Don’t know what local SEO really means? No problem. In short: Google will give preference to local businesses for given searches. And in terms of Local SEO Florida is a great frontier, since it has grown so impressively over the past few years, let alone the past few decades. Let’s use an example. If you live in South Florida, let’s say West Palm Beach, and you search for an internet marketing agency, then Google will put its Maps feature at the top of the search engine results page (SERP) and will list internet marketing agencies in the surrounding area. The good thing is that, in the same way, you can optimize your web pages for certain short and long-tail keywords, you can optimize your Google Business Profile (previously Google My Business) so that you are ranking as high as possible for related searches in your area. A good digital marketing company stays on top of this.
Now, regardless of where you are in Florida, your business can benefit from a digital marketing agency that specializes in local SEO. Over half of all Google searches include local intent such as “near me” or “______ in [given location/city]” etc. And just as it is in terms of traditional SEO, in local SEO you want to at least be on the first page of results for related search terms. This means optimizing your GMB (people still use the term GMB for Google My Business when referring to what is now Google Business Profile).REQUEST A FREE LOCAL SEO AUDIT FOR YOUR BUSINESS
Google Business Profiles are the key to success when it comes to local SEO. Here are a few of the basics:
From there, it comes down to continuous curation. The best GMB profiles that are optimized for local search will constantly be updating their photos, collecting reviews, responding to reviews, and maintaining their profile.
Here’s the thing: if you’re not coming up at the top of Google Maps for a search related to your industry in your area, that means your competitors are either naturally outranking you, or they have invested in local SEO themselves. Regardless, if your competitors are appearing above you (especially in the top three) then they are getting the vast majority of that traffic, and they are getting the majority of that business. If your site isn’t at the top of the Google Maps results, the good news for you is that–with a focused effort–you can wrangle some of that traffic.
Potential customers who aren’t familiar with your business, or your competitors’ businesses, and are performing these searches will assume that the businesses at the top of the maps results page are the most relevant, especially if those businesses have good reviews. The searcher will make the assumption that Google is providing them with the best company for what they are looking for because that is what Google is supposed to do. It is what we, as users, have come to expect.
Being in that coveted top spot on the results page is statistically crucial. Over 25% of searchers will click the first result for a given search. The second-place result gets about 15% of the clicks, the third-place 11%, and then it drops off under 10% for four, five, and beyond.
If you’ve read enough, and you think that we’d be a good fit to help boost your business’s visibility through local SEO, then let’s have a conversation about your local SEO strategy. We offer a free analysis of your website as it stands today, and before we accept a dime from you, we develop a plan for how we would go about getting you the results you’re after. Then we walk you through it. We believe in being upfront and honest about the results we think you’ll be able to see, and how long we estimate it will take to achieve those results.
So if you’re ready to get an edge on your competition, then reach out to us, and let’s talk. You won’t be disappointed.
Google might be the largest search engine by far, but we don’t ignore the others. Bing, DuckDuckGo, Yahoo, and more use similar algorithms to determine authority and which pages they display and in what order. Similar, but not the same. So we make sure that we aren’t neglecting the other search engines so that you aren’t missing out on a chunk of potential new customers.
Search Engine Optimization (local SEO included) has certain pillars that need to be built or strengthened regardless of industry, but each local SEO strategy is different, and often times competitor analysis plays a big role. If the strength of competition in your industry is high in your area, then we need to find more subtle ways to boost your authority in the eyes of the search engine.
Quite honestly, our results speak for themselves, and our clients can speak for us when it comes to reputation. We take pride in constantly striving to outperform ourselves, never mind the competition. If you’re considering hiring a digital marketing agency, then schedule a time to talk with us.
It depends on what you’re after, and what your long-term goals for your business are. Every aspect of SEO compliments the others, and a successful SEO strategy works towards the goal of growing your page and domain authorities. Just as generating consistent relevant content on social media, your blog, and on your landing pages helps boost authority and traffic, having a solid local SEO foundation will help boost the other aspects of your site, and your business.
Yes, local SEO is (almost obviously) more necessary for restaurants/bars/venues/gas stations/physical stores. Pretty much any B2C company absolutely NEEDS local SEO. For B2B companies, local SEO is still very important, but since fewer of your competitors will be prioritizing it, it actually creates a larger area of opportunity.