When you type “web design services West Palm Beach” into the Google or Bing search bar, you are searching for someone to create or enhance your website. Initially, you are thinking online, digital, and HTML. You aren’t thinking offline, paper, and ink. You aren’t considering how the creation or enhancement of your website might affect your brand as a whole. THAT Agency’s web design services West Palm Beach team has seen many website projects turn into rebranding projects. In fact, even the subtlest of tweaks to your brand can require print production services.
Print production refers to the act of utilizing paper, or like material, and applying a design with ink. To most, the term “interactive design” would not apply to print production; however, the web design services West Palm Beach team at THAT Agency disagrees.
Our group of talented and experienced designers has the ability not only to create an interactive online presence but also to extend the brand definition to the offline market, creating identities (logos, letterhead, business cards,and signage), brochures, sales collateral, display booths, packaging, and more. In doing so, our design services don’t limit focus to the “interaction;” more importantly, we push for the resulting action or reaction.
Whatever your goal, whether it’s to prompt calls from an eye-catching brochure or to garner impressive results in brand awareness from a viral ad campaign, THAT Agency can provide the services of a traditional print design firm – but with an interactive edge across all media.
From your website to your social media accounts to your letterhead to your trade show booth, it’s extremely important your brand remains consistent regardless of where, when, and how your audience is engaging. An inconsistent brand creates confusion. It’s a crisis of identity. You want people to be able to recognize any asset you own as yours right away, so they can attribute the value to you and not one of your competitors. Know yourself as a brand and know your audience. When you understand both, your marketing will serve as a bridge between the two and your business will flourish.
Headquartered in West Palm Beach, Florida, THAT Agency helps clients all over the nation (and beyond) reinforce their brands with professional design services. Contact us today to see what THAT Agency can do to expand your brand’s reach into the offline realm via our sophisticated print production capabilities.