Braman Auto Parts

Braman Motorcars, located at 2901 Okeechobee Boulevard in West Palm Beach, is the go-to place for apparel and automotive accessories through their e-commerce website,, and through e-Bay store. Braman offers branded merchandise and apparel for Audi, BMW, Bentley, Mini, Porsche and Rolls Royce.


THAT Agency created Braman Auto Parts modern web design, and website development, to set it apart both visually, and in usability, from the rest of the auto parts websites on the web. Utilizing the top car colors (silver, black and red), THAT Agency created a custom eCommerce design, that showcases Braman’s products, while maintaining the sleek look of the cars the parts are installed within.


In an effort to handle the robust database of Braman Auto Parts, THAT Agency developed the Braman website on the stable eCommerce Creator platform. The eCommerce website offers fully integrated features, such as a simple and advanced search, easy customer management, Flash-based product zoom, customizable image descriptions, page visit summaries, site search reports and sales reporting, as well as inventory tracking, wish lists, gift wrap with messages and much more.

SEARCH ENGINE OPTIMIZATION faced a common challenge that all new website face- generating search traffic in a competitive market. After building a search engine optimized eCommerce website, THAT Agency switched in gear to help build the authority of this new website through link building, PR and promotion. The results have been encouraging as Braman is beginning to see steady traffic and sales from both organic and PPC search marketing campaigns.

According to Wards 500 magazine, Braman Motorcars is the 3rd most successful dealership of 18,000 locations nationally and we dominate the most competitive market in the world; South Florida for Bentley, BMW, MINI, Porsche and Rolls-Royce. Do I have your attention now? Being responsible for the continued success and development of the Advertising and Marketing for the dealerships requires forward strategies that outpace the competition in all media formats. For our strategic online success, we utilize That Agency exclusively to win continuously on a daily, monthly and annual basis. We have been with them for a number of years now and consider their size and competence of their people as an asset to our success. I highly recommend Bill, Michelle and the team at That Agency for solid results and out-of-box thinking to not only beat the competition, but to devastate and dominate it.

- Daniel Bayard, Marketing, Advertising & Business Development Manager, Braman Motorcars