Our inbound marketing services focus on finding the value your buyer personas are actively seeking and create content to meet them where they are in their buyer’s journey. We meet them where they are, not where you want them to be. With this approach, we can effectively communicate your message in a way that focuses on solving the issues your customers are facing so they can make a purchasing decision in your favor.
The modern customer is changing. They no longer receptive to generalized ads pushing for sales, so we take an in-depth approach to determine their pain points and deliver a solution that not only works but simultaneously keeps your brand top of mind.
We believe in transparency with all our clients. When you hire THAT Agency for our inbound services, we start with a meeting that lays out your current position and the goals you have for your business. From there, we will work together to formulate a strategy geared towards your buyer personas so we can effectively target, engage, and ultimately convert these people into customers.
Our inbound marketing process is centered around your buyer personas. We start by getting an in-depth understanding of who your ideal customers are so we can provide them with contextual content across multiple digital channels.
Through leveraging premium assets we’ll be able to collect information about your users while simultaneously giving them the value they’re looking for. Once downloaded, these people will be retargeted to on the channels they’re active on and move them closer to a purchasing decision.
See our inbound abilities in action. In this case study, we highlight how we turned a website that consistently under-performed into a site that generated a steady flow of inbound leads. By integrating our strategy across multiple channels, using social media and email marketing, we were able to turn this company around and create a website they can rely on to achieve their business goals.
Integrating a marketing strategy across digital channels allowed us to drive traffic to this company’s site and increase conversion rates through landing page optimization and testing elements of user experience. From this primary data, we were able to tailor their inbound marketing services to their unique audience and deliver the results they needed.
Download Inbound Case Study