Boca Raton’s undeniable natural beauty is simply eye-catching. The place, the location, the city, the beach, they market themselves. It’s no surprise that Boca has become one of the most sought-after destinations in America, but as those of us who live around here know, it’s much more than a beautiful resort town. Whether the best translation of Boca Raton (mouse’s mouth) refers to the rocks at the bottom of the port, the pirates of the days of old, or something a little more rodentesque, people are still not sure. But one thing’s for sure: with the boom of business in Florida, for a digital marketing agency Boca Raton is a great place to be. THAT is where we come in–THAT Agency, the premier, most trusted, Boca Raton Internet Marketing Agency.
What does digital marketing mean for us and for your business? It means helping your ideal clients find you faster and easier, and positioning you ahead of your competitors. It’s no short order, especially if your company is newer, or fresh on the online scene. In all cases, it is a gradual build, with results compounding month after month as we help you produce and optimize the most strategic content. There are many components that we can piece together to tailor the right digital marketing package for your company, so we’ll go through the major ones on this page. Also, if you’re looking to talk through ideas with a marketing expert, then we’d be happy to have a conversation with you at any time in your search process in order to see if our businesses would be a good fit for each other.
First of all, a quick overview: everything we do for our clients is with the end goal of driving more traffic to their websites. But it’s not just about more traffic, it’s about the right traffic. We believe in statistics, tracking methods, and Key Performance Indicators, and we want to help you understand where your customers are coming from, what’s working, and what could be tweaked or repurposed altogether. With that said, here are the ways we go about our process:
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If you’re not familiar with SEO, don’t sweat it. Most people with Marketing degrees still don’t really understand it. Search Engine Optimization is a hub that has many spokes. Primarily, we focus on building the strength of your website by increasing your domain and page authority. If you are familiar with SEO: our team utilizes link building, content optimization, keyword analysis, and much more. Bottom line: we’re going to give your website some more credit. When search engines like Google see your website as more of an authority in your field, especially in the Boca Raton area, then their algorithms will send more people your way when it comes to searches that they feel relate to what you have to offer. It’s Google’s job to help people find the best results for their search. It’s our job, as a top-tier digital marketing agency, to help Google see that your site is one of the most relevant for a given query.
Content creation is at the core of building your site’s authority. This could look like: blogging, service page creation, photography/videography, social media, and more. Our team handles all of this. It’s all part of our internet marketing repertoire. We have experienced and skilled writers who can engage your potential customers, while also delighting the search engine algorithms. We have in-house photographers, videographers, editors, and designers. We have social media experts who turn likes and shares into page visits and customers. We have it all. In order to build your company’s brand, you need to share your expertise with the world and then make sure it is finding its way in front of the eyes of your customers. Creating a sustainable flow of site visits that lead to conversions, all while using a pull strategy.
Now, of course, Digital Marketing is not to be confused with Digital Advertising. But it’s a good thing that we can handle digital advertising for you as well if your site could use a little bootstrapping.
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If you have any questions about our digital marketing services, please feel free to reach out. We'd love to help!
Marketing is pulling your customers in toward you; advertising is pushing your message out in front of your customers. Everybody probably has a better idea of what advertising is because advertising seems to run the world. We are consistently inundated with advertising every single day. You’ve probably driven past an advertisement and wondered, “I wonder if that is actually working.” We don’t operate like that.
We help our clients advertise online using the most trackable, measurable, strategic methods possible. If you want to push your site to the top of a Google results page for a search including a specific phrase, then we can do that for you. Most online advertising is pay-per-click (PPC), so you want to make sure that if a potential customer is actually clicking on your site, then your site is prepared to close the deal. That leads us to one of our other digital marketing services:
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Website design isn’t just about looks, and it isn’t just about functionality. It is about blending the two to find the perfect balance that is pleasing to the eye, and easy for customers to use. Regardless of how they came to your site, your site needs to flow your customer smoothly toward your most relevant product/service page.
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Digital marketing means building your website’s reputation in the eyes of search engine algorithms. It means being able to be found in the first few pages of results when someone searches for something related to what you have to offer. The best digital marketing agency for your business is the one that can take the time to understand your company and your message and build a strategy around spreading that message to the right places.
We believe in creating strategic content. That strategy is going to be different for everyone. For some, it may be a blog. For others, social media. Some industries can do exceedingly well with email marketing. In general, the best strategy for you will be a combination of some of the above, plus excellent optimization, which needs to be uniform throughout.
Depending on your business model, industry, company size, budget, etc., there are several platforms that are worth investing time and money into. In most cases, a CRM (customer relationship management) platform is a great starting point. CRM’s, like HubSpot, for example, allow you to quickly and easily get a handle on your leads. Other things people refer to when they are talking about digital marketing platforms are social media platforms, or listing sites, or third-party review boards. We help our clients evaluate the ROI of time, effort, and capital invested in any of these.
As a rule of thumb, you get what you put in. If you want a quick boost in sales, then run a short Pay-Per-Click campaign. If you want long-term sustainable growth, then you want a digital marketing agency. If you want to consistently appear higher and higher on the search engine results page (SERP) then you need to show the search engines that you are an authority in your field and location.
In terms of investment, digital marketing offers the best ROI you can ask for. Email marketing is statistically the best. Digital Marketing is measurable (with the right tools) and is far easier to A/B test than more traditional forms of marketing. If you are working with a smaller budget than some larger companies, then digital is the best place to invest.
THAT Agency has helped us build a more user-friendly website that has increased our customer base. They are always patient, understanding, friendly, and available to answer our questions and accommodate our needs as necessary. Our experience has been nothing but top-notch. We highly recommend THAT Agency.AccuDock Marketing Team
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. They do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to be.Jeremy Lewin, East Coast Flooring
This experience has been the best reason to shift from full-time design staff to an outside firm. Your team has been timely, accurate and detail-oriented in every project we give them. Not only have they been there whenever we need them, but the work has been vital to our brand identity.Ashish Sanghrajka, Big Five Tours and Expeditions
If you’re a Boca Business, and you want someone who knows the area, and who knows how to get your customers to find you (regardless of your industry), then schedule a call with us. When it comes to places to operate in for a digital marketing agency, Boca Raton is a place we’re glad to be. We appreciate the people we get to work with, and we love seeing our clients succeed.
Don’t just take our word for it! Check out some of our awesome work, and see for yourself. Our digital marketing case studies span multiple industries and utilize numerous tactics. No single internet marketing strategy is the same, and we custom-tailer our marketing plans for each of our clients.
The online world is a constantly moving ocean of information. We’ve put together this Digital Marketing Guide to use as a baseline modus operandi in the upcoming year. Even though it is a relatively in-depth look at the future of Digital Marketing, it still really only scratches the surface. We are continuously adapting and preparing for updates and innovations.GET YOUR FREE GUIDE NOW ›