William W. Price, P.A.
William W. Price, P.A. is a West Palm Beach based law firm specializing in personal injury, general liability, and professional liability cases. Founded in 1995, the firm offers hands-on, attorney-led representation backed by decades of courtroom experience. Led by a board-certified civil trial lawyer, the firm combines legal rigor with personalized care to secure justice and compensation for its clients.
The Challenge
William W. Price P.A wanted to attract more qualified leads and increase organic traffic. Despite an established reputation and industry accolades, the firm’s website was not capturing enough high-value searches or converting visitors effectively.
The Solution
THAT Agency implemented a comprehensive SEO strategy to elevate William W. Price, P.A. 's online visibility and attract more qualified personal injury leads. The initiative included rewriting and optimizing all service pages with intent-driven keywords, creating localized landing pages to capture geographic-specific searches, and publishing consistent, optimized blog content to establish authority. Onsite SEO refinements were also implemented to improve engagement and conversion opportunities, ensuring visitors not only found the firm online but also took meaningful actions once on-site.
The Results
The strategy delivered measurable year-over-year growth:
Organic Search
Sessions - 414.89%
Engaged Sessions - 326.99%
Average Engagement Time - 44.05%
Event Count - 236.14%
Key Events - 550%
With a 5x increase in organic sessions and significantly higher engagement, William W. Price, P.A. now benefits from a steady flow of qualified leads, positioning the firm for sustained digital growth in the competitive personal injury market.
