Don’t know what local SEO really means? No problem. In short: Google will give preference to local businesses for given searches. And in terms of Local SEO Florida is a great frontier, since it has grown so impressively over the past few years, let alone the past few decades. Let’s use an example. If you live in South Florida, let’s say West Palm Beach, and you search for an internet marketing agency, then Google will put its Maps feature at the top of the search engine results page (SERP) and will list internet marketing agencies in the surrounding area. The good thing is that, in the same way, you can optimize your web pages for certain short and long-tail keywords, you can optimize your Google Business Profile (previously Google My Business) so that you are ranking as high as possible for related searches in your area. A good digital marketing company stays on top of this.

 

In our West Palm Beach example, THAT Agency actually ranks at the top of the list for internet marketing agencies when someone in West Palm Beach searches for that term. Boom! Success on our part. (Little pat on our own back)


Local SEO is Growing Businesses Across Florida

Now, regardless of where you are in Florida, your business can benefit from a digital marketing agency that specializes in local SEO. Over half of all Google searches include local intent such as “near me” or “______ in [given location/city]” etc. And just as it is in terms of traditional SEO, in local SEO you want to at least be on the first page of results for related search terms. This means optimizing your GMB (people still use the term GMB for Google My Business when referring to what is now Google Business Profile).

REQUEST A FREE LOCAL SEO AUDIT FOR YOUR BUSINESS

GMB Optimization Services – Local Maps Marketing Consultants

Google Business Profiles are the key to success when it comes to local SEO. Here are a few of the basics:

  • First, you need to actually claim your business if you haven’t done so. That may seem simple, but you’d be surprised how many businesses completely neglect this aspect.
  • Second, you need to provide EVERY part of the account information section of the GMB profile. Again, it’s simple stuff that most people miss. Just doing those two things (when compared with doing nothing) will put you at least on the playing field instead of somewhere in the stands or out in the parking lot.
  • Third, you need to select the most relevant primary and secondary categories and then write a detailed ‘from the business’ description

From there, it comes down to continuous curation. The best GMB profiles that are optimized for local search will constantly be updating their photos, collecting reviews, responding to reviews, and maintaining their profile.

Competition for Florida Local SEO Services

Here’s the thing: if you’re not coming up at the top of Google Maps for a search related to your industry in your area, that means your competitors are either naturally outranking you, or they have invested in local SEO themselves. Regardless, if your competitors are appearing above you (especially in the top three) then they are getting the vast majority of that traffic, and they are getting the majority of that business. If your site isn’t at the top of the Google Maps results, the good news for you is that–with a focused effort–you can wrangle some of that traffic.

Potential customers who aren’t familiar with your business, or your competitors’ businesses, and are performing these searches will assume that the businesses at the top of the maps results page are the most relevant, especially if those businesses have good reviews. The searcher will make the assumption that Google is providing them with the best company for what they are looking for because that is what Google is supposed to do. It is what we, as users, have come to expect.

The Local Search Engine Results Page

Being in that coveted top spot on the results page is statistically crucial. Over 25% of searchers will click the first result for a given search. The second-place result gets about 15% of the clicks, the third-place 11%, and then it drops off under 10% for four, five, and beyond.

We Want to Talk About Your Local SEO Strategy

If you’ve read enough, and you think that we’d be a good fit to help boost your business’s visibility through local SEO, then let’s have a conversation about your local SEO strategy. We offer a free analysis of your website as it stands today, and before we accept a dime from you, we develop a plan for how we would go about getting you the results you’re after. Then we walk you through it. We believe in being upfront and honest about the results we think you’ll be able to see, and how long we estimate it will take to achieve those results.

So if you’re ready to get an edge on your competition, then reach out to us, and let’s talk. You won’t be disappointed.


Frequent Local SEO Questions

Do you optimize just for Google?

Google might be the largest search engine by far, but we don’t ignore the others. Bing, DuckDuckGo, Yahoo, and more use similar algorithms to determine authority and which pages they display and in what order. Similar, but not the same. So we make sure that we aren’t neglecting the other search engines so that you aren’t missing out on a chunk of potential new customers.

Do you recommend the same local SEO strategy for different industries?

Search Engine Optimization (local SEO included) has certain pillars that need to be built or strengthened regardless of industry, but each local SEO strategy is different, and often times competitor analysis plays a big role. If the strength of competition in your industry is high in your area, then we need to find more subtle ways to boost your authority in the eyes of the search engine.

What makes THAT Agency stand out as a local SEO company?

Quite honestly, our results speak for themselves, and our clients can speak for us when it comes to reputation. We take pride in constantly striving to outperform ourselves, never mind the competition. If you’re considering hiring a digital marketing agency, then schedule a time to talk with us.

If I operate strictly online and am targeting a national audience, do I still need local SEO?

It depends on what you’re after, and what your long-term goals for your business are. Every aspect of SEO compliments the others, and a successful SEO strategy works towards the goal of growing your page and domain authorities. Just as generating consistent relevant content on social media, your blog, and on your landing pages helps boost authority and traffic, having a solid local SEO foundation will help boost the other aspects of your site, and your business.

Is local SEO more important for certain companies?

Yes, local SEO is (almost obviously) more necessary for restaurants/bars/venues/gas stations/physical stores. Pretty much any B2C company absolutely NEEDS local SEO. For B2B companies, local SEO is still very important, but since fewer of your competitors will be prioritizing it, it actually creates a larger area of opportunity.

Client Reviews

Our company KRosengart retained THAT Agency over fours years ago to take our business to the next level. They use conversion optimization practice throughout our web design, and we now have new customers converting at a higher pace year over year. THAT Agency manages all aspects of our digital marketing, and we are happy to consider them a partner. We also love visiting them in West Palm Beach, FL for our bi-yearly review.read more
BJ Palmer
BJ Palmer
14:57 07 Nov 18
We have worked with THAT Agency for over 9 years. They have built three websites for us over the years. Each time they walk us through the process and use a very thourough systematic approach to ensure our project comes out how we had planned it too. We are excited to get started with the socila media aspects of the business as well. Very good at lead generation. THAT Agency is located in West Palm Beach, FL and we are in NJ but this has not been an issue. We love their Web Design work.read more
Ricky Levant
Ricky Levant
15:21 01 Nov 18
Knowledgeable Digital Marketing Agency that goes above and beyond for clients. As HubSpot certified partners, all efforts are rooted in Inbound marketing strategies and education for cohesive marketing & sales plans.read more
Jordan K
Jordan K
12:00 05 Jul 18
Many years ago we set out to find an agency to help us manage our social presence, content strategy, web design initiatives and more. I am very thankful that we found and partnered with THAT Agency. They have played a critical role in our success. Bill and the team are always there when we need them and consistently provide high quality work and results.read more
David Green
David Green
21:10 02 Oct 17
Excellent team that goes over and above for every client. ROI focused and obsess with results!
Nathan Mendenhall
Nathan Mendenhall
20:42 25 Aug 17
There was an idea and two sisters trying to explain what they want. It was amazing the way That Agency really absorbed our explanation and really designed our idea. THAT Agency built our website with professionalism, knowledge and some sense of humor. Great team… Great listeners.read more
Paula Dumont
Paula Dumont
03:32 30 Aug 12
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. I constantly receive compliments about our website, all thanks to Michelle, Bill, and their entire team's efforts. This lends immediate credibility to us before we even enter the meeting room. They also do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. Our social media outreach has been great and they even helped me create hard copy brochures and pamphlets. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to be.read more
Jeremy Lewin
Jeremy Lewin
17:33 05 Mar 20
I've had the pleasure of working with THAT Agency over the past 7 years on various projects. The team goes out of their way to understand my needs and go above and beyond in getting the desired results. Highly recommended.read more
Edel Laura Herlong
Edel Laura Herlong
19:20 05 Mar 20
THAT Agency is THE Agency for all of your Marketing needs inclusive of Website Development, SEO, Paid Social Media Ads and much more. If you are a professional that understands you need to spend money to make money and are interested in a valuable investment in marketing, THAT Agency is YOUR Agencyread more
arif boysan
arif boysan
04:11 06 Mar 20
We needed a website for our new law firm to be completed within two weeks. THAT agency not only met the deadline but delivered an astonishing website that rivals that of many prestigious law firms. They were incredibly professional and were available anytime. I would strongly recommend THAT agency for any business that wants to generate a strong online presence!read more
Miguel Aristizabal
Miguel Aristizabal
15:28 24 Apr 20
I have been working with that Agency for years and my business continues to flourish! I There team continues to build programs to fit our specific needs. They provide a variety services like social media, blogging and website updates. My dedicated account manager has brought us enormous results and I cant recommend them enough.read more
Karen Rosengart
Karen Rosengart
14:06 07 May 21
Everyone at THAT Agency is very dedicated and good at what they do. On top of that they are patient in explaining to me the things that I as business owner know very little about when it comes to digital marketing. Thank you!read more
Ryan Smollar
Ryan Smollar
15:55 07 May 21
Bill and is team are extraordinarily knowledgeable and are a pleasure to work with. They provided cost effective suggestions for lead generation and were there for us through the entire process.
Chris Losquadro
Chris Losquadro
18:10 07 May 21
I view THAT AGENCY as Creative Strategists in a very cluttered field.They have made sure that my clients at Iconoclast Brand Marketing & Entertainment are not simply part of the conversation but are leading the conversation. It's not simply about how solid your creative is, more importantly ... how it's executed to generate activity, conversation, action and sales. This is the element they excel in .... I ran CBS Branded Entertainment Digital marketing for many years, I wish I knew of THAT AGENCY back then, I would have acquired them.read more
greg bennett
greg bennett
19:31 10 May 21
Just a phenomenal marketing company. Creative, responsive, and gets the results you need to grow your business.
Admin BTMediation
Admin BTMediation
13:45 12 May 21
THAT Agency has helped us build a more user friendly website that has increased our customer base. They are always patient, understanding, friendly, and available to answer our questions and accommodate our needs as necessary. Our experience has been nothing but top notch. We highly recommend THAT Agency.read more
AccuDock Marketing
AccuDock Marketing
21:57 21 Feb 22
The entire team is super amazing, creative and delivers on time with mind-blowing results! I’ve had a great experience working with THAT Agency. Highly recommend!
Rebecca Gramm
Rebecca Gramm
21:04 22 Feb 22
We love the team at THAT Agency! Not only have they have worked wonders on our SEO, they really help guide us to deliver the right content to the market we want and need.
Lawrence Taylor
Lawrence Taylor
18:48 24 May 21

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