Goldberg & Rosen have been protecting the rights of injured and oppressed persons in the state of Florida for more than 30 years. They believe that the law is all about representing you, the client. For that reason, their attorneys work tirelessly not only for their clients but for the causes they represent. Goldberg & Rosen learns about its clients by practicing the art and skill of listening. They handle cruise ship injury, medical malpractice, auto accidents and personal injury cases.
Local law firm, Goldberg & Rosen of Miami, FL, partnered with THAT Agency to improve their online presence. With a somewhat dated brochure website and a desire to upgrade, Goldberg & Rosen sought out THAT Agency, impressed with their client repertoire and design portfolio. In an effort to set the Goldberg & Rosen website apart from the plethora of other law firm websites out there online, THAT Agency led the shift of lawyer websites to focus on the market they service. Imagery of South Florida was selected along with complimentary blue tones, to pop. Additionally, the main navigation was complimented with a sidebar practice area navigation, allowing website visitors to quickly find the information they were looking for, and contact an attorney.
The new Goldberg & Rosen website was developed on the open-source content management system (CMS) platform, WordPress. This allows the law firm to have complete control over their site’s content. The site features an attorney bio section, which was built upon Word Press custom post types. This section was customized to display the two principal attorneys, while requiring users to login to view the remainder of the Goldberg & Rosen team.
Prior to launching the new website, THAT Agency drafted and applied a search engine optimization (SEO) plan. This plan began with keyword and competitor research, which THAT Agency used to develop a strategy for the onsite optimization of the law firm’s website. This strategy included: custom title and meta descriptions, content optimization, 301 redirects, HTML and XML sitemaps, and much more!