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Better Outcomes Now

Better Outcomes Now (BON) is the psychotherapy outcome measurement tool created by the developer of the Partners for Change Outcome Management System (PCOMS), Dr. Barry Duncan.

The Challenge

Dr. Duncan approached THAT Agency for help increasing awareness about PCOMS and the BON outcome measurement tool. While PCOMS had been implemented by hundreds of organizations in all 50 U.S. states and in 20 countries, Dr. Duncan needed to establish a strong online presence to gain additional market share and to educate therapists and supervisors alike about BON’s usefulness in implementing PCOMS in clinical settings.

The Solution

Leveraging best practices for mobile responsiveness and search engine optimization, THAT Agency designed and launched a brand-new website to showcase the many benefits of BON and PCOMS. A targeted digital marketing strategy was developed and executed, including search engine, email, and social media marketing efforts. In addition, keyword-rich website content, gated offers, and paid search were introduced, providing extra web traffic and valuable metrics on consumer search behavior. All efforts were rooted in improving key performance indicators (KPIs) such as free trials, conference sign ups, and downloads of premium content.

The Results

Web
Total Traffic 105.85%
Bounce Rate 3.03%
Educational Form Downloads – 1,531
PDF Resource Downloads – 774
Free Trial & Contact Forms – 83
License Purchases – 28

Organic Search
Organic Search 168.87%
Indexed Pages 39 Pages
Domain Authority 16.6%

Paid Search
CTR of 1.43% 59.47%
CPC of $2.01
Average Non-Brand CPL of $120

Email
Average Email Open Rate – 39%
Average Email Click Rate – 12%

Social Media
956 Total Followers 50%
340,434 Total Impressions 1,080%
1,814 Total Engagements 300%
1,450 Total Visits 692%
Average CPC – $0.42

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YOU'LL BE GLAD YOU DID.

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