Our inbound marketing services require you to know your audience well. Having a deep understanding of your customers – both prospective and existing – is critical to driving everything from product development to content creation, sales follow up, and really anything that relates to customer acquisition and retention.
The modern customer is changing. They are no longer receptive to generalized ads pushing for sales, so as an inbound marketing agency, we encourage you to an in-depth look at the pain points of your target demographic and deliver solutions that not only work but also keep your brand, product, and/or service top of mind.
We believe in transparency with all our clients. When you hire THAT Agency for our inbound marketing services, we start with a meeting that lays out your current position and the goals you have for your business. From there, we will work together to formulate a strategy geared toward attracting, engaging, and delighting your present and future customers.
Our inbound marketing services are centered around your buyer personas. As an inbound marketing agency, we begin by getting a better understanding of who your ideal customers are, so we can provide them with contextual content across multiple digital channels.
By leveraging data collected in exchange for downloads of premium assets like eBooks and checklists, we can gather facts about your website visitors while simultaneously giving them the value they’re looking for. After downloading these assets, these visitors can be nurtured through targeted interactions on the digital channels where they’re most active, all with the goal of moving those prospects closer to purchasing.
To see our inbound marketing services in action, we encourage you to download and read a case study in which we demonstrate how we turned a website that consistently under-performed into a website that generated a steady flow of inbound leads. By integrating our inbound marketing strategy across multiple digital channels, including email and social media, we were able to create revenue streams upon which the client could rely.
Integrating an inbound marketing strategy across digital channels allowed us to drive traffic to the client’s website and increase conversion rates by testing elements of the user experience and making tweaks to ensure landing page optimization. Using the data collected, we were able to tailor the client’s inbound marketing services to speak to a specific audience and deliver highly qualified inbound leads.
Download Inbound Case Study