Golex Properties
Golex Properties is a Florida-based real estate investment firm specializing in fast home purchases. They offer cash offers for residential properties statewide—buying homes “as-is,” closing quickly, with no commissions or repair requirements. Their mission is to provide a streamlined, no-hassle solution for homeowners seeking a fast sale.
The Challenge
In the competitive real estate sector, Golex Properties needed to improve paid media performance while keeping acquisition costs under control. Google Ads were delivering costly clicks with inconsistent results, and the brand wanted to expand its reach without sacrificing lead quality.
The Solution
THAT Agency designed a dual-platform search strategy to improve efficiency and diversify Golex Properties’ paid media presence across Google and Bing. The plan included introducing Bing Ads to complement Google campaigns and capture additional market share, while refining bidding strategies to reduce CPC without sacrificing lead quality. Ad copy was tested and tailored to each search engine's behaviors. To further enhance results, conversion-focused optimizations were applied to landing pages, maximizing lead generation opportunities.
The Results
The integrated approach delivered measurable improvements across both platforms:
Google Ads
Cost per Click - 112.14% to $23.88
Click-Through Rate - 3.22% ( 15%)
Cost per Lead: $161
Conversion Rate: 12.23%
Bing Ads (new channel)
Cost per Click: $8.69
Click-Through Rate: 4.68%
Cost per Lead: $235
Conversion Rate: 4.1%
The Impact
By reducing Google CPC and adding Bing as a viable new channel, Golex Properties expanded its digital footprint and drove qualified traffic at a competitive cost — strengthening its overall paid media mix.
