West Palm Beach Email Marketing Agency
As the leading West Palm Beach email marketing agency, our digital marketing services continue to provide businesses with results-driven, cost-efficient, and personable ways to connect and engage with customers. But we know that the minute we stop trying to improve is the minute we are in danger of no longer being the leading email marketing agency in West Palm Beach.
So, we are always on top of or ahead of the curve when it comes to implementing new strategies or technologies. Here at THAT Agency, we empower our clients to establish and curate long-lasting customer relationships that promote sustained business growth.
The Best West Palm Beach Email Marketing Company:
Why Choose THAT Agency
When building an email marketing strategy at THAT Agency, we start by outlining each client’s unique goals. This customized approach enables us to build and segment your contact database accordingly while nurturing those contacts into lifelong customers.
Whether you’re looking for an inbound email marketing strategy or need monthly newsletters to keep your customer base up to date with new products or services, our targeted email marketing services will allow you to deliver the message you need to grow your business.
OUR EMAIL MARKETING SERVICES ALLOW YOU TO:
- Connect with your existing customers and target new customers by delivering relevant information
- Nurture leads throughout your marketing and sales funnels
- Promote customer interaction and reinforce branding
- Establish trust with your customer base to promote healthy, long-lasting relationships
Coupled with our other digital marketing company services, email marketing agency services ensure the right person in your target audience receives the right message at the right time. Email marketing companies analyze your audience’s activities to allow you to send email messages that have context, making those communications much more effective than the batch-and-blast email marketing techniques of old.
Hence why our email marketing agency services are tailored to the goals you have for your organization.
If you’re considering hiring a West Palm Beach email marketing company, then it’s fair to assume you aren’t up to date on the latest and greatest email marketing strategies. That’s where we come in.
We know how to make your campaigns play nice with internet service provider email pathway processes, IP Address procedure, bounce, and spam avoidance, and automation strategy.
Some other email marketing agencies will recommend that you just buy an email list that has been segmented to semi-accurately represent your target market, and then start blasting out to them. It’s technically legal, surprisingly. We do not recommend that. We heavily recommend an organic opt-in collection strategy.
We will help you structure an automated email marketing campaign for only those who have opted in. Aside from being a much more respectable tactic, it’s also much more lucrative.
It produces a much lower bounce rate, a much higher open rate, and an even higher click-through rate. Basically, it means that more people are seeing what you want them to see, AND that those people are the people you really want to be reaching.
TYPES OF MARKETING EMAILS
- Email newsletters
- Lead-nurturing emails
- Automated emails
- Dynamic emails
- Behavior-based emails
- And more!
There’s no shortage of email marketing tools available, but we make sure that we are using the best tools that are going to give you superlative results. For instance, for small businesses, we prefer Mail Chimp over Constant Contact (if you’re familiar with either) because it provides a better A/B testing process, enhanced template creation, and better automation. But we’ll utilize whichever program is the best fit for your goals and needs.
But above either of those, we love HubSpot. For small to medium businesses, HubSpot provides the easiest list segmentation, out-of-the-box template creation, split testing ability, and overall marketing campaign integration.
We put all these tools to work for you. But tools are only as good as those who wield them, and in the talent department, we excel.
WHICH METRICS ARE MOST IMPORTANT?
This is for us to worry about, but it’s important that you understand the goals we are trying to reach. Of course, your end goal will most likely be: more people seeing and interacting with your offers, content, website, etc.
But how do we get you there? Well, the primary metric when it comes to email marketing is click rate (as a percentage of total emails sent).
But like we mentioned earlier, bounce rate is also a crucial measurement. We want to make sure we are staying within ESP (Email Service Provider) mandated levels of subscriber engagement. Meaning, we want to make sure the email addresses in your lists are active.
EMAIL MARKETING STRATEGY
As one of the most mobile-friendly email marketing companies, THAT Agency creates emails that are designed to display beautifully on mobile and tablet as well as desktop. Our email marketing team also ensures that your messages are easily digestible, regardless of the device or email client on which they’re viewed.
Our email marketing services are data-driven and rely on A/B tests to check performance and identify opportunities and areas for improvement. We make every effort to ensure we provide our clients with the sustainable business growth they’re looking for.
Email Marketing has the highest return on investment out of all digital marketing strategies. In the most recent study done by Constant Contact, email marketing has an average ROI of $36 for every $1 spent. And while that’s fantastic, it can be boosted by all other aspects of a strong marketing campaign.
The good news for you is that we are not just a West Palm Beach email marketing agency, we are a full-service Digital Marketing Agency. That means that we know how to incorporate a good email marketing campaign into a terrific overall marketing strategy.
When combined with the right Search Engine Optimization, Content Marketing, Social Media Marketing, and Web Design, your list of potential clients is sure to grow. But again, it’s not only about quantity, it’s about quality. You want the right leads.
Bottom Line
While we are a West Palm Beach email marketing agency, we provide services to companies across the nation, of all sizes, and in any industry. We first identify your goals and then work for hand in hand with you to build an email marketing strategy that helps you achieve them.
Then, depending on your needs, we work with you to identify other areas of opportunity to help you drive web traffic, contact rate, sales, and growth.
