Hospitality & Hotel Marketing Services

Integrated. Accountable. Built to Keep Paying Off.

Most companies don’t have a marketing problem — they have a coordination problem. Six tools, three agencies, two freelancers, and nobody owning whether it all adds up to revenue. THAT Agency runs digital marketing as one integrated system: SEO, paid, content, social, email, and web all pulling in the same direction, measured against the same business outcomes.

Take Back Your 48% with Help from a Hospitality & Hotel Marketing Agency

Online travel agencies offer prospective guests convenience, but 52% of people click through to the hospitality and hotel websites. Are you offering value your guests can’t get from these online giants? THAT Agency’s hospitality and hotel marketing services focus on ensuring you provide guests with the value they can’t find with online travel agencies. (See? Not every “agency” is bad. At least, not a hospitality and hotel marketing agency like THAT Agency, who is dedicated to getting you more direct reservations and bookings!)

How Integrated Digital Marketing Drives Revenue for Your Business

Technology has revolutionized marketing in the hospitality and hotel industries; it did so – and continues to do so – largely by influencing and expanding consumer expectations. While technology has changed the face of hospitality and hotel marketing, more fundamentally, it has altered what guests want and need from their experiences and accommodations.

Are you evolving with technology? And more importantly, with guests? How can you deliver on expectations, meet brand goals – and stay within budget?

Big questions need bold answers. A hospitality and hotel marketing agency partnership may be the solution that helps your hotel adapt, innovate, and thrive.

Hospitality & Hotel Marketing Services

Every Channel. One Strategy. Tied to Revenue.

Following is a sampling of what THAT Agency’s hospitality and hotel marketing services can offer. For more details, contact us! We’re happy to discuss how best to put our hospitality and hotel marketing agency to work for you.

Search Engine Optimization (SEO)

Build long-term organic visibility that keeps growing. SEO drives the highest-ROI organic traffic in marketing and is now the foundation of AI search visibility — ChatGPT, Perplexity, and Google AI Overviews all pull from search-indexed content. We handle the technical, on-page, content, and link work that earns rankings and survives algorithm updates.

Goal:Build search visibility that keeps paying off year after year, across Google and AI search engines.

Learn More About Our SEO Services

Pay-Per-Click (PPC) Advertising

Drive immediate qualified traffic with paid spend tied to revenue math. We manage paid across Google Ads, Microsoft Ads, Meta, and LinkedIn — and we report on what closed, not just what got clicked. Every campaign is built against a cost-per-acquisition target, not a click-through rate.

Goal:Get more revenue out of every ad dollar than the campaign before it.

Learn more about our PPC services

Social Media Marketing

Build audiences your business can actually convert — through platform-native content, paid social integrated with organic, and analytics tied to business outcomes rather than vanity metrics. We treat each platform as its own creative discipline, not a copy-paste channel.

Goal:Build social presence that drives real business outcomes, leads, pipeline, ecommerce revenue, customer LTV.

Learn more about our social media marketing services

Content Marketing

Build the content system that fuels SEO, paid landing pages, email, social, and AI search visibility. We create content engines, not content libraries — pillar pages, topic clusters, blog posts, service pages, and FAQ content structured to rank on Google and get cited by AI platforms.

Goal:Build content that ranks on Google, gets cited by AI engines, and converts the readers it earns.

Learn more about our content marketing services

Email Marketing

Make the highest-ROI channel in marketing actually deliver. We build email programs around revenue, deliverability, and behavioral automation — lifecycle sequences, segmentation, platform management across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign, and performance reporting tied to revenue per email.

Goal:Turn email into a measurable revenue channel, and protect the deliverability that makes it work.

Web Design & Development

Build the website every other channel feeds into. Fast, accessible, conversion-optimized, and written to rank in Google and AI search from day one.

What’s Included:

Strategy, UX, and visual design
Development on WordPress, HubSpot, Shopify, Webflow, or custom stacks
Core Web Vitals and performance optimization
WCAG 2.1 Level AA accessibility
Schema markup and AI-search-ready content structure
Conversion rate optimization (A/B testing, heat mapping, form optimization)

Goal:Build a website that multiplies the ROI of every other channel sending traffic to it.

Who Our Digital Marketing Services Are Built For

Our work is built for businesses where fragmentation is expensive and integration pays. We regularly work with B2B and professional services firms where long sales cycles require coordinated nurture across SEO, content, paid, and email; ecommerce brands where paid, email, content, and conversion optimization have to work together to deliver sustainable unit economics; multi-location and franchise operators needing brand-consistent national strategy paired with market-specific local execution; and growth-stage brands ready to consolidate fragmented agency relationships into one accountable team.

If every channel currently has a different owner and nobody owns the revenue number, that’s exactly the situation we’re built for.

West Palm Beach, FL

Colorado Springs, CO

Ready to Run Digital Marketing as One Accountable System?

We’ll start with a straightforward audit of where your current stack is and what a consolidated, integrated strategy would look like for your business. No pitch deck. No pressure.

Digital Marketing FAQs

Your Questions Answered

Common questions businesses ask before partnering with a digital marketing agency.

What does a digital marketing agency actually do?

A digital marketing agency builds and executes strategies across multiple digital channels, SEO, paid advertising, content, social, email, web design, and increasingly AI search optimization. At THAT Agency, we run those channels as one integrated system rather than separate siloed services. SEO feeds content; content fuels paid landing pages; paid audiences feed email; email reactivates customers; web design converts traffic from all of it. Every campaign is tied to revenue, not channel-level dashboards.

Why integrated digital marketing instead of channel specialists?

Because revenue happens across channels, not within them. A typical buyer touches three to seven channels before converting. Channel specialists each optimize their slice in isolation, which creates fragmentation, attribution problems, and budget waste. Integrated digital marketing means every channel is coordinated, data flows between them, and one team is accountable for the revenue number, not five teams accountable for five different channel metrics. The growing returns from integration usually outweigh any specialist depth you’d get from fragmentation.

How long does digital marketing take to show results?

Timelines vary by channel. Paid advertising can drive qualified traffic the day campaigns launch. SEO and content marketing typically show meaningful results in 4–6 months and keep paying off for years. Email automation starts driving revenue from flows within 30 days. Web design and CRO improvements show in conversion rate within weeks of launch. An integrated program delivers a blend of immediate paid results and organic growth that keeps building, usually with measurable revenue impact within 90 days.

What digital marketing services do you offer?

A complete integrated suite: search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, social media marketing, email marketing, web design and development, local SEO, AI search optimization (GEO), conversion rate optimization (CRO), and integrated digital strategy. We work with everything from growth-stage businesses needing one accountable agency to enterprise organizations consolidating fragmented agency relationships.

How is THAT Agency different from other digital marketing agencies?

Three things. We build integrated systems instead of bundled silos, SEO, paid, content, social, email, and web all coordinated and reinforcing each other. We tie everything to revenue, not channel-level dashboards. And we have senior expertise across every channel because we’ve built each discipline for over twenty years, not as an add-on to whatever we started with. Most agencies specialize in one thing and outsource the rest.

How much does digital marketing cost?

Pricing varies based on your industry’s competitiveness, the scope of services, your goals, and your starting position. Some programs focus narrowly on one or two channels; others span SEO, paid, content, social, email, web, and ongoing CRO across multiple service lines. We build every proposal around your specific goals, current performance, and competitive situation, with a clear scope, deliverables, and projected outcomes. Request a proposal and we’ll send a customized recommendation.

How do you measure digital marketing success?

We measure what matters to your business. Top-line metrics include revenue attributed to digital, qualified leads, customer acquisition cost (CAC), and customer lifetime value (LTV). Channel-specific metrics include organic traffic and rankings (SEO), ROAS and CPA (paid), engagement and conversions (social), revenue per email (email), and conversion rate (web/CRO). For multi-channel attribution, we track assisted conversions, every touchpoint that contributed to revenue. Every monthly report ties activity to outcomes.

Do you optimize for AI search engines like ChatGPT and Perplexity?

Yes, and it’s one of our differentiators. AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude, Microsoft Copilot) now influence purchase decisions at every funnel stage. We optimize content for both traditional search AND AI citation through structured Q&A formatting, schema markup, entity-rich content, and authoritative external citations. This is called Generative Engine Optimization (GEO). We track AI citations the same way we track Google rankings, most agencies still aren’t measuring it at all.

Can you work with my existing marketing team?

Yes, we offer flexible engagement models. Full-service management means we own end-to-end execution. Channel-specific models have us own one or two channels (e.g., we own paid; your team owns social). Strategy and consulting positions us as advisors guiding your in-house team. Hybrid models combine our specialists with yours across specific channels. The right model depends on your team’s expertise, capacity, and where you need outside help.

How do you stay current with digital marketing changes?

Digital marketing changes constantly, algorithm updates, new platforms, privacy changes, AI search emergence. We invest in ongoing training and certifications across every major platform (Google, Meta, LinkedIn, HubSpot), industry research subscriptions (Search Engine Land, Search Engine Journal, Ahrefs, Semrush, SparkToro), and proprietary testing. When Google rolls out a core update or Meta changes attribution, we analyze impact within 24 hours and adjust client strategies immediately.

What Our Clients Say

Businesses across industries trust THAT Agency to deliver integrated digital marketing that produces revenue, not channel-level dashboards that don’t add up to growth.

Amine Aghzafi

THAT Agency continues to provide valuable guidance on how to strengthen visibility across both traditional search engines and the rapidly expanding AI platforms. In a digital landscape that evolves quickly, it has become clear that brands need partners who understand how to optimize for every discovery channel, not just Google. Their leadership has helped clarify how different AI engines such as ChatGPT, Perplexity, Grok and others each rely on unique optimization elements to rank and surface content effectively. This insight has given us a clearer path forward and a stronger understanding of how AI-driven traffic will grow. With more than 21 years serving clients throughout Florida and Colorado, THAT Agency’s experience and forward-thinking approach are evident in the quality of their direction and industry expertise.

Shari Cedar

Bill and his team at THAT Agency are exceptional. They take a hands-on approach that actually moves the needle — and in the digital world, that’s saying a lot. What really stands out is how deeply they understand the nuances of my business. They pay attention to the details, they listen, and they tailor everything to what we actually need. Their support has made a real difference, and I’m genuinely grateful for their partnership.

Tania Ochoa

Working with THAT Agency has been a fantastic experience. Their strategy, design work and attention to detail exceeded my expectations. They took the time to understand my goals and delivered campaigns that actually produced measurable growth. Excellent communication with a talented team!

Mansa Smith

We had the pleasure of working with That Agency, led by Bill, and the experience has been outstanding. Their team delivered a sleek, modern website design that perfectly represents our brand while also implementing a smart digital marketing strategy that’s already driving results. Bill and his team are professional, creative, and attentive to every detail. Highly recommended for anyone looking to elevate their online presence.

Dee Egizio

Bill and Hannah were very generous with their time and made understanding my social media campaigns and website design so easy. I wish I had reached out sooner after covid to get my business back up and running properly!! Thank you THAT Agency!!

Craig Glover

THAT agency has an excellent reputation for quality work that attracts customers. My company engaged their team to recreate our website and make it easier for customers to find us. THAT has been a pleasure to work with to improve our social media impact.

Dylan Gillette

That Agency has provided an excellent marketing service for my companies. The onboarding process is very thorough and it collects a lot of information needed to eliminate the busy work required from the business owner which is a huge win! There overall process seems incredibly thought out and efficient. Overall I have had a great experience working with That Agency!

Samuel Conkright

THAT Agency Colorado Springs has been tremendous to work with. After three months we are already showing up in the AI results using their GEO strategy.

Simon Larson

We’ve been working with THAT Agency for over a year, and their digital marketing expertise has truly transformed our business. From SEO to social media management, their team is knowledgeable, responsive, and dedicated to achieving outstanding results. Their innovative strategies have significantly increased our online visibility and lead generation. Highly recommend them for any business looking to elevate their digital presence!

Ashley Ojea

I recently had the pleasure of working with THAT Agency, and I am thoroughly impressed with their expertise in digital marketing and web development. Their team of professionals excels in creating custom, SEO-friendly websites that not only look great but also perform exceptionally well. THAT Agency’s proficiency in social media marketing, PPC advertising, and content creation has significantly boosted our online presence and generated high-quality leads. They are a top-notch digital marketing agency dedicated to delivering results and ensuring client satisfaction. If you’re looking for a reliable partner to elevate your brand’s online visibility, I highly recommend THAT Agency.

Digital Marketing Results from Real Clients

We don’t measure success by channel-level dashboards. We measure it by revenue attributed to digital, qualified pipeline contribution, customer acquisition cost across the integrated program, and the year-over-year growth the system delivers. The numbers below come from real client engagements, click on each to view the full client case study.