Marketing Video Production
Reach. Connect. Engage. Inspire.
Video allows your brand to capture the interest and attention of your audience — no small feat in today’s media-saturated world. But video does far more than just capture attention: video content empowers your business to communicate effectively, add a human touch to your marketing efforts, deliver value, and enhance your site’s SEO.
Professional video production services are not a “nice to have.” Today, they are a must have to ensure your brand has the edge it needs to thrive.
By the Numbers
Videos reach your audience effectively and efficiently while delivering the return on investment (ROI) you need:
- 51.9% of marketing experts agree that video delivers the best ROI.
- Brands that leverage video content see a 41% boost in website traffic.
- 10% of consumers retain information through reading. 90% retain information from video.
- 90% of consumers say that videos directly influence purchasing decisions.
And you will miss out on 100% of this opportunity if you do not implement strategic, high-quality video production for your business.
The Power of Video Production
What exactly can a video production company do for your brand? By creating compelling video content, a video production company can help you achieve a variety of mission-critical goals:
- Communicate with your audience effectively. Many people skip straight past text to visual components of your page. They increasingly expect a video summary of your content, and this is particularly true of mobile users.
- Boost SEO. Search engines favor video content and can detect keywords in transcripts. The goal of Google and other search engines is to deliver the most relevant results; they return sites that feature content that engages audiences. This is a critical ranking factor. Video also generates links and drives traffic to your website, all of which positions your business for greater success.
- Go viral. This is not the primary goal, but going viral is, without a doubt, a boon for brands. Video content has a greater chance of receiving major circulation and getting picked up by mainstream outlets such as Facebook and YouTube.
- Strengthen conversion rates. Landing pages with relevant and compelling video content consistently convert at higher rates than those without.
- Tell your story. Reinforce your branding and tell your story – in your words, on your terms. Often, the message can get lost in a plain-text format. The emotion or flair can be lacking. With video, you communicate with greater impact and drive home your call to action.
- Build a following. Capture the interest and attention of your audience and compel them to return. Consumers have a great deal of power; leverage their interest in and advocacy for your brand.
- Get ahead. Your competition is already utilizing video. If you are not, you are falling behind. With great content, you can get ahead — and stay ahead.
- Measure results. Are you getting the returns you need? Video content is easily measured with Google Analytics. The insights you glean are critical in developing effective strategies.
THAT Video Services
As your comprehensive digital marketing partner, THAT Agency delivers industry-leading video production services:
Meet key brand goals:
- Marketing Strategy
- Content Strategy
- Video Advertising Campaign Planning
Prepare to wow your audience:
- Promotional Videos
- Internal Corporate Videos
- Training Videos
Maximize the power of video:
- Video Distribution
- Pre-Roll Advertising
- YouTube Optimization
We know how important a strong video content strategy is for your brand — and how to get the results you need. Check out our video gallery and be sure to contact us for professional video production services.