Rolls-Royce Motor Cars Palm Beach

Rolls-Royce Motor Cars Palm Beach, recently named National and Global ‘Dealer of the Year’, has been serving South Florida and beyond for more than 30 years as an authorized Rolls-Royce location, based in West Palm Beach, FL. Their professional, highly-trained staff values their client’s time, and is committed to ensuring they find the most suitable new or pre-owned luxury vehicle for their lifestyle. Their clients can enjoy a world-class experience at our service location, where they will consistently meet parts needs on-time, and our after sales and lifestyle vehicle selection will fulfill their client’s performance auto aspirations in a manner that is uniquely Braman.

THAT Agency has been the agency of record for Rolls-Royce Motor Cars Palm Beach, providing them with ongoing digital marketing services, including search engine optimizations, paid search, and SMO marketing services.


THAT Agency works with Rolls-Royce Motor Cars of Palm Beach, on a monthly basis to increase their organic and local rankings within SERPs. This includes (but is not limited to): search engine optimizations efforts onsite , creating local citations, creating keyword rich blog posts, optimizing videos and developing a strong link presence. Reporting and metrics are tracked through numerous tools, and as such, Rolls-Royce Motor Cars of Palm Beach, has enjoyed a steady 44% growth over the last year from the organic and local efforts. Most recently, THAT Agency assisted with onsite optimization and launch of the brand new Rolls-Royce Motor Cars of Palm Beach website.


Taking over for a search engine marketing campaign that was too broad, THAT Agency has since been able to refine the Rolls-Royce Motor Cars of Palm Beach’s search engine marketing campaigns, across both Google and Bing, targeting customers down to the zip codes that are not only shopping for, but buying Rolls-Royce automobiles. Leveraging state-of-the-art tools, THAT Agency is able to develop search marketing campaigns that really perform.


THAT Agency also is responsible for Rolls-Royce Motor Cars of Palm Beach’s social networking. Tasked to present a unified brand presence across all of the major social networks, THAT Agency has provided services, such as: content creation, community management, influencer outreach, contest and polls, analytics, and reporting. In doing so, Rolls-Royce Motor Cars of Palm Beach’s social network has enjoyed an astronomical engagement rate of over 17%, with 7-12% being the industry standard.

According to Wards 500 magazine, Braman Motorcars is the 3rd most successful dealership of 18,000 locations nationally and we dominate the most competitive market in the world; South Florida for Bentley, BMW, MINI, Porsche and Rolls-Royce. Do I have your attention now? Being responsible for the continued success and development of the Advertising and Marketing for the dealerships requires forward strategies that outpace the competition in all media formats. For our strategic online success, we utilize That Agency exclusively to win continuously on a daily, monthly and annual basis. We have been with them for a number of years now and consider their size and competence of their people as an asset to our success. I highly recommend Bill, Michelle and the team at That Agency for solid results and out-of-box thinking to not only beat the competition, but to devastate and dominate it.

- Daniel Bayard, Marketing, Advertising & Business Development Manager, Braman Motorcars