Beachside Rehab
Beachside Rehab is a private, inpatient mental health and addiction treatment center offering specialized care in a retreat-style setting. Combining clinical excellence with a serene, therapeutic environment, Beachside supports individuals through tailored treatment plans, holistic wellness services, and expert-guided recovery with dignity and privacy.
The Challenge
Beachside Rehab wanted to expand its digital footprint and reach more individuals seeking high-end mental health and recovery services. While the brand had an established social media presence, engagement and visibility were underperforming. The goal was clear: increase impressions, boost engagement, and drive link clicks that could translate into qualified inquiries.
The Solution
THAT Agency developed a tailored social media strategy designed to increase visibility, boost engagement, and position Beachside Rehab as a trusted leader in mental health and recovery. The approach balanced content diversification with a mix of storytelling, educational posts, and inspirational messages to humanize the brand, while platform-specific strategies leveraged high-performing formats such as Reels, team spotlights, and lifestyle content to drive interaction. Posting frequency was increased across Facebook, Instagram, and LinkedIn, supported by a video-first emphasis that significantly grew views and watch time. Finally, messaging and creative were optimized to fit each platform’s unique audience behaviors, ensuring maximum impact and consistency across the digital landscape.
The Results
The strategy delivered dramatic improvements across all platforms:
Cross-Network Performance
Impressions - 146.7%
Engagements - 922%
Post Link Clicks - 336.4%
Engagement Rate - 314.2%
Net Audience Growth - 10%
Facebook
Impressions - 109%
Engagements - 1,264.2%
Engagement Rate - 552.7%
Post Link Clicks - 850%
Instagram
Views - 365%
Engagements - 430%
Reels Views - 5,234%
Engagement Rate - 14%
LinkedIn
Impressions - 176.3%
Engagements - 1,142.9%
Engagement Rate - 349.9%
Post Link Clicks - 222.2%
By shifting to a video-first, platform-optimized strategy, Beachside Rehab transformed its social presence into a high-performing channel for visibility and engagement. The brand not only expanded reach but also built stronger connections with its audience, positioning itself as a trusted leader in the mental health and recovery space.
