waste of time, money, and effort.
Our SEO services are always tailored to each of our clients, but the pillars are: onsite, offsite, content, and technical. On-site means optimizing your pages and blog. Off-site means building authority in the eyes of the search engine. The content we’ve covered. And technical means constantly analyzing how well your site can be crawled and indexed.
The finish line of any good inbound marketing campaign is a successful call to action. By leveraging data collected in exchange for downloads of premium assets like eBooks and checklists, you can gather key information about your website visitors while simultaneously giving them the value they’re looking for.
After downloading these assets, your visitors can be nurtured through marketing automation and targeted interactions on whichever digital channels they’re most active on, all with the goal of moving them closer to purchasing.
To see our inbound marketing services in action, we encourage you to download and read a case study in which we demonstrate how we turned a website that consistently under-performed into a website that generated a steady flow of inbound leads. By integrating our inbound marketing strategy across multiple digital channels–including email and social media–we were able to create revenue streams upon which the client could rely.
Integrating an inbound marketing strategy across various digital channels allowed us to drive traffic to the client’s website and increase conversion rates by testing elements of the user experience and making tweaks to ensure landing page optimization. Using the data collected, we were able to tailor the client’s inbound marketing strategy to speak to a specific audience and deliver highly qualified inbound leads.
If you’re looking for similar results, then reach out! Let’s start a conversation to see if we’d be a good fit. Contact us whichever way is easiest for you.