Panda Pavers
Panda Pavers is a Florida-based paving contractor serving the Treasure Coast region. They specialize in driveway, patio, pool deck, walkway, and hardscape installations (plus repair and sealing) — transforming outdoor spaces with quality craftsmanship, local expertise, and a commitment to long-lasting results.
The Challenge
Panda Pavers, a paving contractor serving Florida’s Treasure Coast, needed to increase qualified local traffic and strengthen visibility on Google Maps. Prior to partnering with THAT Agency, the company had little to no local rankings, leaving them out of sight for high-intent customers actively searching for paving services.
The Solution
THAT Agency implemented a comprehensive local SEO and onsite optimization strategy designed to elevate both organic visibility and Google Maps rankings. The approach focused on rewriting service pages, location pages, and blogs with geo-targeted, intent-driven keywords to capture high-value local searches. In tandem, the team optimized Panda Pavers’ Google Business Profile to improve relevance and strengthen placement in the local pack. Finally, technical and on-page enhancements were implemented to improve site crawlability, streamline user experience, and create clearer conversion paths, ensuring that qualified traffic could more easily convert into new paving leads.
The Results
The strategy delivered transformational year-over-year growth:
Organic Search Growth
Sessions - 21,046.43%
Engaged Sessions - 17,752.63%
Event Count - 15,469.29%
Key Events - 5,800%
Local SEO Impact
Google Maps: improved from no rankings to an average #3 position in the local pack for high-value paving keywords
The Impact
Panda Pavers went from virtually invisible in local search to dominating both organic and map results. The brand now earns thousands of qualified visits and a steady flow of high-intent paving leads, establishing a powerful presence across its service area.
