Generative Engine Optimization Services

• Early Adopters: We’re among the first agencies offering dedicated GEO services.
• Proven SEO Foundation: 20+ years of digital marketing success applied to the AI era.
• Future-Focused Strategies: We don’t just optimize for today, we prepare your brand for tomorrow’s discovery channels.
• Cross-Industry Expertise: From law firms to luxury brands, we tailor GEO to your business.

Traditional SEO (Search Engine Optimization) is about ranking on platforms like Google or Bing. The goal is to appear high on the search engine results page (SERP) when someone types in a keyword. GEO (Generative Engine Optimization), on the other hand, focuses on AI platforms like ChatGPT, Gemini, Claude, and Bing Copilot, which don’t just list results ,  they generate a single, conversational answer. With SEO, visibility means links; with GEO, visibility means being the trusted source that AI platforms cite, recommend, or include in their generated response.

The way people search is changing. Instead of scrolling through pages of links, more users are turning to AI assistants for quick, direct answers. Google’s AI Overviews and platforms like ChatGPT are already replacing traditional searches for many users. If your business doesn’t appear in these AI-driven answers, you risk losing customers to competitors who do. GEO ensures your brand is not only visible, but also positioned as the authoritative answer when potential customers ask questions through AI.

No, it works alongside it. SEO is still essential because search engines remain a dominant way people find information. GEO complements SEO by extending visibility into new spaces: AI-generated search results, conversational platforms, and voice assistants. Think of SEO as the foundation and GEO as the new layer that ensures your brand stays relevant as search technology evolves. Together, they maximize visibility across both traditional and AI-powered discovery.

We optimize for the leading generative engines where users are searching right now, including:

• ChatGPT (OpenAI) – one of the most widely used AI assistants
• Claude (Anthropic) – a fast-growing LLM platform
• Google Gemini – deeply integrated with Google search and AI Overviews
• Perplexity AI – a research-focused platform combining search and AI
• Bing Copilot – Microsoft’s AI-powered search assistant
• Google AI Overviews – the AI-generated responses appearing in search results

Each platform interprets and cites information differently. Our GEO strategies are designed to optimize your brand for all of them, ensuring you don’t miss opportunities where your customers are asking questions.

Absolutely. AI platforms don’t just surface global brands ,  they often highlight local providers when users ask for services “near me” or within a specific city. For example, if someone asks ChatGPT or Google Gemini for the “best personal injury lawyer in West Palm Beach,” a properly optimized business can show up in the generated response. GEO for local businesses involves strengthening local authority, optimizing citations, and structuring content so AI engines identify and recommend your business over others.

Optimizing content for AI is different from writing for humans or search engines alone. Large language models (LLMs) prioritize fact-based, trustworthy, well-structured content. We focus on:

• Creating authoritative resources that align with verified knowledge bases
• Using schema and structured data so AI can easily parse and cite your content
• Building topical authority through clusters of related content and digital PR
• Ensuring clarity, accuracy, and trustworthiness so generative engines view your brand as a reliable source

The goal isn’t just to publish content, it’s to position your brand as the answer AI chooses to trust.

Yes. Voice assistants like Siri, Alexa, and Google Assistant increasingly rely on AI-driven data sources. Instead of returning a list of websites, they provide a single spoken answer. GEO improves your chances of being that answer. By optimizing content for generative engines, you’re also strengthening your presence in voice search results ,  making it easier for customers to find you whether they type, talk, or ask through an AI platform.

GEO isn’t limited to one sector. Any business that relies on digital visibility can benefit, including:

• Professional services like law firms, financial advisors, and consultants
• Healthcare providers looking to build trust and authority
• Retail & eCommerce brands wanting more visibility in product-related AI queries
• Real estate agencies competing for local leads
• Hospitality & travel companies aiming to capture AI-driven recommendations

In short, if your customers are searching online ,  whether for answers, services, or recommendations, your business can gain a competitive advantage through GEO.

Yes. While GEO is newer than traditional SEO, we use clear metrics to measure success, such as:

• Brand mentions within AI platforms and overviews
• Citations and references in generated answers
• Traffic growth from users referred by AI tools
• Engagement and conversions tied to AI-driven discovery

We also continuously monitor how your brand appears in generative results and adjust strategies to improve visibility over time.

The first step is a GEO audit. We’ll analyze your current digital presence to see how your brand is appearing (or not appearing) in AI-driven search results. From there, we’ll create a custom GEO roadmap that integrates with your existing SEO strategy. All you need to do is schedule a consultation with THAT Agency ,  and we’ll help you build a presence not only for search engines, but for the AI platforms shaping the future of discovery.