Digital Marketing Services in Tampa Bay

As with most cities in Florida over the past few years, Tampa has experienced a boom like none other in recent history. With that explosion in popularity comes large areas of opportunity for growing businesses. That’s where using the premier Tampa Bay digital marketing agency is imperative. So, looking for the best digital marketing Tampa Bay has to offer? That’s us–THAT Agency. THAT Agency is a full-service digital marketing agency with almost twenty years of experience in Florida. We’ve watched Tampa grow over the past two decades, and we’ve watched the internet change the fundamentals of business. We are here to help your business grow along with Tampa. Because whenever a city becomes a new hot spot for business expansion, one this is for sure: some companies will emerge as industry leaders, and some will be left behind. What steps are you taking to make sure that you’re in the former group?

Best Digital Marketing Services in Tampa

Do you know what Search Engine Optimization is? Maybe you do, maybe you don’t. Do you fully understand search engine optimization? Unless you have a background in marketing, probably not, which is fine. What kind of digital marketing strategies are you already implementing? If you are like most businesses that we have initial conversations with, the answer is: “some”. And to that, we usually say, “perfect”. So what does providing solid digital marketing services mean to us? It means positioning your website in such a way as to make it easy for your prospective clients to find your business when they search for things related to what you have to offer. We want them to find you faster, easier, and before they stumble onto your competitors’ websites. In most areas of life, we practice humility. But when it comes to what we do–we are confident that we are the digital marketing experts you need. If your website is lacking in authority; if your traffic is down or stagnant; if your content creation is minimal; then you are just the kind of business we love to work with. You can benefit from working with the premier digital marketing company Tampa has to offer. We love businesses like yours because these things mean that you have unrealized potential. We don’t expect you to be digital marketing experts, we expect you to be experts in your industry. So, no worries if you don’t know what we mean when we talk about web authority, search engine optimization, positioning, ranking, or any other digital marketing agency jargon. We’ll guide you through all of the things that excellent digital marketing services include, and everything that builds site strength.

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The Main Driver: Search Engine Optimization

Ok, let’s talk about Search Engine Optimization (SEO). Everything that we do, all of the other marketing services that a full-suite digital marketing strategy encompasses: everything comes back to search engine optimization in some form or another. Search Engine Optimization is all about how people find you online, and that is our goal. More specifically, our goal is to get the right people to find you online. In almost every industry these days, the beginning of the buying process starts with a search engine. We focus most of our energy on Google since it is by far the most widely and commonly used search engine, but when we see opportunity for you, we also work with the other search engines as well. The right digital marketing package is all about balance. You might have some things that you want to focus on, and we might have some ideas that would perfectly complement your strategies. We’ll go through the major components of a classically successful digital marketing package below.

While starting to rack up the clicks would be nice, you don’t just want any random search engine surfer to visit your site. You want people in your niche, your target customer, the people who fit your buyer personas. As a full-service digital marketing company, we know what drives traffic. And we know that to do it right, it’s going to take time. We utilize statistics, implement tracking methods, and measure Key Performance Indicators along the way, but a proper digital marketing strategy still might not start yielding obvious results for a few months. But once it starts to pick up traction, you’ll see that the slow build was worth it.

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Our Digital Marketing Services Include:

Search Engine Optimization (SEO)

As we said, this is the main pillar. Like most complicated things, it doesn’t take much to know what it is, but it takes a whole lot to understand it well enough to put it to good use. There are many aspects of SEO. Again, the main goal is to get you discovered on search engines like Google by increasing your domain and page authority. These authorities can be thought of as the ‘score’ that the search engine gives your site. The higher your score gets, the more likely you are to ‘rank’ for a search that includes keywords related to your business. When you’re first getting started, your site score will be low. That’s normal. Our goal, regardless of where you start, is to increase your score exponentially over time.

Our digital marketing experts accomplish this through tactics like link building, onsite optimization, keyword analysis, and much more. Search engine optimization is about trying to get the search engines to recognize that your content is worth showing to searchers. And most searches include local intent, so you need the best digital marketing agency Tampa Bay has to offer. It’s the job of the search engine to help its users find the best results for a given query. But it is our job, as one of the top digital marketing companies Tampa has, to show Google that your site and business are of high quality.

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Content Creation

Websites with very little content (text, imagery, videos, etc) are an issue. But you can have plenty of content, and if it’s not optimized, then it is wasting potential. The more relevant content that your site has, the more of an authority the search engine algorithms will view you as. Building out the right kind of content will help boost your site’s credibility. When it comes to content creation strategies, the main ones we implement are: blogging, building service pages, implementing photography/videography, creating and maintaining social media channels (when appropriate), and more.

Social Media Marketing

In some cases, social media can be the best content creation tool for a business when utilized. Mostly in the direct-to-consumer world, we have a whole strategy dedicated to growing a business on social media. And the good thing about social media is that it can actually be a huge tool when it comes to search engine optimization and site authority as well. You can use it to drive traffic directly to your website.

Website Design

Some of our clients come to us with an outdated website. This could mean that it literally looks old, but it could also mean that it acts old. If your site is slow, that can directly affect your bounce rate. (Bounce rate is how many people leave your site shortly after landing on it). Your site needs to look nice, and it needs to be easy to navigate. You want your clients to have a good experience, but more importantly, you want your site to naturally flow people towards making buying decisions.

Our Team

Our team of specialists draws from expertise in all of the above areas. We have search engine optimization managers, social media managers, writers, editors, designers, and more. Out of all of the digital marketing companies Tampa boasts, why should you choose us? Because you want it done right the first time.

It takes the right strategy, implemented by digital marketing experts, to grow your site (and your business) organically online. We believe in inbound marketing, and the quality leads that this methodology can provide when done right. But sometimes, you’re also looking for an advertising agency. Well, when it comes to online advertising, we can help you supplement your overall digital marketing strategy.

Looking to Supplement with Paid Digital Advertising?

Sometimes you want to sit back and reel in the leads through inbound marketing and search engine optimization, but sometimes you want to do a push. Depending on your business, paid digital advertising can yield some serious immediate results. It’s less sustainable over the long term, but it’s a great bootstrapping tool.

You know an ad when you see one, and in our opinion, most online ads are terrible. Why waste the money? But it can be done right. We can help you create the right ad, and get it in front of the right people through data analytics and targeting. The search engine and the social media platform have created the easiest ad targeting tools in the history of business.

When we help our clients tackle a paid advertising campaign, we make sure to only use the most trackable strategies. Whether or not you have experience in paid online advertising, we can help you optimize your targeting, and maximize your lead quality.

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FAQ's

What does digital marketing mean?

A digital marketing company builds your website’s reputation in the eyes of search engine algorithms. The best digital marketing company is the one that places your site in the first few pages of search engine results for searches related to your products or services. The best digital marketing company partner is the one that understands your company and your message and finds the most effective ways to spread that message.

Why is digital marketing important for small businesses?

It’s simple: unless you devote consistent money to advertising, or have a large referral network, then in order to grow your business, you need to be attracting more people via search engines. The best way to create an evergreen strategy is to always be building on your site. Many small businesses don’t have the staff or resources to manage everything that needs to get done in-house. A digital marketing agency like ours has all of the years of experience and tools in our toolbox to take care of everything for you.

How much does digital marketing cost?

Each monthly retainer is different. And we operate on a monthly retainer because, to get the most out of organic growth, it takes time to build a base and then compound on it. If you want a quick boost in sales, then we will suggest you run a short Pay-Per-Click campaign. If you want long-term sustainable growth, then you want to work consistently with a digital marketing agency.

What are the most effective digital marketing channels?

Digital marketing experts agree that the most effective ways to build authority and traffic are Search Engine Optimization and content creation. Each company’s strategy is going to be different. Focussing on a blog might be the easiest way to pick low-hanging fruit for one company, while, for others, focusing on social media channels will be the most effective. Other industries can do great things with a good email marketing campaign. Overall, the best digital marketing strategies for you will be a combination of some of the above, all while prioritizing strategic search engine optimization.

THAT Client Digital Marketing Reviews

I have been working with THAT Agency for 3 years now and they have been amazing. Although my website has been up and running for much longer it was only when I started working with Bill's team that I started to get some traction. Clients go out of their way to tell me how professional my site looks and how easy it is to navigate. Highly recommend!

Karen Rosengart - K. Rosengart

According to Wards 500 magazine, Braman Motorcars is the 3rd most successful dealership of 18,000 locations nationally and we dominate the most competitive market in the world; South Florida for Bentley, BMW, MINI, Porsche and Rolls-Royce. Do I have your attention now? Being responsible for the continued success and development of the Advertising and Marketing for the dealerships requires forward strategies that outpace the competition in all media formats. For our strategic online success, we utilize That Agency exclusively to win continuously on a daily, monthly and annual basis. We have been with them for a number of years now and consider their size and competence of their people as an asset to our success. I highly recommend Bill, Michelle and the team at That Agency for solid results and out-of-box thinking to not only beat the competition, but to devastate and dominate it.

Daniel Bayard - Braman Motorcars

This experience has been the best reason to shift from full-time design staff to an outside firm. Your team has been timely, accurate and detail-oriented in every project we give them. Not only have they been there whenever we need them, but the work has been vital to our brand identity.

Ashish Sanghrajka - Big Five Tours and Expeditions

Want to Speak With Our Tampa Bay Digital Marketing Experts?

If you’re a Tampa Bay company looking for an excellent Tampa digital marketing company–one that knows how to make your website more discoverable, appealing, relevant, and powerful–then schedule a call with our digital marketing experts today.

In terms of places to do business, for a digital marketing company Tampa Bay is a terrific spot. Not just because of the classic reasons why everyone loves living and working in Tampa, but because of the quality of growing businesses like yours that were born in Tampa. The best part about doing what we do is that our greatest successes come when our clients hit their goals. We are your digital marketing partner, and we truly want you to succeed. We won’t take you on as a client unless we believe that we can honestly help you accomplish what you’re after. So, if that sounds good to you, then let’s find a time to connect this week.

Digital marketing Case Studies

Don’t just take our word for it! Check out some of our awesome work, and see for yourself. Our digital marketing case studies span multiple industries and utilize numerous tactics. No single digital marketing strategy is the same, and we custom-tailer our marketing plans for each of our clients.

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Best Practices for Digital Marketing in 2022: FREE Guide

The online world is a constantly moving ocean of information. We’ve put together this Digital Marketing Guide to use as a baseline modus operandi in the upcoming year. Even though it is a relatively in-depth look at the future of Digital Marketing, it still really only scratches the surface. We are continuously adapting and preparing for updates and innovations. 

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