Think about the last time you were looking for something. A solution to a problem, a product, a service, an answer to a burning question, anything. How did you begin your search? We’d be willing to bet a pretty penny that you did one of two things. You either 1) asked a friend, or 2) pulled up google on your phone or computer to look for West Palm Beach Search Engine Marketing Services.

Matter of fact, we bet that’s how you stumbled onto our page today. So, first of all–welcome! We’re THAT Agency. The go-to West Palm Beach SEM agency, although we work with clients from here in Florida to Washington State and lots of places in between. That’s the beauty of the internet.

In many ways, the internet is just the way of the world now. Convenience trumps most things. Speed of completion, quality of results, and ease of use. That’s the name of the game when it comes to search engines. That’s why Google has become so prevalent.

On this page, we’re going to attempt to answer all of your questions about Search Engine Marketing (we’ll refer to it as SEM mostly, not because it’s what the kids are saying these days, but just because it’s easier on the eyes).

However, if you’d like to cut to the chase and find out if we’re worth our salt, then give us a quick call: 561.832.6262

We’d be happy to talk through everything over the phone, or zoom, or whatever’s easiest for you. Convenience and ease of use.

But if you’re just beginning your search for a top SEM agency, and aren’t ready to jump on a call yet, then keep reading. Here’s what we’re going to cover:

  1. SEM Basics: background, what it is exactly
  2. Why we focus on two main SEM services: organic optimization and pay-per-click advertising
  3. How to balance SEM with other forms of digital marketing
  4. Next steps to take


SEM Basics 

Alright, let’s dive in. Search Engine Marketing goes back to the invention of the search engine itself. Basically, as the World Wide Web came into vogue, people started creating websites. In those days, we’d just type the www address into the ‘address bar’ in order to visit a site. The address bar still exists of course, but now it is almost exclusively used for searches. 

So, as people created more websites, the index became vast enough that some other smart people decided to create a way to search by keyword. Simple enough idea, right? Well, billionaires are often created by taking a simple idea and making it convenient and easy to use for the masses. 

Ok, that’s where we’ll leave the history lesson. If you want to read a more detailed history, then Wikipedia was created just for that reason. But save that for later. 

For now, let’s look into how top SEM agencies in today’s world have built entire businesses on the backs of companies like Google and Bing. But mostly Google. Sorry, Bing. (NOTE: an honorable mention goes to DuckDuckGo, the search engine making a name for itself by having the most data protection). 

The Two Main Kinds of SEM Services

Here they are: Organic Optimization and Paid Advertising.

As an SEM agency, we of course utilize more than just those two kinds of search engine marketing tactics, but for the initial purposes of this page, that’s what we’ll talk about; because that’s what we focus most of our time and energy on. 

Any search engine marketing company worth considering attempts to leverage the algorithms and features of search engines to make your website more discoverable. That’s the goal: drive more people to click on your pages. All SEM companies share that goal for their clients. But, as is true in any industry, there are good SEM agencies, bad SEM agencies, and mediocre SEM agencies. 

We’ll let you be the judge of which category we fall into. But what we will say, is that the top SEM agencies focus on results: Key Performance Indicators (KPI’s). For demonstration purposes, we’ll focus on Google for the next part. 

Because there is an easy way to measure progress and success when it comes to optimizing your site for Google, and that is with Google Rankings. If you’re looking for a quick how-to when it comes to increasing your site’s standing in the eyes of Google, then download our checklist: 


There, we’ve given you the keys to your own success. But we’re not worried that you’ll steal our secret formula. There are thousands of free resources out there telling you how to make your website perform well using SEM; where we build our business is through the work–the practice. 

It’s relatively easy to know how to do something. What’s difficult is the actual doing, and then, of course, succeeding when faced with obstacles and competition. 

Now let’s talk about Organic vs Paid SEM services. 


SEO Audit | THAT Agency Many people believe that when they open a new Google tab and type in some search terms, they’re searching the web. It technically doesn’t work that way. As we mentioned, instead of searching the web, you’re searching Google’s index of the web.

What does this mean for your website? Well, your pages must be indexed so that potential searchers can find you on the Search Engine Results Page (SERP) of Google. And, of course, you need a well-developed website full of high-quality content (think helpful blog posts and how-to videos in addition to information about your business, products, and/or services) in order to rank well. 

Plus, your website’s speed, domain age and history, mobile-friendliness, and some 200 other aspects are integral when it comes to achieving a top-rank in Google. The best SEM agency is the one that can find the best path for your specific site, and map the route to success. 

Something you should know: organic optimization takes longer than paid advertising when it comes to showing visible results. Organic optimization is compounding in nature. In the beginning, you have to focus on building a strong foundation. It depends on what you’re aiming for. 

But as an example, we’ll use ourselves, THAT Agency. When we started focussing on search engine marketing, we used various web tools to analyze our starting position and rank on Google. We are a West Palm Beach SEM agency, so we found various keywords that people were searching for that related to Digital Marketing Services, and we started to try to answer those questions as best we could. 

And that’s what we’re doing right now as we create this page–trying to answer your questions and provide you with solutions. In the beginning, our focus was primarily on local searches. While we still focus very heavily on West Palm Beach and the surrounding areas, we have expanded over the years. 

Organic optimization is not all about keywords, but it is a large piece of the puzzle. Going back to the history of search engines, Google tries to connect the searcher (you) with results that most directly relate to what you are searching for using keywords. A top SEM agency excels at helping its clients be found by those searching for topics or questions related to their product or service.

The name of the game is content. That’s a whole other discussion, so if you want to read more about content marketing and how we incorporate it into our organic SEM strategy, then visit our Content Marketing page.

Alright, those are the fundamentals behind Organic SEM. Now let’s talk about paid advertising.

Paid SEM

Paid advertising, in the traditional sense, means billboards and magazines and radio and TV. All that jazz. Paid advertising in the world of SEM means those few sites at the top of Google’s SERP that say ‘Ad’ next to or below them. It can also mean every ad that you’ve ever seen on the edges of a web page you’re visiting. 

If you’re paying attention, you’ll notice that there aren’t any ads on this page. Or on any of our pages. That’s because we don’t sell advertising space on our website. But we’re sure you’ve been on sites that have more ads on them than content. 

Again, this has a lot to do with keywords. Though there are many other pieces of Google’s algorithm. But on a fundamental level, you can pay to have your site appear on SERPs or on other sites with topics or keywords that you think to relate to your business. 

Google’s model for this form of advertising is called Pay-Per-Click (PPC). In PPC advertising, companies bid on keywords that they want to appear for. The cost per click depends on how broad or specific the keyword is. For instance, ‘marketing agency’ is very broad, as there are thousands of marketing agencies around the US alone. 

But ‘West Palm Beach SEM agency’ is much more specific. Like any auction, people’s bids determine the price. So if there are a lot of companies that suddenly decide to move operations to West Palm Beach and want to advertise themselves as a West Palm Beach SEM agency, then the cost per click for those keywords will likely increase. 

Alright, we’ll pause there. Again, there are many free resources out there for you to take a deeper dive into paid SEM (Search Engine Marketing) if you’re wondering about the algorithms, the bid process, and more of the technical specifics. 

But if you’re still reading this page, then you’re probably looking for US to do the SEM for you. Or someone like us. Not putting words in your mouth. But that’s Perfect! Because this means that our organic SEM has delivered us to you. You have been matched with (hopefully) the exact solution to your problem!

At this point, we’re going to go on to talk about how we interweave SEM into all other aspects of digital marketing, and vice versa. But if you’ve read enough, and you want to have a discovery conversation with us, then reach out! Here’s our Contact Us page, and again, our number is 561.832.6262

Balancing SEM and Other Marketing Services

At THAT Agency, some of the other parts of our marketing service mix include Content Marketing, Website Design, and Social Media Marketing. Of course, we do other things as well, but these are the most directly related to SEM. 

We won’t go on too much about each since we’ve built separate pages for those. We’ll just talk about how they relate to SEM.

Content Marketing

What makes up your website? It’s likely filled with copy, photos, and videos. The most straightforward approach to that content is a good foundation. If your site accurately describes what you do, make, and/or sell, then you probably have a good base of optimization for some keywords without realizing it. 

In the early 2000s, that might have been enough to drive a good amount of business to your company through your site. But in today’s online landscape, it takes fine-tuning and the right touch to stand out.

You have to cater to the algorithms, and the algorithms themselves are always being changed and fine-tuned. Let that be our job. We enjoy solving those kinds of problems. We like writing blog posts that are optimized for the right keywords. We like creating videos, including them on the right pages of your site, and writing the copy for those pages too. It’s what we excel at.

Next Steps

Alright, that was a lot. Now that you have a tighter grasp on the problems we help you solve, let’s talk about the next steps. Well, first of all, if you’ve reached this point and are now ready to have an initial conversation, reach out. Here’s the Contact Us page again.

But, if you’re looking for a little more, well here are some notable benefits of working with a top SEM agency like us:

  • Improved brand visibility
  • Becoming an authoritative voice in your industry
  • Educating consumers and selling your core competencies
  • Using web data to inform other aspects of your marketing strategy
  • Nurturing leads throughout the sales funnel using tailored content

Time to think. Ask yourself: Does your company have a handle on the fast-paced and ever-changing world of search engine marketing? 

The way we look at it, you can either hire a full-time employee who will, every month, try to accomplish even a third of what we can, AND it will cost you more. Or you can hire an agency with a wealth of experience. One that is optimized for efficiency and results. Contact us: THAT Agency for a free consultation and audit of your website’s optimization.

Client Reviews

Our company KRosengart retained THAT Agency over fours years ago to take our business to the next level. They use conversion optimization practice throughout our web design, and we now have new customers converting at a higher pace year over year. THAT Agency manages all aspects of our digital marketing, and we are happy to consider them a partner. We also love visiting them in West Palm Beach, FL for our bi-yearly more
BJ Palmer
BJ Palmer
14:57 07 Nov 18
We have worked with THAT Agency for over 9 years. They have built three websites for us over the years. Each time they walk us through the process and use a very thourough systematic approach to ensure our project comes out how we had planned it too. We are excited to get started with the socila media aspects of the business as well. Very good at lead generation. THAT Agency is located in West Palm Beach, FL and we are in NJ but this has not been an issue. We love their Web Design more
Ricky Levant
Ricky Levant
15:21 01 Nov 18
Knowledgeable Digital Marketing Agency that goes above and beyond for clients. As HubSpot certified partners, all efforts are rooted in Inbound marketing strategies and education for cohesive marketing & sales more
Jordan K
Jordan K
12:00 05 Jul 18
Many years ago we set out to find an agency to help us manage our social presence, content strategy, web design initiatives and more. I am very thankful that we found and partnered with THAT Agency. They have played a critical role in our success. Bill and the team are always there when we need them and consistently provide high quality work and more
David Green
David Green
21:10 02 Oct 17
Excellent team that goes over and above for every client. ROI focused and obsess with results!
Nathan Mendenhall
Nathan Mendenhall
20:42 25 Aug 17
There was an idea and two sisters trying to explain what they want. It was amazing the way That Agency really absorbed our explanation and really designed our idea. THAT Agency built our website with professionalism, knowledge and some sense of humor. Great team… Great more
Paula Dumont
Paula Dumont
03:32 30 Aug 12
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. I constantly receive compliments about our website, all thanks to Michelle, Bill, and their entire team's efforts. This lends immediate credibility to us before we even enter the meeting room. They also do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. Our social media outreach has been great and they even helped me create hard copy brochures and pamphlets. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to more
Jeremy Lewin
Jeremy Lewin
17:33 05 Mar 20
I've had the pleasure of working with THAT Agency over the past 7 years on various projects. The team goes out of their way to understand my needs and go above and beyond in getting the desired results. Highly more
Edel Laura Herlong
Edel Laura Herlong
19:20 05 Mar 20
THAT Agency is THE Agency for all of your Marketing needs inclusive of Website Development, SEO, Paid Social Media Ads and much more. If you are a professional that understands you need to spend money to make money and are interested in a valuable investment in marketing, THAT Agency is YOUR Agencyread more
arif boysan
arif boysan
04:11 06 Mar 20
We needed a website for our new law firm to be completed within two weeks. THAT agency not only met the deadline but delivered an astonishing website that rivals that of many prestigious law firms. They were incredibly professional and were available anytime. I would strongly recommend THAT agency for any business that wants to generate a strong online presence!read more
Miguel Aristizabal
Miguel Aristizabal
15:28 24 Apr 20
I have been working with that Agency for years and my business continues to flourish! I There team continues to build programs to fit our specific needs. They provide a variety services like social media, blogging and website updates. My dedicated account manager has brought us enormous results and I cant recommend them more
Karen Rosengart
Karen Rosengart
14:06 07 May 21
Everyone at THAT Agency is very dedicated and good at what they do. On top of that they are patient in explaining to me the things that I as business owner know very little about when it comes to digital marketing. Thank you!read more
Ryan Smollar
Ryan Smollar
15:55 07 May 21
Bill and is team are extraordinarily knowledgeable and are a pleasure to work with. They provided cost effective suggestions for lead generation and were there for us through the entire process.
Chris Losquadro
Chris Losquadro
18:10 07 May 21
I view THAT AGENCY as Creative Strategists in a very cluttered field.They have made sure that my clients at Iconoclast Brand Marketing & Entertainment are not simply part of the conversation but are leading the conversation. It's not simply about how solid your creative is, more importantly ... how it's executed to generate activity, conversation, action and sales. This is the element they excel in .... I ran CBS Branded Entertainment Digital marketing for many years, I wish I knew of THAT AGENCY back then, I would have acquired more
greg bennett
greg bennett
19:31 10 May 21
Just a phenomenal marketing company. Creative, responsive, and gets the results you need to grow your business.
Admin BTMediation
Admin BTMediation
13:45 12 May 21
THAT Agency has helped us build a more user friendly website that has increased our customer base. They are always patient, understanding, friendly, and available to answer our questions and accommodate our needs as necessary. Our experience has been nothing but top notch. We highly recommend THAT more
AccuDock Marketing
AccuDock Marketing
21:57 21 Feb 22
The entire team is super amazing, creative and delivers on time with mind-blowing results! I’ve had a great experience working with THAT Agency. Highly recommend!
Rebecca Gramm
Rebecca Gramm
21:04 22 Feb 22
We love the team at THAT Agency! Not only have they have worked wonders on our SEO, they really help guide us to deliver the right content to the market we want and need.
Lawrence Taylor
Lawrence Taylor
18:48 24 May 21
I've been in the business (digital marketing) for over a decade. I know for many business owners it's hard to know who to trust when hiring a marketing team but I can attest that the team at THAT Agency is top notch and do awesome work. Highly more
Ricky Shockley
Ricky Shockley
21:26 06 Jan 23
Having spent over three years at THAT Agency, I can confidently say that it is one of the premier digital marketing agencies one can work for. From day one, I've been enveloped in an environment that thrives on professionalism, innovation, and a genuine commitment to client success.The leadership is a highlight in itself. Our President leads with both passion and a commendable professional approach. It's evident in every decision and direction the company takes. Under such leadership, it's no surprise that the team is motivated and the agency consistently delivers stellar results.The atmosphere at THAT Agency is second to none. It's not just about getting the job done; it's about enjoying the journey, and the camaraderie among colleagues is palpable. We are more than just a team; we are a family. A family that constantly supports, challenges, and encourages one another to reach greater heights.In conclusion, if anyone is considering joining the world of marketing and is on the lookout for a place that offers both professional growth and a nurturing environment, THAT Agency is where you want to more
Adi S
Adi S
15:30 08 Aug 23
What a GREAT digital agency - they understand short and long term strategy, they can integrate social media with digital marketing, they're equally good at creative, strategic and digital execution. Very resourceful and overall pleasure to work with!read more
Jennifer Pierdant
Jennifer Pierdant
21:50 18 Aug 23
We partnered with THAT Agency for our B2C marketing. Outstanding tailored strategies. We were impressed by their comprehensive approach. Highly recommend for top-notch digital expertise!
AMB Performance Group
AMB Performance Group
14:58 28 Aug 23

Let's Get Started.

  • This field is for validation purposes and should be left unchanged.