Piper Gonzalez Designs
Piper Gonzalez Designs is a luxury interior design firm based in South Florida. They specialize in custom residential interiors, delivering full-service offerings including design, project management, space planning, and construction oversight. Their work balances elegance and functionality, crafting spaces that reflect each client’s unique style with timeless sophistication
The Challenge
Piper Gonzalez Designs wanted to establish itself as a must-follow name in luxury interior design while building a social audience that reflected its upscale clientele. Despite a strong design portfolio, the brand’s social reach and engagement lagged behind its creative reputation. The objective: rapidly grow the online following while ensuring content resonated with a high-end audience.
The Solution
THAT Agency crafted a social growth strategy that combined targeted paid promotions with engaging content to both attract new followers and nurture existing ones. The approach included accelerating follower growth through paid campaigns that targeted design-conscious users aligned with Piper’s luxury positioning, while tailoring visuals and messaging across Facebook, Instagram, and Pinterest to fit each platform’s audience behaviors. Focusing on Reels and short-form video grew reach and watch time, while regular posting kept engagement strong. High-end lifestyle storytelling further showcased project reveals and behind-the-scenes moments, building deeper brand loyalty and reinforcing Piper Gonzalez Designs as a must-follow name in luxury interior design.
The Results
The approach drove significant growth across all channels:
Cross-Network Performance
Audience - 112.1%
Net Audience Growth - 2,950% (driven by paid acquisition)
Impressions - 63.6%
Engagements - 97.7%
Engagement Rate - 20.8%
Facebook
Impressions - 6.9%
Engagements - 121.8%
Engagement Rate - 128.1%
Instagram
Views - 97.6%
Organic Engagements - 79.3%
Reels Views - 212.7%
Engagement Rate - 9.3%
Pinterest
Maintained visibility with multiple high-performing saves, strengthening brand presence in search-driven design spaces
By combining targeted paid growth with luxury-focused storytelling, Piper Gonzalez Designs transformed its social presence. The brand achieved rapid follower expansion while cultivating a design-conscious community more deeply connected to its high-end offerings.
