In 1994, two young Jamaicans in Montego Bay opened the first Margaritaville restaurant to provide locals and visitors with a casual, fun and exciting place to relax and have a good time. The idea proved to be genius and in 2000, Jimmy Buffet became a franchise holder of Margaritaville Caribbean.
The Margaritaville Caribbean website is backed by a custom eCommerce system. Site administrators are able to manage not only the products and orders, but they also have access to upload photos and manage the events section of the website. The ability to upload products, set attributes and assign to product categories, allows for a seamless user experience throughout the browsing and purchasing process. Administrators are able to track and manage orders, as well as provide details to customers regarding their orders, and create custom reports, useful for determining their ROI.