Here at THAT Agency, the premier Boca Raton SEO Agency, we help our clients find their way through the maze that is the internet. Google doesn’t release its search volume, but the closest recent estimate from HubSpot is that there are approximately 5.6 billion searches per day done on Google alone. How many of those are being done in the Boca area? Again, we’d have to estimate; but we do know that around 46% of all Google searches include local intent. Meaning, nearly half of all searches done by those of us in Boca Raton are done by people looking for local businesses!
So, the question is: are you being found?
There are people out there—in Boca Raton, FL and beyond—currently searching for exactly what you have to offer, but if you’re not appearing on the first page of results, then so much of your potential is going to waste. We hate to see that happen.
We know what it’s like to be you. We know what it’s like to build a business, to want to do everything you can to make it succeed. To strive to be the best in the area. And not to sound boastful, but we take pride in where we are, how far we’ve come, and where we’re headed. And we want to help all of you who feel the same way get the results you’re after.
Our business is helping you and your business to be discovered online, be seen, and be considered. We’ll do all the local SEO work, make sure your website rank is increasing, and that your potential customers are finding you. And then, that’s where we hand you the reins. From there, your product or service takes over, and your customers are delivered.
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We love South Florida: West Palm, Lauderdale, Delray Beach, and of course, Boca Raton. Who knows, maybe we’ve even crossed paths at J. Alexander’s or Farmer’s Table. The point is, we want your Boca businesses to succeed. To be properly displayed. To get the attention you deserve.
We customize each approach based on your needs. Though, generally, we focus on a few main areas of SEO.
First, the best way to boost your website traffic is organic. What does that mean? That means creating optimized content for the keywords you want to target. Don’t know what keywords you should be trying to rank for, or even what keyword ranking means? No problem, we can run an analysis and recommend good starting points.
Search Engine Optimization is compounding in nature. It’s not a set-it and forget-it kind of strategy. Like hitting the gym, results might not be immediately noticeable at first, but the foundation is the most important part—the habit.
Once the search engines start seeing that you’re consistently churning out relevant content, they’ll start to rank your website higher in the results pages for the searches containing—or related to—your targeted keywords.
Search Engine Optimization has some more nuanced aspects as well, but we’ll cover those bases too. That could mean link building for domain and page authority purposes, creating or updating local citations, optimizing existing content, or pay-per-click management. And don’t worry if you’re not familiar with any of that. It’s our job to be the SEO experts so that it doesn’t have to be yours.
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If you have any questions about our SEO services, please feel free to reach out. We'd love to help!
The subjectively most beautiful, and objectively second-largest, city in the Palm Beaches. Home to over 30 corporate headquarters and hundreds of small-to-medium businesses. Great schools and three notionally ranked universities have created the strong flow of an innovative and driven workforce. Highly rated and renowned family life, nightlife, health, and diversity have given Boca the well-deserved overall grade of “A” on Niche. Of course, the beaches and beautiful year-round weather don’t hurt.
For us, Boca exemplifies some of the best this country has to offer. The businesses here strive for excellence, welcome competition, and are filled with good people.
Based on a mutually determined number of hours per month. We work with our clients to customize and tailor each retainer to meet their goals. Usually, the first few months will be a heavier lift as we try to get your new marketing strategy off the ground. Then as we continue to maintain your growth over the following months, we will consult you on how many hours we believe it will require, per month, to continue meeting your goals.
When it comes to SEO, we use a variety of tools that complement each other. Depending on the project, we will use Google Search Console to help monitor, maintain, and troubleshoot your site’s presence in the Google Search results. We will use Moz to do Keyword Research and analysis as well as Domain and Page authority checks. We’ll use Raven to build reports and track keywords and backlinks. We’ll also use Yoast when working in WordPress to make sure that each of your pages or blog posts is optimized for the keywords that we are targeting. Other tools include SEMRush, Ahrefs, Screaming Frog, and more.
Like we have said, each client gets their own tailored strategy. The first call we have with you will be a discovery call to get a feel for what you are looking for and to honestly determine if we feel like we can help you accomplish your goals and to consult you on realistic timelines. Then we will do some research into your site’s current SEO presence and status. Once we have done that, we will put together a deck for you based on our findings and our recommendations on how we would proceed as well as what we believe it will take to get you to your goal. If you choose to retain us, then we would set up an onboarding call with one of our talented account managers.
For most clients, Key Performance Indicators are established during the first onboarding meeting, and timelines will be established. The most important KPI is usually an increase in online lead submissions/sales. Others usually include organic traffic, SERP rankings, impressions, and change in keyword rankings.
Using our SEO tools and programs, we will analyze the lists of keywords that are most relevant to your site content. That could change quarter to quarter, but the process remains the same: look at realistic keywords based on search volume and competition ranking (how many other sites are trying to target that keyword, and what their Domain and Page authorities are). For most Small to Medium businesses, we suggest targeting long-tail keywords first. These are more specific and, with the right analysis, will be easier to ‘rank for’ in the beginning.
No, we do not outsource any of our SEO services. All of our account managers, SEO managers, SEO specialists, and associates work in-house here in our West Palm Beach headquarters.
We love the team at THAT Agency! Not only have they have worked wonders on our SEO, they really help guide us to deliver the right content to the market we want and need.Larry Taylor - Still Dragon
Frankly speaking, THAT Agency is the reason our business is in the incredible position we find ourselves in. They do a superb job with SEO, creating more traffic than I ever thought we'd attract. They basically create our blogs, taking the information I have given them in the past and not just parroting it, but learning about our industry and building from there. THAT Agency has pretty much become an extension of our company, what a true marketing department strives to be.Jeremy Lewin - East Coast Flooring
THAT Agency created two websites for our firm. The first was totally custom, the second is a more basic e-commerce site. THAT Agency also provides SEO and other internet marketing services for these sites and our firm. They have been fantastic to work with, very professional, timely, and fairly priced. Most importantly, our websites are performing and contributing sales for our firm. I highly recommend THAT Agency!Ed Wright - Sun Mountain Doors
We’re not saying that we invented Search Engine Optimization, but we have been doing it since it was in its infancy. So, if you’re looking for the Boca Raton SEO company with the most experience, then you’ve found it.
But experience is only one piece of the puzzle. The biggest lesson we have learned from the internet is that it’s like an ocean—constantly changing. There are rhythms you can pick up on, measure, and adjust for, but you need to stay alert to feel or predict a change in the tides. The Google algorithm is an enigma that the Google developers are continuously expanding and improving on. A good SEO agency is up to date on the latest changes, knows how it will affect your website and can recommend the proper adjustments to your strategy.
THAT Agency has been the go-to Boca Raton SEO agency for close to two decades now. We cut our teeth on local SEO services and PPC (pay-per-click) marketing. But in order to become the premier Boca Raton SEO agency, we have had to push the envelope. We are at the forefront of video optimization, local citation creation, and maintenance, social media-driven web traffic, web design, and purposefully directed content marketing.
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Of course, we don’t expect you just to take our word for it. Our client testimonials can speak to our quality of work and results, but we want you to be able to get a sense of that for yourself. So, for every prospective new client, we run a free SEO website audit.
Every business is different, and we work with businesses across every industry. We tailor our marketing strategies to fit your needs and goals. If you’re interested in seeing what we would recommend for your site, we’d be happy to have a discovery call to get to know you and your goals for your business.
So, if you own or manage a Boca business, and you’re looking for a well-respected SEO agency with over 15+ years of experience, then please feel free to drop us a line. We’d love to have that initial conversation to see if we could be a good fit to help you accomplish your goals. Schedule a call this week.
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Don’t just take our word for it! Check out some of our awesome work, and see for yourself. Our SEO case studies span multiple industries and utilize numerous tactics. No single SEO strategy is the same, and we custom-tailer our SEO marketing plans for each of our clients.
The online world is a constantly moving ocean of information. We’ve put together this Digital Marketing Guide to use as a baseline modus operandi in the upcoming year. Even though it is a relatively in-depth look at the future of Digital Marketing, it still really only scratches the surface. We are continuously adapting and preparing for updates and innovations.GET YOUR FREE GUIDE NOW ›